Brand Sales Manager in London

All Bar One is a well‑established UK bar brand within the Mitchells & Butlers portfolio, known for its stylish, contemporary spaces designed for sociable drinking and casual dining. Predominantly located in city centres, business districts, and affluent town locations, with a strong focus on cocktails, wine, premium spirits, and sharer dishes, All Bar One is particularly well‑positioned for after‑work gatherings, brunches, celebrations, and corporate events. The brand combines a modern, inclusive feel with a clear emphasis on group bookings, private hire, and social experiences.

As a Brand Sales Manager aligned to All Bar One, London you will be responsible for driving revenue growth through proactive new business development, strategic partnerships, and the creation of compelling brand‑led events and experiences. Acting as a commercial ambassador for All Bar One, the role focuses on increasing group bookings, corporate hire, and large‑scale events while building long‑term relationships with corporate clients, agents, and third‑party partners. Working closely with our Operations, Marketing, and senior stakeholders, the Brand Sales Manager develops and delivers targeted sales plans aligned to clear KPIs and revenue targets. This role reports into the Divisional Sales Manager for three of our city brands, alongside the Operations Director for All Bar One. It combines hands‑on sales execution with strategic thinking, strong client management, and data‑driven decision‑making to maximise venue performance, enhance brand presence, and deliver sustainable commercial growth across the portfolio.

What you will be doing?

• Owning and planning revenue performance by meeting agreed booking targets, managing KPIs, and building quarterly sales plans in partnership with Brand and Marketing to drive sustainable growth.
• Generating and qualifying new business through proactive lead generation, targeted outreach collateral, and networking with agents, corporate partners, and third parties.
• Converting opportunities into profitable bookings by negotiating effectively, maximising venue and event sales, and securing high‑value group and corporate business.
• Delivering an excellent customer experience by engaging clients warmly, ensuring accurate communication, driving retention through proactive follow‑up, and escalating feedback or complaints to maintain service standards.
• Ensuring smooth operational delivery and collaboration by supporting key sales occasions, setting clear ways of working for large‑scale bookings, attending regular 1:1s and team meetings, and responding to Support function requirements.
• Maintaining commercial and brand excellence through accurate revenue tracking, robust reporting, and maintaining strong product and brand knowledge to support ongoing sales success.

What skills, experience & behaviours do you need?

• Proven commercial sales experience, with a strong track record in face‑to‑face and/or telesales, including corporate clients, third‑party agents, and resellers.
• Demonstrable expertise in proactive lead generation and outreach, using targeted campaigns, relationship building, and networking to drive new business opportunities.
• Strong commercial acumen, with the ability to understand, manage, and deliver against KPIs, supported by disciplined personal tracking, reporting, and performance management.
• Hospitality sales experience, ideally within bars, late‑night venues, or experience‑led brands, with a clear understanding of group bookings, events, and venue hire dynamics.
• Strong understanding of the London market, with insight into corporate demand, group bookings, and event‑led opportunities across central London locations, enabling effective commercial targeting and relationship building.
• Based within commutable distance of Central London, allowing for regular presence across our London sites, close collaboration with venue operations teams, and hands‑on support for key events and sales activity.

This is a full‑time role requiring a flexible approach to meet the needs of the business and deliver agreed targets. The role operates on a five‑day working week, typically Monday to Friday, though occasional weekend work may be required. Any Saturday or Sunday working will be planned and is usually linked to key events or full‑venue hires to ensure seamless event coordination and an excellent client experience. While this role functions at a Brand Sales Manager level and engages externally with corporate clients and partners, it is contractually aligned to our retail management structure and payroll‑linked to an All Bar One venue. This enables strong integration between sales, brand, and operational delivery.

This is an excellent opportunity to take on a high‑impact commercial role within a well‑established, premium UK brand that continues to grow its presence in the London market. As Brand Sales Manager for All Bar One, you’ll operate at the heart of a dynamic, event‑led business, owning meaningful revenue targets while shaping brand‑led experiences that drive group bookings, corporate hire, and long‑term client partnerships. With close collaboration across Operations, Marketing, and senior leadership, the role offers real autonomy, visibility, and influence—combining hands‑on sales activity with strategic planning to deliver tangible results.

What makes Mitchells & Butlers a great place to work?

At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences. Join us and be a part of a great team.