Marketing Operations Manager in Hatfield

Mitsubishi Electric is a global innovator in energy, automation and building technologies. From air conditioning and lifts to robotics and power systems that power homes and businesses across the UK. With 150,000 employees worldwide and 850 in the UK, we’re creating “Changes for the Better.” Join us to make a real impact for a smarter, sustainable future.

Role summary: Drive the performance, optimisation and continuous improvement of the organisation’s digital ecosystem by owning the commercial website, SEO, analytics framework and self-service experience. This role ensures that digital touchpoints effectively support commercial goals through data-driven insights, user-centred design and rigorous testing. It leads the development of audience personas, governs content quality and lifecycle management, and delivers intuitive, scalable self-service tools across internal and customer platforms. By streamlining processes, embedding automation, and maintaining robust governance, the role enhances operational efficiency and platform reliability. It also leads successful adoption of digital capabilities and maximises ROI across the full marketing funnel.

Skills/Responsibilities:

• Lead, coach and develop the Marketing Operations Team to deliver high quality customer experiences and digital engagement across all commercial customer segments.
• Own the performance, structure and optimisation roadmap of the website (commercial only) and landing pages, ensuring content supports commercial priorities and aligns with Digital‑First standards.
• Own digital performance analytics across the full marketing funnel: awareness → consideration → conversion → loyalty.
• Use website analytics, CRM data, campaign tracking, attribution modelling and behavioural insights to identify opportunities and boost ROI.
• Design intuitive end‑to‑end user journeys so Sales, Marketing and Customers can independently complete tasks (find documents, retrieve specs, request approvals).
• Own the information architecture and navigation for SharePoint hubs and the Document Library; ensure content is findable, logically structured and version‑controlled.
• Map and streamline workflows for content publishing, product updates, promotions and campaign enablement.
• Implement approvals and SLAs; automate repeatable steps (notifications, tagging, archiving).
• Use analytics to identify friction points; drive iterative improvements and A/B tests.
• Report monthly on KPIs and ROI to leadership; translate insights into clear action plans.
• Lead change communications and training programmes to embed new tools and behaviours.
• Run communities of practice and feedback loops; translate needs into a prioritised backlog.

Experience:

• 7+ years in marketing operations, digital marketing, or commercial enablement, ideally in a B2B or channel-driven environment where product complexity and partner ecosystems shape the customer journey.
• Proven experience managing digital platforms and enterprise tools, including PIM systems, SAP (or equivalent ERP/e‑commerce platforms), CRM, SharePoint, DAM/Document Libraries, and marketing automation systems.
• Strong background in data analytics, including the ability to build dashboards, interpret insights, and translate behavioural data into funnel improvements and campaign recommendations.
• Experience building and operating marketing personas and customer journey maps, aligning content strategy, digital assets, and campaign flows to persona needs and buying stages.
• Evidence of driving measurable improvements in self‑service adoption, reducing support requests, improving data accuracy and creating scalable, repeatable workflows.
• Track record of leading cross-functional initiatives with Marketing, Sales, Product, and external vendors/agencies, balancing user needs with governance and technical constraints.
• Strong project management skills, including backlog management, sprint planning, requirements gathering, UAT coordination, and vendor oversight.
• Working knowledge of compliance standards (e.g., GDPR, internal data governance, access controls, audit trails) and how these apply to digital content and platforms.

In return for your commitment, we will offer you some fantastic benefits:

• Generous annual leave allowance - 25 days per year, plus bank holidays increasing by one day with each year of service until 27 days per year.
• Flexible Working - we offer a range of flexible working options that include working from home or hybrid working.
• Pension.
• Life Assurance.
• Group Income Protection Scheme.
• Private Medical, Dental Insurance and a Cash Plan Scheme - Single cover funded by Mitsubishi.
• Access to Mitsubishi’s very own discount platform.
• Colleague Referral Scheme.
• Holiday Buy.
• Long Service Awards.
• Cycle to Work Scheme.
• Sports & Social Club (Recent events such as theatre trips, Ascot, Paintball, The Darts).
• Employee Assistance Programme including additional services Eldercare & Best Doctors.

Equality and Diversity:

As the business environment around Mitsubishi Electric Group is rapidly changing, providing a workplace where employees can work to their full potential regardless of gender or age is essential to business development. Based on this, Mitsubishi Electric promotes employee diversity through the following measures.