Role summary
The Product Marketing Manager is responsible for developing compelling positioning, messaging, and go-to-market strategy for defined product groups within the Commercial HVAC&R portfolio.
The Product Marketing Manager is responsible for developing compelling positioning, messaging, and go-to-market strategy for defined product groups within the Commercial HVAC&R portfolio. The Product Marketing Manager sits at the centre of the \"Analysis → Action → Narrative\" value chain—connecting Market Insights (external data) and Customer Insights (customer understanding) with Product Management (product strategy), ensuring all market-facing activity is consistent, insight-led, and commercially impactful.
Key Responsibilities
- Act as the central connector between Product Management, Customer Insights, Market Insights, and Sales
- Provide day-to-day leadership, coaching, and development for direct reports, ensuring high performance and alignment to business priorities
- Develop clear, differentiated value propositions aligned to product strategy and market opportunity
- Translate product capabilities, market insight, and customer needs into compelling messaging
- Define and execute go-to-market strategies for product launches and in-life propositions
- Drive structured GTM planning across sales, marketing, and product teams
- Develop tools such as battlecards, value propositions, and sales narratives
- Enable Sales teams with clear, actionable messaging and market context
- Act as the central connector between Product Management, Customer Insights, Market Insights, and Sales
- Capture feedback from Sales and market interactions
Benefits
In return for your commitment, we will offer you some fantastic benefits:
- Generous annual leave allowance - 25 days per year, plus bank holidays increasing by one day with each year of service until 27 days per year
- Flexible Working - we offer a range of flexible working options that include working from home or hybrid working
- Pension
- Life Assurance
- Private Medical, Dental Insurance and a Cash Plan Scheme - Single cover funded by Mitsubishi
- Access to Mitsubishi's very own discount platform
- Colleague Referral Scheme
- Holiday Buy
- Long Service Awards
- Cycle to Work Scheme
- Sports & Social Club (Recent events such as theatre trips, Ascot, Paintball, The Darts)
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Product Marketing Manager in Hatfield employer: Mitsubishi Electric - UK
Mitsubishi Electric United Kingdom is an excellent employer for aspiring engineers, offering a hands-on apprenticeship that fosters practical skills in lift maintenance and repairs. With a strong commitment to employee development, you will benefit from a supportive work culture that prioritises safety and teamwork, alongside opportunities for career progression in a dynamic engineering environment.
