At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for Mixpanel's AI-powered analytics in EMEA.
- Company: Join a leading analytics company trusted by over 29,000 brands worldwide.
- Benefits: Enjoy comprehensive health care, generous vacation, and a supportive work culture.
- Other info: Be part of a diverse team that values bold innovation and collaboration.
- Why this job: Make a real impact on product strategy and customer success in a dynamic environment.
- Qualifications: 5+ years in product marketing with strong communication and analytical skills.
The predicted salary is between 70000 - 90000 € per year.
About Mixpanel
Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit mixpanel.com to learn more.
About the Role
Mixpanel's marketing team is responsible for building the GTM strategy, positioning, and narratives that bring our AI-powered product intelligence vision to life for our customers. We are looking for an experienced Senior Product Marketing Manager to own our go-to-market (GTM) strategy in EMEA as well as leading our Data and Platform GTM. This Senior PMM will execute major launches and demand generation campaigns, lead our voice-of-customer program in the region and influence our product roadmap based on feedback and insights from the EMEA market. This person will play a pivotal role in owning Mixpanel’s marketing strategy in EMEA and aligning stakeholders across the company to deliver on that strategy. The right person will be highly self-motivated and looking to operate in a high-ownership environment. This role will report to the VP of Product Marketing.
Responsibilities
- Develop and execute innovative GTM strategies that build brand and pipeline for Mixpanel in key EMEA markets.
- Work closely with Product to help influence and deliver on our platform and data vision/roadmap.
- Craft compelling positioning and messaging that clearly articulates the value and unique advantages of our product strategy to our target audience.
- Collaborate closely with product, sales, and customer success teams to help build and deliver relevant use-cases and capabilities for the EMEA market.
- Partner with demand generation to implement compelling marketing campaigns to drive brand and pipeline.
- Measure and analyze the effectiveness of GTM initiatives, leveraging data in Mixpanel to make informed decisions and optimize future launches.
We’re Looking For Someone Who Has
- A Bachelor's degree.
- At least 5 years of experience in product marketing, solution engineering, or customer-facing role in the B2B SaaS sector.
- Proven track record of developing and executing successful GTM strategies for software products.
- Exceptional communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences.
- Strong analytical skills, with experience in market research and data-driven decision-making.
- Demonstrated ability to work collaboratively across functions and lead through influence.
- Creative thinker with a passion for innovation and a customer-first mindset.
Benefits and Perks
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Culture Values
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Why choose Mixpanel?
We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviours and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Senior Product Marketing Manager, EMEA & Platform in London employer: Mixpanel
Mixpanel is an exceptional employer that fosters a culture of innovation and collaboration, empowering employees to make bold decisions and drive impactful outcomes. With comprehensive benefits including generous vacation policies, mental wellness support, and enhanced parental leave, Mixpanel prioritises employee well-being and growth. Located in a dynamic environment, the company offers unique opportunities for professional development while working alongside some of the most innovative minds in the analytics industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager, EMEA & Platform in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you know Mixpanel inside out, especially how their AI-powered analytics can help businesses thrive.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Product Marketing Manager. Highlight your past successes in executing GTM strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Senior Product Marketing Manager, EMEA & Platform in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in B2B SaaS and any successful GTM strategies you've executed. We want to see how your skills align with our mission at Mixpanel!
Showcase Your Communication Skills:Since this role requires exceptional communication, don’t hold back! Use clear and compelling language in your application. We’re looking for someone who can craft messages that resonate, so let your writing shine through.
Demonstrate Analytical Thinking:We love data-driven decision-making! Include examples of how you've used analytics to inform your marketing strategies. This will show us you can leverage insights effectively, just like we do at Mixpanel.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Mixpanel
✨Know Your GTM Strategies
Make sure you understand the go-to-market strategies that Mixpanel employs. Be ready to discuss your own experiences in developing and executing successful GTM strategies, especially in the B2B SaaS sector. Highlight specific examples where your strategies led to measurable success.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing how you've used data to inform decisions in past roles. Bring examples of how you've measured the effectiveness of marketing initiatives and how those insights shaped future campaigns. This will show that you can leverage Mixpanel's platform effectively.
✨Craft Compelling Messaging
Since the role involves crafting compelling positioning and messaging, think about how you would articulate the unique advantages of Mixpanel’s product strategy. Prepare a brief pitch that showcases your ability to communicate value clearly and persuasively to diverse audiences.
✨Emphasise Collaboration
Mixpanel values collaboration across teams, so be ready to share examples of how you've worked with product, sales, and customer success teams in the past. Discuss how you’ve influenced stakeholders and built relationships to achieve common goals, as this will resonate well with their culture.
