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For Companies At a Glance
- Tasks: Lead marketing strategies to grow our community and brand presence both online and offline.
- Company: Join a fast-growing RTD cocktail brand with a mission to innovate classic cocktails.
- Benefits: Competitive salary, equity options, and the chance to shape a growing brand.
- Why this job: Be a key player in a dynamic team and make a real impact on community-led growth.
- Qualifications: 3-4 years in marketing or community roles, with strong creative and execution skills.
- Other info: Enjoy autonomy, direct access to founders, and a fast-paced, creative environment.
The predicted salary is between 40000 - 50000 £ per year.
Location: London (SW London hybrid)
Salary: £40,000–£50,000 base + equity options
Reporting to: Co-Founders
Mixtons is a fast-growing, founder-led RTD cocktail brand on a mission to bring classic cocktails back with a twist. In just a few years, the business has built the largest events network of any RTD brand in the UK, launched into retailers including Whole Foods and WHSmith, and sold over 1 million cans — and this is only the beginning.
We’re now looking for a Marketing Manager to take real ownership of how the brand shows up day to day and to build the engine behind community-led growth.
The role is not a brand-guardian role, and it’s not a content-only position. As Marketing Manager, you’ll be responsible for turning Mixtons’ vision into consistent, repeatable marketing output that builds familiarity, belonging and demand — both online and in real life — and ultimately supports commercial growth. You’ll be the person who makes sure things actually happen.
What you’ll be responsible for:
- Turning the Mixtons brand world into clear, actionable marketing plans
- Owning day-to-day execution across social, email, creators and community activity
- Ensuring content ships consistently and on brand
- Managing creators, UGC and freelance partners effectively
- Using IRL events and moments to fuel digital momentum
- Running email as a relationship and community channel, not just a sales blast
- Tracking performance and using insight to improve what Mixtons does next
- Working closely with founders, sales and operations to keep marketing aligned with business goals
Community matters here:
At Mixtons, community does not mean follower counts or polished feeds. We’re looking for someone who can demonstrate real experience of building or managing a community — online, in real life, or both. That could be something you’ve created yourself, a brand community you’ve helped grow, events you’ve run, or groups you’ve nurtured over time. What matters is that you understand:
- How people choose to show up repeatedly
- How shared identity and belonging are built
- How community activity supports brand familiarity and conversion
About you:
We'd love for you to have:
- 3–4 years’ experience in marketing, brand or community-focused roles
- Strong creative instincts paired with the ability to execute consistently
- A clear understanding of FMCG, ideally within drinks
- Confidence switching between planning, doing and analysing
- Comfort being out at events and in rooms with people, as well as working behind the scenes
- Evidence of something you’ve built, grown or owned outside of a job title
- You’re proactive, organised, commercially aware and not afraid to challenge the status quo.
A genuinely pivotal role in a growing, ambitious brand with real autonomy and ownership from day one. Equity participation, with the chance to grow alongside the business. A fast-paced environment where creativity is encouraged, not boxed in. Direct access to founders and the ability to shape how the brand grows.
Marketing Manager (Digital + Community-Led Growth) employer: Mixtons
Contact Detail:
Mixtons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Digital + Community-Led Growth)
✨Tip Number 1
Network like a pro! Get out there and attend industry events, meetups, or even casual gatherings. The more people you connect with, the better your chances of landing that Marketing Manager role at Mixtons.
✨Tip Number 2
Show off your community-building skills! Whether it's through social media, events, or other platforms, demonstrate how you've created a sense of belonging in past roles. Mixtons is all about community-led growth, so let that shine through!
✨Tip Number 3
Be proactive in your follow-ups! After meeting someone or applying, drop them a message to express your enthusiasm. It shows you're genuinely interested and keeps you on their radar.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Mixtons team and contributing to our exciting journey.
We think you need these skills to ace Marketing Manager (Digital + Community-Led Growth)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for Mixtons and the role shine through. We want to see that you’re genuinely excited about bringing classic cocktails back with a twist and how you can contribute to our community-led growth.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing and community management. We’re looking for someone who understands how to build relationships and create engaging content, so share specific examples of what you've done in the past that aligns with our mission.
Be Authentic: We value authenticity, so don’t be afraid to show your true self in your application. Whether it’s your unique approach to marketing or your personal experiences in building communities, we want to know what makes you, you!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the mix for this exciting opportunity!
How to prepare for a job interview at Mixtons
✨Know the Brand Inside Out
Before your interview, dive deep into Mixtons' brand story and values. Understand their mission to bring classic cocktails back with a twist and how they’ve built their community. This knowledge will help you articulate how your marketing strategies can align with their vision.
✨Showcase Your Community Experience
Prepare specific examples of how you've built or managed communities in the past. Whether it’s through events, social media, or other channels, be ready to discuss the impact of your efforts on brand familiarity and engagement. This is crucial for demonstrating your fit for the role.
✨Be Ready to Discuss Metrics
Since tracking performance is key in this role, come prepared with insights from your previous marketing campaigns. Be ready to talk about what worked, what didn’t, and how you used data to inform your decisions. This shows you’re not just creative but also analytical.
✨Emphasise Your Proactivity
Mixtons is looking for someone who takes ownership and isn’t afraid to challenge the status quo. Share examples of times when you took initiative in your previous roles, whether it was launching a new campaign or improving a process. This will highlight your proactive nature and readiness for the role.
