Role summary: The Product Marketing Manager is responsible for developing compelling positioning, messaging, and go-to-market strategy for defined product groups within the Commercial HVAC&R portfolio. The Product Marketing Manager sits at the centre of the "Analysis Action Narrative" value chain-connecting Market Insights (external data) and Customer Insights (customer understanding) with Product Management (product strategy), ensuring all market-facing activity is consistent, insight-led, and commercially impactful.
Key Responsibilities
- Act as the central connector between Product Management, Customer Insights, Market Insights, and Sales
- Provide day-to-day leadership, coaching, and development for direct reports, ensuring high performance and alignment to business priorities
- Develop clear, differentiated value propositions aligned to product strategy and market opportunity
- Translate product capabilities, market insight, and customer needs into compelling messaging
- Define and execute go-to-market strategies for product launches and in-life propositions
- Drive structured GTM planning across sales, marketing, and product teams
- Develop tools such as battlecards, value propositions, and sales narratives
- Enable Sales teams with clear, actionable messaging and market context
- Capture feedback from Sales and market interactions
In return for your commitment, we will offer you some fantastic benefits:
Benefits
- Generous annual leave allowance - 25 days per year, plus bank holidays increasing by one day with each year of service until 27 days per year.
- Flexible Working - we offer a range of flexible working options that include working from home or hybrid working.
- Pension.
- Life Assurance.
- Private Medical, Dental Insurance and a Cash Plan Scheme - Single cover funded by Mitsubishi.
- Access to Mitsubishi's very own discount platform.
- Colleague Referral Scheme.
- Holiday Buy.
- Long Service Awards.
- Cycle to Work Scheme.
- Sports & Social Club (Recent events such as theatre trips, Ascot, Paintball, The Darts)
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Product Marketing Manager in Hatfield employer: Mitsubishi Electric
Mitsubishi Electric is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration in the heart of Croydon. With a strong commitment to employee growth, we provide extensive benefits including generous annual leave, private medical insurance, and opportunities for professional development, making it an ideal place for those looking to build a meaningful career in engineering.
