At a Glance
- Tasks: Lead digital growth strategies and drive measurable improvements in pipeline and conversion.
- Company: Join Mitie, a forward-thinking company at the forefront of digital marketing.
- Benefits: Full-time role with excellent career growth opportunities and a dynamic work environment.
- Other info: Collaborative leadership role with opportunities to influence senior stakeholders.
- Why this job: Shape the future of digital demand and make a real impact on business growth.
- Qualifications: Proven experience in B2B marketing with a focus on digital demand generation.
The predicted salary is between 80000 - 100000 £ per year.
Apply for Head of Digital at Mitie in London, ENG, GB. This full‑time on‑site position offers great opportunities for career growth.
About the Role
Head of Growth & Digital Demand – Shape the future of digital growth at Mitie. This high‑impact leadership opportunity sits within Mitie’s award‑winning Group Marketing function and sits at the intersection of Marketing, Sales, Digital and Data. You will work closely with senior stakeholders across the business, shaping decisions at the executive level while ensuring marketing activity directly contributes to pipeline and revenue growth.
Key Areas of Focus
- Leading the digital demand and growth strategy across the Group
- Driving measurable improvements in pipeline, conversion and ROI
- Building and developing a high‑performing Growth & Digital Demand team
Key Responsibilities
- Defining and activating a Group‑wide digital demand strategy, translating business objectives into clear plans, KPIs and priorities
- Leading integrated, multi‑channel demand generation programmes across paid media, SEO, ABM, email, social, events and website‑led journeys
- Owning and optimising the performance of Mitie.com, driving lead generation, conversion improvements and effective B2B buyer journeys
- Partnering closely with Sales leadership to align marketing activity to pipeline opportunities, improve lead quality and increase MQL‑to‑SQL conversion
- Managing the end‑to‑end marketing funnel, from first engagement through to opportunity, ensuring efficiency and performance throughout
- Developing and evolving attribution models and performance reporting, providing clear insight into marketing’s contribution to pipeline and revenue
- Owning and governing the marketing automation and MarTech ecosystem (including HubSpot and Salesforce), ensuring strong data quality, integration and compliance
- Managing budgets for digital demand activity, using data‑led insight to optimise ROI
- Acting as a senior marketing voice across the business, offering thought leadership on digital growth, buyer behaviour and best practice
About You
- Significant experience in senior B2B marketing roles, with a strong focus on digital demand generation
- A proven track record of delivering measurable growth, improving lead quality, conversion and pipeline performance
- Deep expertise in marketing automation, funnel management and attribution (e.g. HubSpot or similar platforms)
- Strong experience optimising website‑led demand and digital buyer journeys
- The confidence to work with and influence senior stakeholders, including Sales Directors and executive leaders
- A commercial, data‑driven mindset, using insight to inform decisions and maximise ROI
- Excellent communication skills, with the ability to present clearly and credibly at a senior level
- Strong organisational skills and the ability to deliver at pace in a complex environment
- A collaborative leadership style, with a passion for developing teams and building cross‑functional partnerships
- Experience leading major website transformation or digital growth programmes would be an advantage
Head of Digital at Mitie employer: Mitie
Mitie is an exceptional employer, offering a dynamic work environment in London where innovation and collaboration thrive. As the Head of Digital, you will have the opportunity to lead transformative digital strategies while benefiting from a culture that prioritises employee growth and development, alongside competitive remuneration and comprehensive benefits. Join us to shape the future of digital growth in a company that values your contributions and fosters a supportive atmosphere for professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital at Mitie
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mitie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mitie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mitie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mitie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital at Mitie
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mitie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mitie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mitie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mitie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mitie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mitie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
