At a Glance
- Tasks: Drive growth by building on-trade partnerships and smashing sales targets.
- Company: Fast-growing, values-led drinks brand with a dynamic team.
- Benefits: Competitive salary, equity options, bonus scheme, and hybrid working.
- Other info: Creative freedom and ownership in a fast-paced start-up environment.
- Why this job: Join a pioneering brand and make a real impact in the drinks industry.
- Qualifications: 3+ years in on-trade sales with strong relationship-building skills.
The predicted salary is between 45000 - 55000 £ per year.
Location: London + South East (Hybrid)
Salary: £45-55k (Negotiable for the right candidate) + bonus + equity
Industry: Alcoholic Drinks / FMCG
Job Type: Permanent
In just three years, we’ve built the largest events network of any RTD brand in the UK, launched into Whole Foods and WHSmiths, and sold over 700,000 Mixtons. But we’re only just getting started. We’re now looking for an On-Trade Sales Manager to join us as our third hire — someone ready to take ownership, drive growth, and help get Mixtons into the hands of people who didn’t know they needed us. This is a big role in a small team, and you’ll be right at the heart of our next chapter.
The role:
- You’ll be Mixtons’ go-to person for building on-trade partnerships. From hunting down new leads and smashing your sales targets to launching creative activations and managing account relationships, this role is all about autonomy, hustle and results.
What you will do:
- Full-cycle sales management – from lead generation and cold outreach to closing and ongoing account management.
- Pipeline ownership – maintain a robust, transparent and proactive sales funnel through a self-built CRM or tracking system.
- Account development – build meaningful relationships with existing on-trade accounts to drive rate of sale, build advocacy, and create regular reordering behaviour.
- Forecasting support – work closely with operations to accurately forecast sales and ensure supply always meets demand.
- Marketing collaboration – liaise with the brand team to develop effective POS materials and on-trade activation plans that actually get used (and shift product).
- Leadership – manage and mentor Mixtons brand ambassadors and sales interns to support local activation and drive brand love on the ground.
- Wholesale expansion – identify, build and manage new wholesaler relationships; work collaboratively to unlock new on-trade routes to market and drive volume through existing partners.
- Cross-channel contribution – the opportunity to support in the off-trade as we scale, particularly in building cross-channel strategies that support unified growth.
What we’re looking for:
- Must have 3+ years’ experience in on-trade sales (Drinks or wholesaler background)
- Natural relationship builder with strong commercial instincts
- Confident walking into a bar and making an impression — not just a rep, but a partner
- Sharp, organised, and strategic thinker with a strong eye for data
- Self-starter who thrives on autonomy and loves the buzz of a fast-moving start-up
- A team player with the charm, resilience and energy to make things happen
What’s in it for you?
- A pivotal role at the heart of a fast-growing, values-led drinks brand
- Equity options and a bonus scheme that grows with your impact
- Hybrid working with national travel and plenty of on-the-ground action
- Real ownership, creative freedom, and the chance to shape how we grow
- Join a brand that does things differently — and isn’t afraid to stand out
How to apply:
Mixtons are partnering with Anderson Cole Group to recruit for this role.
On-Trade Sales Manager in City of London employer: Mixtons
At Mixtons, we pride ourselves on being a dynamic and innovative employer that values autonomy and creativity. As an On-Trade Sales Manager, you'll enjoy a pivotal role in a fast-growing, values-led drinks brand, with opportunities for equity and bonuses that reflect your contributions. Our hybrid working model allows for flexibility, while our supportive culture fosters personal growth and the chance to make a real impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land On-Trade Sales Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that dream role!
✨Tip Number 2
Show off your personality! When you get the chance for an interview or a casual chat, let your charm and energy shine through. Remember, they’re looking for someone who can build relationships, so be yourself and make a lasting impression.
✨Tip Number 3
Do your homework! Research the company and its products thoroughly. Understand their market position and think about how you can contribute to their growth. This will not only impress them but also help you tailor your approach during discussions.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. It shows you’re genuinely interested in joining our team. Plus, it’s a great way to ensure your application gets into the right hands quickly.
We think you need these skills to ace On-Trade Sales Manager in City of London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role and the brand shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about joining Mixtons and making an impact in the on-trade sales space.
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in on-trade sales. We’re looking for someone with a strong background in drinks or wholesaler sales, so emphasise those achievements and skills that align with what we’re after.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Use it to showcase your relationship-building skills and strategic thinking. Don’t forget to mention how you can contribute to our growth and success!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Mixtons
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in Mixtons’ offerings. Understand the unique selling points of the products and be ready to discuss how they can fit into on-trade environments. This will show your passion and preparedness.
✨Demonstrate Your Sales Savvy
Prepare to share specific examples from your past experiences that highlight your success in on-trade sales. Discuss how you’ve built relationships, smashed targets, and managed accounts effectively. Use data to back up your achievements!
✨Show Off Your Creative Side
Since the role involves launching creative activations, think of innovative ideas you could bring to the table. Be ready to discuss how you would collaborate with marketing to create effective POS materials that resonate with customers.
✨Emphasise Team Spirit and Leadership
As a potential leader in a small team, it’s crucial to convey your ability to mentor and inspire others. Share examples of how you’ve supported colleagues or led initiatives in the past, showcasing your charm and resilience.
