Are you an ambitious brand marketer with a passion for food, drink and great guest experiences? Join All Bar One as our permanent Marketing Manager and help shape the brand, grow consumer demand and drive sales across our bars.
Part of Mitchells & Butlers’ City division, All Bar One is a premium bar brand built on warmth, effortless style and sociability. For over 30 years, our welcoming spaces in landmark locations across the UK have brought people together over beer, coffee, cocktails, wine and quality food.
You’ll report to the Head of Brand Marketing for our City division, work with the wider City Marketing team and lead an Assistant Marketing Manager. This mobile role offers flexibility to work from home, the office or our bars, with travel to London on average once a week. Travel requirements may vary according to business needs.
You'll be well rewarded
- Mobile working: flexibility to work from home, the office or one of our bars.
- Company car or car allowance.
- Annual bonus scheme and private medical plan.
- 33% discount across our brands, plus a 20% friends and family discount for five people you nominate.
- Pension, 26 days’ paid holiday, high-street shopping discounts and free shares.
- Free employee helpline to support you with whatever life brings.
The opportunity
- Develop and deliver annual marketing plans that support the brand’s short- and medium-term strategy, sales growth and market share.
- Create campaigns that strengthen brand positioning, engage target guests and drive visits and sales. Evaluate results to improve future activity.
- Use guest insight and market understanding to evolve the brand proposition and identify opportunities for growth.
- Drive the development and launch of food and drink menus, working with relevant teams to deliver them effectively across our bars.
- Work with suppliers and third-party partners to create compelling reasons to visit and activations that build awareness and maximise sales.
- Partner with the sales team to grow large-party bookings and celebrations.
- Develop marketing plans for new openings and refurbished sites, and support operational teams with local marketing and PR.
- Manage the brand marketing budget, monitor spend and assess the effectiveness of marketing activity.
- Lead, manage and coach an Assistant Marketing Manager.
What We’d Like To See From You
- Strong brand marketing experience, with a track record of delivering campaigns that engage consumers and achieve commercial results.
- Experience of managing multiple projects at pace, with close attention to detail.
- The ability to use consumer insight and campaign performance to guide marketing decisions.
- Experience of managing marketing budgets and influencing internal stakeholders and external partners.
- Experience of leading and developing others.
- A strategic, commercial and creative approach, with the initiative to turn ideas into action.
- A passion for food, drink and great guest experiences.
- Experience of hospitality brand marketing and launching food and drink menus would be an advantage.
What makes Mitchells & Butlers a great place to work
At M&B, we value the unique perspectives each person brings. Our culture of inclusion, respect and allyship helps people feel they belong and supports the teamwork behind great guest experiences.
Closing Date: Friday 16th October 2026 11:59pm
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Marketing Manager All Bar One in Birmingham employer: Mitchells & Butlers PLC
At King Henry, we pride ourselves on being an exceptional employer, offering a vibrant work culture where teamwork and creativity thrive. With flexible shifts, generous discounts, and opportunities for professional growth through paid qualifications, we ensure our chefs feel valued and supported. Join us to not only master your culinary skills but also enjoy a rewarding career with numerous benefits, including a pension, paid holidays, and team socials that make every day enjoyable.
