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- Tasks: Drive growth by building on-trade partnerships and smashing sales targets.
- Company: Fast-growing, values-led drinks brand with a dynamic team.
- Benefits: Competitive salary, equity options, bonus scheme, and hybrid working.
- Other info: Enjoy creative freedom and real ownership in a fast-paced environment.
- Why this job: Join a pivotal role in shaping the future of a unique drinks brand.
- Qualifications: 3+ years in on-trade sales with strong relationship-building skills.
The predicted salary is between 45000 - 55000 £ per year.
Location: London + South East (Hybrid)
Salary: £45-55k (Negotiable for the right candidate) + bonus + equity
Industry: Alcoholic Drinks / FMCG
Job Type: Permanent
In just three years, we’ve built the largest events network of any RTD brand in the UK, launched into Whole Foods and WHSmiths, and sold over 700,000 Mixtons. But we’re only just getting started. We’re now looking for an On-Trade Sales Manager to join us as our third hire — someone ready to take ownership, drive growth, and help get Mixtons into the hands of people who didn’t know they needed us. This is a big role in a small team, and you’ll be right at the heart of our next chapter.
The role: You’ll be Mixtons’ go-to person for building on-trade partnerships. From hunting down new leads and smashing your sales targets to launching creative activations and managing account relationships, this role is all about autonomy, hustle and results.
What you will do:
- Full-cycle sales management – from lead generation and cold outreach to closing and ongoing account management.
- Pipeline ownership – maintain a robust, transparent and proactive sales funnel through a self-built CRM or tracking system.
- Account development – build meaningful relationships with existing on-trade accounts to drive rate of sale, build advocacy, and create regular reordering behaviour.
- Forecasting support – work closely with operations to accurately forecast sales and ensure supply always meets demand.
- Marketing collaboration – liaise with the brand team to develop effective POS materials and on-trade activation plans that actually get used (and shift product).
- Leadership – manage and mentor Mixtons brand ambassadors and sales interns to support local activation and drive brand love on the ground.
- Wholesale expansion – identify, build and manage new wholesaler relationships; work collaboratively to unlock new on-trade routes to market and drive volume through existing partners.
- Cross-channel contribution – the opportunity to support in the off-trade as we scale, particularly in building cross-channel strategies that support unified growth.
What we’re looking for:
- Must have 3+ years’ experience in on-trade sales (Drinks or wholesaler background)
- Natural relationship builder with strong commercial instincts
- Confident walking into a bar and making an impression — not just a rep, but a partner
- Sharp, organised, and strategic thinker with a strong eye for data
- Self-starter who thrives on autonomy and loves the buzz of a fast-moving start-up
- A team player with the charm, resilience and energy to make things happen
What’s in it for you?
- A pivotal role at the heart of a fast-growing, values-led drinks brand
- Equity options and a bonus scheme that grows with your impact
- Hybrid working with national travel and plenty of on-the-ground action
- Real ownership, creative freedom, and the chance to shape how we grow
- Join a brand that does things differently — and isn’t afraid to stand out
How to apply: Mixtons are partnering with Anderson Cole Group to recruit for this role.
On-Trade Sales Manager employer: Mixtons
Contact Detail:
Mixtons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On-Trade Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your personality! When you get the chance to meet hiring managers or team members, let your charm and energy shine through. Remember, they’re looking for someone who fits into their culture, so be yourself and make a lasting impression.
✨Tip Number 3
Prepare for those interviews! Research the company, understand their products, and think about how you can contribute to their growth. Have some questions ready that show you’re genuinely interested in their mission and values.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and take the initiative. Plus, it’s a great way to ensure your application gets noticed by the right people at Mixtons.
We think you need these skills to ace On-Trade Sales Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and the brand shine through. We want to see that you’re genuinely excited about joining Mixtons and making an impact in the on-trade sales space.
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience in on-trade sales. Use specific examples that demonstrate your ability to build relationships and drive results, as these are key to what we’re looking for.
Be Authentic: Don’t be afraid to show your personality in your application. We’re a small team and value authenticity, so let us get to know the real you and how you can contribute to our vibrant culture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Mixtons
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in Mixtons’ offerings. Understand the unique selling points of the brand and be ready to discuss how you can leverage them in on-trade sales. This shows your passion and commitment to the role.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Highlight specific instances where your networking led to increased sales or partnerships. This is crucial for a role that relies heavily on account development.
✨Demonstrate Your Strategic Thinking
Be ready to discuss your approach to pipeline management and forecasting. Share how you’ve used data to inform your sales strategies in the past. This will show that you’re not just a salesperson but a strategic thinker who can drive growth.
✨Emphasise Your Autonomy and Hustle
Since this role requires a self-starter attitude, come prepared with examples of how you’ve taken initiative in previous positions. Talk about times when you’ve gone above and beyond to achieve results, especially in fast-paced environments.