Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive growth by building on-trade partnerships and smashing sales targets.
- Company: Fast-growing, values-led drinks brand with a dynamic culture.
- Benefits: Competitive salary, equity options, bonus scheme, and hybrid working.
- Other info: Creative freedom and the chance to shape the brand's growth.
- Why this job: Join a small team and make a real impact in a fast-paced environment.
- Qualifications: 3+ years in on-trade sales with strong relationship-building skills.
The predicted salary is between 45000 - 55000 £ per year.
Location: London + South East (Hybrid)
Salary: £45-55k (Negotiable for the right candidate) + bonus + equity
Industry: Alcoholic Drinks / FMCG
Job Type: Permanent
In just three years, we’ve built the largest events network of any RTD brand in the UK, launched into Whole Foods and WHSmiths, and sold over 700,000 Mixtons. But we’re only just getting started. We’re now looking for an On-Trade Sales Manager to join us as our third hire — someone ready to take ownership, drive growth, and help get Mixtons into the hands of people who didn’t know they needed us. This is a big role in a small team, and you’ll be right at the heart of our next chapter.
The role:
- You’ll be Mixtons’ go-to person for building on-trade partnerships. From hunting down new leads and smashing your sales targets to launching creative activations and managing account relationships, this role is all about autonomy, hustle and results.
What you will do:
- Full-cycle sales management – from lead generation and cold outreach to closing and ongoing account management.
- Pipeline ownership – maintain a robust, transparent and proactive sales funnel through a self-built CRM or tracking system.
- Account development – build meaningful relationships with existing on-trade accounts to drive rate of sale, build advocacy, and create regular reordering behaviour.
- Forecasting support – work closely with operations to accurately forecast sales and ensure supply always meets demand.
- Marketing collaboration – liaise with the brand team to develop effective POS materials and on-trade activation plans that actually get used (and shift product).
- Leadership – manage and mentor Mixtons brand ambassadors and sales interns to support local activation and drive brand love on the ground.
- Wholesale expansion – identify, build and manage new wholesaler relationships; work collaboratively to unlock new on-trade routes to market and drive volume through existing partners.
- Cross-channel contribution – the opportunity to support in the off-trade as we scale, particularly in building cross-channel strategies that support unified growth.
What we’re looking for:
- Must have 3+ years’ experience in on-trade sales (Drinks or wholesaler background)
- Natural relationship builder with strong commercial instincts
- Confident walking into a bar and making an impression — not just a rep, but a partner
- Sharp, organised, and strategic thinker with a strong eye for data
- Self-starter who thrives on autonomy and loves the buzz of a fast-moving start-up
- A team player with the charm, resilience and energy to make things happen
What’s in it for you?
- A pivotal role at the heart of a fast-growing, values-led drinks brand
- Equity options and a bonus scheme that grows with your impact
- Hybrid working with national travel and plenty of on-the-ground action
- Real ownership, creative freedom, and the chance to shape how we grow
- Join a brand that does things differently — and isn’t afraid to stand out
How to apply:
Mixtons are partnering with Anderson Cole Group to recruit for this role.
On-Trade Sales Manager in London employer: Mixtons
Contact Detail:
Mixtons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On-Trade Sales Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your personality! When you get the chance to meet hiring managers or team members, let your charm and energy shine through. Remember, they’re looking for someone who fits into their culture, so be yourself and make a lasting impression.
✨Tip Number 3
Prepare for those interviews! Research the company, understand their products, and think about how you can contribute to their growth. Have some questions ready that show you’re genuinely interested in their mission and values.
✨Tip Number 4
Don’t forget to follow up! After an interview or networking event, drop a quick thank-you email to express your appreciation. It’s a simple gesture that keeps you on their radar and shows your enthusiasm for the role.
We think you need these skills to ace On-Trade Sales Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and the brand shine through. We want to see that you’re genuinely excited about joining Mixtons and making an impact in the on-trade sales space.
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience in on-trade sales. We’re looking for someone with a strong background in drinks or wholesaler sales, so emphasise those achievements that align with what we’re after.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Share specific examples of how you’ve built relationships and driven sales in the past, and don’t forget to mention why you love the Mixtons brand!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive — just like we like our team members to be!
How to prepare for a job interview at Mixtons
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in Mixtons’ offerings. Understand the unique selling points of the products and be ready to discuss how they can fit into on-trade environments. This will show your passion and commitment to the brand.
✨Demonstrate Your Sales Savvy
Prepare to share specific examples from your past experiences where you successfully generated leads or closed deals. Highlight your strategies for building relationships with on-trade accounts and how you’ve driven sales growth in previous roles.
✨Showcase Your Strategic Thinking
Be ready to discuss how you would approach pipeline management and forecasting. Think about how you can leverage data to inform your sales strategies and be prepared to suggest innovative ideas for account development and marketing collaboration.
✨Emphasise Team Collaboration
Since this role involves mentoring and working closely with others, be sure to highlight your teamwork skills. Share examples of how you’ve successfully collaborated with marketing teams or mentored junior staff to achieve common goals.