At a Glance
- Tasks: Lead product marketing strategies and connect insights with product management for impactful messaging.
- Company: Join a leading company in the HVAC&R industry with a focus on innovation.
- Benefits: Enjoy 25 days annual leave, flexible working options, and comprehensive health benefits.
- Other info: Be part of a vibrant team with exciting social events and career growth opportunities.
- Why this job: Shape market strategies and make a real difference in product success.
- Qualifications: Experience in product marketing and strong communication skills required.
The predicted salary is between 45000 - 55000 £ per year.
Role summary
The Product Marketing Manager is responsible for developing compelling positioning, messaging, and go-to-market strategy for defined product groups within the Commercial HVAC&R portfolio.
The Product Marketing Manager sits at the centre of the “Analysis → Action → Narrative” value chain—connecting Market Insights (external data) and Customer Insights (customer understanding) with Product Management (product strategy), ensuring all market-facing activity is consistent, insight-led, and commercially impactful.
Requirements
Key Responsibilities
- Act as the central connector between Product Management, Customer Insights, Market Insights, and Sales
- Provide day-to-day leadership, coaching, and development for direct reports, ensuring high performance and alignment to business priorities
- Develop clear, differentiated value propositions aligned to product strategy and market opportunity
- Translate product capabilities, market insight, and customer needs into compelling messaging
- Define and execute go-to-market strategies for product launches and in-life propositions
- Drive structured GTM planning across sales, marketing, and product teams
- Develop tools such as battlecards, value propositions, and sales narratives
- Enable Sales teams with clear, actionable messaging and market context
- Act as the central connector between Product Management, Customer Insights, Market Insights, and Sales
- Capture feedback from Sales and market interactions
Benefits
- In return for your commitment, we will offer you some fantastic benefits:
- Generous annual leave allowance - 25 days per year, plus bank holidays increasing by one day with each year of service until 27 days per year.
- Flexible Working - we offer a range of flexible working options that include working from home or hybrid working.
- Pension.
- Life Assurance.
- Private Medical, Dental Insurance and a Cash Plan Scheme - Single cover funded by Mitsubishi.
- Access to Mitsubishi’s very own discount platform.
- Colleague Referral Scheme.
- Holiday Buy.
- Long Service Awards.
- Cycle to Work Scheme.
- Sports & Social Club (Recent events such as theatre trips, Ascot, Paintball, The Darts)
- #J-18808-Ljbffr
Product Marketing Manager employer: Mitsubishi Electric
Mitsubishi Electric is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration in the heart of Croydon. With a strong commitment to employee growth, we provide extensive benefits including generous annual leave, private medical insurance, and opportunities for professional development, making it an ideal place for those looking to build a meaningful career in engineering.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mitsubishi Electric and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mitsubishi Electric are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mitsubishi Electric on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mitsubishi Electric. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mitsubishi Electric. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mitsubishi Electric:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mitsubishi Electric’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mitsubishi Electric
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mitsubishi Electric will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mitsubishi Electric, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
