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For Companies At a Glance
- Tasks: Lead and build the sales function for a fast-growing RTD cocktail brand.
- Company: Mixtons is a disruptive, innovative Ready-to-Drink cocktail brand in the UK.
- Benefits: Enjoy hybrid working, equity options, and a bonus scheme.
- Why this job: Shape the future of a challenger brand and drive impactful growth.
- Qualifications: 5-7 years in FMCG sales, ideally in the alcohol sector, with strong leadership skills.
- Other info: Be part of a dynamic team with major industry backing and exciting growth potential.
The predicted salary is between 45000 - 105000 £ per year.
Head of Sales – SW London-Based (Hybrid working)
Up to £75,000 Base + Bonus Scheme + Equity Options
Mixtons is a fast-growing Ready-to-Drink (RTD) cocktail brand that’s disrupting the industry. As the company continues its mission to become a leader in the RTD market, we’re looking for a Head of Sales to build and lead their sales function from the ground up. This is an incredible opportunity to play a pivotal role in the company’s growth and success.
Where we are
- Mixtons has the largest events presence of any RTD brand in the UK, sponsoring the likes of Boardmasters, Kendall Calling, Victorious and Bournemouth 7’s, alongside being the exclusive cocktail partner for Winter Wonderland’s Ice Bar.
- Won 2 major listings at Wholefoods and WHSmiths, with one SKU being the 2nd best selling of any RTD in WF.
- Begun scaling our trade accounts, going live at Indigo at the O2.
- Alcohol titans on board including ex-CMO Pernod Ricard, exited founder of Hi-Spirits/Chairman at Proof Drinks, ex-MD at Distill Ventures.
- Key investors including major YouTuber/Podcaster Calfreezy and his co-host Chip alongside industry leaders in multiple verticals.
What’s the Role?
As Head of Sales, you will develop and execute a strategic sales plan to drive growth across both off-trade and on-trade channels. Reporting directly to the co-founders, you’ll be responsible for:
- Developing and executing a sales strategy that drives growth across off-trade and on-trade channels
- Securing listings with major grocery retailers, with a target to secure a key listing by 2025
- Building and scaling the sales team, creating a strong foundation for future growth
- Collaborating with the marketing team to align promotional efforts with sales objectives
- Direct input into New Product Development (NPD), using market feedback and trends
- Exploring new markets and international export opportunities
- Acting as a brand ambassador for Mixtons’ values and challenger mindset
This is a hands-on, high-impact role that will require you to get involved in every aspect of sales and lead from the front.
Why Join the Team?
- Autonomy & Ownership: Shape and lead the sales function from scratch
- Equity Stake: Up to 1% equity in the business, vested over 4 years
- Exciting Growth Opportunity: Be part of a fast-growing challenger brand set to disrupt the RTD market
- Innovation-Driven Culture: Direct influence on NPD and strategic initiatives
Who Are We Looking For?
The ideal candidate will be a self-driven, entrepreneurial sales leader with:
- 5-7 years of sales experience in FMCG, ideally with experience in the alcohol sector
- Proven track record of securing listings and driving revenue growth with major grocery retailers
- Experience in both corporate and challenger brands (2-3 years in each)
- Strong leadership, relationship management, and negotiation skills
- Ability to build and scale a sales department from the ground up
- Hands-on, results-focused approach with strong commercial acumen
You should be proactive, driven, and ready to roll up your sleeves to take on this career-defining opportunity.
If you\’re ready to make an impact and help lead Mixtons to new heights, apply now. Anderson Cole Group are partnering with Mixtons to recruit for this role.
Mixtons | Head of Sales employer: Mixtons
Contact Detail:
Mixtons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mixtons | Head of Sales
✨Tip Number 1
Familiarize yourself with the Ready-to-Drink (RTD) cocktail market. Understanding current trends, key players, and consumer preferences will help you demonstrate your industry knowledge during discussions.
✨Tip Number 2
Network with professionals in the FMCG and alcohol sectors. Attend industry events or join relevant online communities to connect with potential colleagues or mentors who can provide insights into Mixtons and its culture.
✨Tip Number 3
Prepare to discuss your experience in securing listings with major grocery retailers. Be ready to share specific examples of how you've successfully driven revenue growth in previous roles.
✨Tip Number 4
Showcase your leadership skills by highlighting any past experiences where you've built or scaled a sales team. Emphasize your hands-on approach and results-focused mindset to align with Mixtons' values.
We think you need these skills to ace Mixtons | Head of Sales
Some tips for your application 🫡
Understand the Company: Research Mixtons thoroughly. Familiarize yourself with their products, market presence, and recent achievements. This will help you tailor your application to align with their mission and values.
Highlight Relevant Experience: Emphasize your sales experience in FMCG and the alcohol sector. Provide specific examples of how you've secured listings and driven revenue growth, particularly with major grocery retailers.
Showcase Leadership Skills: Demonstrate your leadership capabilities by detailing past experiences where you've built or scaled a sales team. Highlight your relationship management and negotiation skills as they are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that reflects your entrepreneurial spirit and hands-on approach. Explain why you're excited about the opportunity at Mixtons and how you can contribute to their growth and success.
How to prepare for a job interview at Mixtons
✨Show Your Sales Strategy Skills
Prepare to discuss your approach to developing and executing a sales strategy. Highlight specific examples from your past experience where you successfully drove growth in both off-trade and on-trade channels.
✨Demonstrate Your Industry Knowledge
Familiarize yourself with the Ready-to-Drink (RTD) market and Mixtons' position within it. Be ready to discuss current trends, competitors, and how you can leverage this knowledge to secure listings with major grocery retailers.
✨Emphasize Leadership Experience
Since this role involves building and scaling a sales team, be prepared to share your leadership philosophy and experiences. Discuss how you've successfully managed teams in the past and your approach to fostering a collaborative environment.
✨Align with Mixtons' Values
Understand Mixtons' brand values and their challenger mindset. During the interview, express how your personal values align with theirs and how you can act as a brand ambassador to promote these values in your sales efforts.
