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- Tasks: Create and execute regional marketing plans to drive business growth.
- Company: Join Mitel, a global leader in connecting businesses and enhancing customer experiences.
- Benefits: Enjoy a hybrid working model, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make a real impact by adapting global strategies to local markets and driving measurable results.
- Qualifications: 5+ years in regional marketing, preferably in B2B SaaS or tech, with strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience.
Overview: The successful candidate will develop and execute regional marketing plans that contribute to company growth through driving pipeline and accelerating sales opportunities across the United Kingdom & Ireland. The ideal candidate must be results-driven, capable of cross-functional collaboration, building relationships and alignment with key Sales stakeholders and Partners, and driving programs and events to support regional priorities. This role requires both strategic thinking to adapt global strategies for local markets and hands-on execution to deliver measurable results.
Responsibilities:
- Drive plan and execution of comprehensive Marketing strategy that reflects both global priorities and regional business needs.
- Evaluate global campaigns for regional market fit and make strategic decisions on localization, adaptation, or development of region-specific alternatives.
- Build strategic relationships with Sales representatives, working closely with sales leaders to identify opportunities and define key target accounts.
- Serve as marketing advisor to regional sales teams on campaign strategy, lead qualification, and account prioritization to optimize conversion rates.
- Ensure regional sales team compliance with lead follow-up processes and proper conversion steps for marketing-generated meetings and opportunities.
- Understand and know the health of your region’s universe, and work with Marketing Operations to keep data up to date.
- Understand regional customer behaviours, pain points, and competitive dynamics that inform campaign adaptation and modify ICPs by your region.
- Plan and implement ongoing webinars that drive engagement with end customers.
- Plan and execute in-person live field events that align to demand generation-based approach.
- Provide on-site management as needed.
- Develop region-specific marketing activities/content when global campaigns don't address local market needs or cultural business practices.
- Collaborate cross-functionally with broader Demand Generation and Digital team, BDRs, Product/ Solutions Marketing, Sales, to drive pipeline via ABM strategies.
- Manage and optimize your region’s field budgets, including budgeting, allocation, and tracking expenses to ensure maximum ROI on investments and alignment with business objectives.
Requirements:
- 5+ years Regional Marketing/ Field Marketing experience with demonstrated ability to balance strategic planning and hands-on execution.
- Direct experience working in B2B SaaS or technology space.
- Experience working directly with Sales and Field teams as a strategic partner and advisor.
- Prior experience in Communications industry preferred.
- Experience adapting global marketing strategies for local/regional markets.
- Experience with Salesforce, Marketo and other Marketing tools (including 6Sense, Asana, Tableau).
- Exceptional project management skills.
- Strong project/ program management, attention to detail, time management, prioritization and organizational skills.
- Proven ability to think strategically, but with strong attention to detail in execution.
- Knowledge of lead flow and progression.
- Ability to work collaboratively across several Marketing functions.
- Strong analytical skills to assess market conditions and campaign effectiveness for strategic decision-making.
- Bachelor’s degree preferred; or high school diploma + relevant experience.
- Willingness to travel 30% of the time.
- Hybrid working model, based in London. Exact time in office agreed with Sales Leadership locally.
Mitel is committed to achieving workforce diversity and creating an inclusive working environment. Diversity makes sense for us, for our customers and for our future. We value different perspectives, skills and experiences, and welcome applications from all sections of the community.
Regional Marketing Specialist in London employer: Mitel
Contact Detail:
Mitel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially in regional marketing.
✨Tip Number 3
Showcase your results-driven mindset! Be ready to discuss specific examples of how you've driven sales or improved marketing strategies in past roles.
✨Tip Number 4
Don't forget to apply through our website! It streamlines the process and ensures your application gets the attention it deserves. Plus, set up job alerts to stay in the loop!
We think you need these skills to ace Regional Marketing Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Regional Marketing Specialist role. Highlight your relevant experience in B2B SaaS and how you've successfully executed marketing strategies that align with both global and regional needs.
Showcase Your Skills: Don’t forget to emphasise your project management skills and your ability to collaborate with sales teams. We want to see how you’ve driven measurable results in past roles, so include specific examples that demonstrate your impact.
Be Authentic: Let your personality shine through in your application. We’re looking for a team player who can build relationships and drive programs, so share your unique attributes and experiences that make you a great fit for our culture.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, you can set up job alerts for future openings!
How to prepare for a job interview at Mitel
✨Know Your Regional Market
Before the interview, dive deep into the specific market dynamics of the UK and Ireland. Understand customer behaviours, pain points, and competitive landscapes. This knowledge will help you demonstrate your ability to adapt global strategies to local needs.
✨Showcase Your Collaboration Skills
Since this role requires cross-functional collaboration, be ready to share examples of how you've successfully worked with sales teams or other departments in the past. Highlight your experience as a strategic partner and advisor to show that you can build strong relationships.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking abilities. Be prepared to discuss how you would evaluate global campaigns for regional fit and make decisions on localisation. Use specific examples from your previous roles to illustrate your thought process.
✨Demonstrate Your Project Management Prowess
With project management being crucial for this role, come equipped with examples of successful marketing projects you've managed. Discuss your attention to detail, time management, and how you ensured maximum ROI on your marketing activities.