At a Glance
- Tasks: Create and execute regional marketing plans to drive business growth.
- Company: Join Mitel, a leader in connecting businesses and enhancing customer experiences.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make a real impact by adapting global strategies to local markets.
- Qualifications: 5+ years in regional marketing, preferably in B2B SaaS or tech.
The predicted salary is between 45000 - 55000 £ per year.
At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience.
The successful candidate will develop and execute regional marketing plans that contribute to company growth through driving pipeline and accelerating sales opportunities across the United Kingdom & Ireland. The ideal candidate must be results‑driven, cross‑functional collaboration, build relationships and alignment with key Sales stakeholders and Partners, and drive programs and events to support regional priorities. This role requires both strategic thinking to adapt global strategies for local markets and hands‑on execution to deliver measurable results.
Responsibilities:
- Drive plan and execution of comprehensive marketing strategy that reflects both global priorities and regional business needs.
- Evaluate global campaigns for regional market fit and make strategic decisions on localization, adaptation, or development of region‑specific alternatives.
- Build strategic relationships with Sales representatives, working closely with sales leaders to identify opportunities, define key target accounts.
- Serve as marketing advisor to regional sales teams on campaign strategy, lead qualification, and account prioritization to optimize conversion rates.
- Ensure regional sales team compliance with lead follow‑up processes and proper conversion steps for marketing‑generated meetings and opportunities.
- Understand and keep up‑to‑date the health of your region’s universe, working with Marketing Operations to keep data current.
- Understand regional customer behaviours, pain points, and competitive dynamics that inform campaign adaptation and modify ICPs for your region.
- Plan and implement ongoing webinars that drive engagement with end customers.
- Plan and execute in‑person live field events that align to a demand generation‑based approach. Provide on‑site management as needed.
- Develop region‑specific marketing activities/content when global campaigns don't address local market needs or cultural business practices.
- Collaborate cross‑functionally with broader Demand Generation and Digital teams, BDRs, Product/ Solutions Marketing, Sales, to drive pipeline via ABM strategies.
- Manage and optimise your region’s field budgets, including budgeting, allocation, and tracking expenses to ensure maximum ROI on investments and alignment with business objectives.
Requirements:
- 5+ years Regional Marketing / Field Marketing experience with demonstrated ability to balance strategic planning and hands‑on execution.
- Direct experience working in B2B SaaS or technology space.
- Experience working directly with Sales and Field teams as a strategic partner and advisor.
- Prior experience in Communications industry preferred.
- Experience adapting global marketing strategies for local/regional markets.
- Experience with Salesforce, Marketo and other marketing tools (including 6Sense, Asana, Tableau).
- Exceptional project management skills and strong project/program management, attention to detail, time management, prioritisation and organisational skills.
- Proven ability to think strategically, but with strong attention to detail in execution.
- Knowledge of lead flow and progression.
- Ability to work collaboratively across several marketing functions.
- Strong analytical skills to assess market conditions and campaign effectiveness for strategic decision‑making.
- Bachelor’s degree preferred; or high school diploma plus relevant experience.
- Willingness to travel 30% of the time.
- Hybrid working model, based in London. Exact time in office agreed with Sales Leadership locally.
Equal Opportunity Employer: Mitel is committed to achieving workforce diversity and creating an inclusive working environment. We value different perspectives, skills and experiences, and welcome applications from all sections of the community.
Regional Marketing Specialist employer: Mitel Networks
At Mitel, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Regional Marketing Specialist based in London, you will benefit from a hybrid working model, allowing for flexibility while collaborating with a globally integrated team. With a strong focus on employee growth and development, we offer unique opportunities to drive impactful marketing strategies that contribute to both personal and company success.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially in regional marketing.
✨Tip Number 3
Showcase your results! Be ready to discuss specific examples of how you've driven sales or improved marketing strategies in previous roles. Numbers speak volumes!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, set up job alerts to stay updated on new opportunities.
We think you need these skills to ace Regional Marketing Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Regional Marketing Specialist role. Highlight your relevant experience in B2B SaaS and how you've successfully executed marketing strategies that align with both global and regional needs.
Showcase Your Skills:Don’t forget to emphasise your project management skills and any experience you have with tools like Salesforce and Marketo. We want to see how you can bring measurable results to our team!
Be Authentic:Let your personality shine through in your application. We’re looking for a team player who can build relationships and collaborate effectively, so don’t hesitate to share your unique attributes and experiences.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our website. It’s super easy and ensures we get all the right info to consider you for this exciting opportunity!
How to prepare for a job interview at Mitel Networks
✨Know Your Regional Market
Before the interview, dive deep into the specific market dynamics of the UK and Ireland. Understand customer behaviours, pain points, and competitive landscapes. This knowledge will help you demonstrate your ability to adapt global strategies to local needs.
✨Showcase Your Collaboration Skills
Since this role requires cross-functional collaboration, be ready to share examples of how you've successfully worked with sales teams or other departments in the past. Highlight your experience as a strategic partner and advisor to show that you can build strong relationships.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking abilities. Be prepared to discuss how you would evaluate global campaigns for regional fit and make decisions on localisation. Use specific examples from your past experiences to illustrate your thought process.
✨Demonstrate Your Project Management Prowess
With the need for exceptional project management skills, come armed with examples of successful marketing projects you've managed. Discuss how you tracked budgets, allocated resources, and ensured maximum ROI, showcasing your attention to detail and organisational skills.
