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For Companies At a Glance
- Tasks: Drive innovative marketing strategies and build a vibrant community around Mixtons.
- Company: Join a fast-growing RTD cocktail brand with a mission to innovate classic cocktails.
- Benefits: Competitive salary, equity options, and a hybrid work environment.
- Other info: Enjoy real autonomy and direct access to founders in a creative environment.
- Why this job: Be a key player in shaping a brand's growth and community engagement.
- Qualifications: 3-4 years in marketing with proven community-building experience.
The predicted salary is between 40000 - 50000 £ per year.
Location: London (SW London hybrid)
Salary: £40,000–£50,000 base + equity options
Reporting to: Co-Founders
About Mixtons
Mixtons is a fast-growing, founder-led RTD cocktail brand on a mission to bring classic cocktails back with a twist. In just a few years, we've built the largest events network of any RTD brand in the UK, launched into retailers including Whole Foods and WHSmith, and sold over 1 million cans — and this is only the beginning.
The Role
This is not a brand-guardian role, and it's not a content-only position. As Marketing Manager, you'll be responsible for turning Mixtons' vision into consistent, repeatable marketing output that builds familiarity, belonging and demand — both online and in real life — and ultimately supports commercial growth. You'll be the person who makes sure things actually happen.
What You'll Be Responsible For
- Turning the Mixtons brand world into clear, actionable marketing plans
- Owning day-to-day execution across social, email, creators and community activity
- Ensuring content ships consistently and on brand
- Managing creators, UGC and freelance partners effectively
- Using IRL events and moments to fuel digital momentum
- Running email as a relationship and community channel, not just a sales blast
- Tracking performance and using insight to improve what Mixtons does next
- Working closely with founders, sales and operations to keep marketing aligned with business goals
Community Matters
Here at Mixtons, community is not a content strategy. It's how we grow. We want to see genuine evidence of community-building — something you've created, scaled or sustained, whether that's online, IRL, or both. If you've built a following, run events that people kept coming back to, or grown a group from nothing into something with its own culture, we want to hear about it. If your community experience is mostly posting on behalf of a brand account, this probably isn't the right fit.
What matters is that you understand:
- How people choose to show up repeatedly
- How shared identity and belonging are built
- How community activity supports brand familiarity and conversion
About You
This role isn't for someone who loves marketing. It's for someone who can't stop thinking about brands — why some earn loyalty and others get ignored, what makes a community actually stick, and how to build something people genuinely want to be part of. We're looking for proof, not potential. You should be able to point to:
- A brand, account or community you've grown to significant scale — we're talking tens of thousands of engaged followers, or a community with real, measurable momentum. Not impressions. Not reach. Growth you can defend in a conversation.
- A track record of turning creative ideas into consistent output that moved a metric — follower count, retention, attendance, conversion, whatever the goal was
- 3–4 years in marketing, brand or community roles — ideally with FMCG or drinks exposure
- Evidence that you understand why people form communities, not just how to post into one
- Confidence switching between planning, doing and analysing
- Comfort being out at events and in rooms with people, as well as working behind the scenes
You're not here because marketing is fun. You're here because you're obsessed with how brands earn a place in people's lives — and you've already started proving it.
How to Apply
Skip the cover letter that tells us you're passionate about drinks. Instead, show us:
- One example of something you've grown with numbers
- One piece of marketing work you're genuinely proud of, and why it worked
- Something you've built, run or owned outside of a job title
Short and specific beats long and vague every time.
Why Join Mixtons
- A genuinely pivotal role in a growing, ambitious brand
- Real autonomy and ownership from day one
- Equity participation, with the chance to grow alongside the business
- A fast-paced environment where creativity is encouraged, not boxed in
- Direct access to founders and the ability to shape how the brand grows
Marketing Manager (Digital & Community in London employer: Mixtons
Contact Detail:
Mixtons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Digital & Community in London
✨Tip Number 1
Get your networking game on! Attend industry events, meetups, and workshops where you can connect with like-minded folks. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your community-building skills! When chatting with potential employers, share specific examples of how you've grown a community or brand. Numbers speak volumes, so be ready to back up your claims with solid stats.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that resonate with you. Use our website to find roles that match your passion for community-led growth. Tailor your approach to show why you're the perfect fit for their mission.
✨Tip Number 4
Be proactive! Follow up after interviews with a quick thank-you note, reiterating your excitement about the role. It shows you're genuinely interested and keeps you top of mind for the hiring team.
We think you need these skills to ace Marketing Manager (Digital & Community in London
Some tips for your application 🫡
Be Specific and Show Your Impact: When you're sharing your experiences, make sure to highlight specific examples of what you've grown. Numbers speak volumes, so if you've built a community or increased engagement, let us know the figures behind it!
Show Off Your Best Work: Instead of a generic cover letter, pick one piece of marketing work that you're really proud of. Explain why it worked and how it contributed to your goals. This is your chance to shine!
Keep It Short and Sweet: We love concise applications! Focus on short, impactful statements rather than long-winded explanations. Get straight to the point and make every word count.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context and ensures you don’t miss out on any important details!
How to prepare for a job interview at Mixtons
✨Know Your Numbers
When discussing your community-building experience, come armed with specific metrics. Whether it's follower growth, event attendance, or engagement rates, be ready to defend your numbers and explain how you achieved them.
✨Showcase Your Creativity
Prepare to share a piece of marketing work that you're genuinely proud of. Explain why it worked and how it contributed to growth. This is your chance to demonstrate your ability to turn creative ideas into actionable results.
✨Understand Community Dynamics
Be ready to discuss how you've built a sense of belonging within a community. Mixtons values genuine community-building, so share examples of how you've fostered engagement and loyalty beyond just posting content.
✨Be Ready for Real Talk
Expect to switch between planning, executing, and analysing during the interview. Show that you're comfortable discussing both the big picture and the nitty-gritty details of your marketing strategies and community initiatives.