Strategic Sales Director - UK / USA in London

MISTRAS Group is a leading global provider of asset protection solutions, helping organisations maximise the safety, reliability and performance of their critical assets. Through a combination of inspection, engineering, testing, monitoring and data-driven solutions, MISTRAS supports customers across industries including energy, oil and gas, power generation, infrastructure, aerospace and manufacturing. With a strong focus on innovation, safety and operational excellence, MISTRAS helps clients reduce risk, ensure compliance and extend the life of their assets.

Working closely with the Vice President/Managing Director UK, the UK/USA Strategic Sales Director will develop and implement the UK and US sales strategy, including clear goals, financial targets and resource plans. The role is responsible for ensuring the sales team is focused, appropriately resourced and aligned to deliver the agreed sales performance. The role will establish and manage a structured sales process and supporting systems to drive consistency, efficiency and effective management information. Through proactive leadership of the sales team and direct ownership of key new business opportunities, the postholder will be accountable for delivering, and where possible exceeding, agreed sales targets.

• Sales Leadership & Strategy: Formulate and propose to the Vice President for discussion and approval a UK and US sales strategy, operating plans, sales targets and budgets to achieve the objectives and ambitions of the organisation directed towards the growth and profitable operation of the organisation. Successfully communicate the sales strategy to the wider management team and employees in both UK and US. Be accountable for the overall company sales performance and in consultation with the VP/MD take remedial action on the sales activities, objectives or strategy where necessary. Creation and implementation of the company's sales process in the UK and US which includes the use of systems to monitor and report sales performance against plans and budgets. Ensure that the business complies with all applicable legal and regulatory requirements and, wherever possible, best practice. Prepare information for, present and implement actions identified at operational senior management meetings.
• Business Development & External Representation: Proactively network and build relationships with external groups within key growth markets. Represent the organisation at key trade shows, meet the buyer events and conferences. Represent the organisation to clients, professional bodies, suppliers and general public in line with the company's ethos, culture and values.
• Leadership & People Management: Manage and lead direct reports in the UK and US including where appropriate: resource planning and recruitment; ensure that their performance effectively delivers the relevant company's services to its clients profitably; agree targets and objectives and regularly monitor their performance against these; regular communication through informal and formal channels such as team and one to one meetings; lead and promote business improvement, change and strategic projects; coach, mentor and train. Champion a culture of safety, quality, integrity, collaboration, innovation and customer focus.

About you:

Skills, Experience and Knowledge: Significant senior sales leadership experience within a technical, engineering, industrial services, asset integrity, inspection, testing, maintenance, energy, infrastructure or related B2B environment. Proven track record of developing and delivering sales strategies that drive profitable growth across complex services and solution-led sales. Experience of selling high-value, technical, mission-critical or safety critical services to customers in sectors such as energy, utilities, oil and gas, manufacturing, infrastructure, aerospace, transport or public sector environments. Demonstrable success in leading, coaching and developing sales teams across multiple geographies, including setting targets, managing performance and building a high-performance sales culture. Strong commercial experience, including pricing, margin management, contract negotiation, forecasting, pipeline management and budget accountability. Experience of developing and managing key accounts, major bids, tenders and long-term customer relationships at senior decision-maker level. Experience of implementing or improving structured sales processes, CRM usage, sales reporting, pipeline discipline and performance management systems. Ability to translate technical service offerings into clear customer value propositions linked to risk reduction, compliance, asset life extension, operational efficiency and cost control. Passion for providing service excellence, drive to achieve results and a mindset that puts the 'customer' at the centre of everything they do. IT skills - Microsoft Office Outlook, Word, Excel. Hubspot or compatible CRM.

Why Join Us? This is an exciting opportunity to shape and deliver the sales strategy of a growing organisation operating across the UK and US. You will have significant influence on commercial performance, lead a talented sales team, and play a key role in driving sustainable growth while building strong relationships across a range of technical and industrial sectors.

How to Apply? Please click the APPLY button to submit your CV and Covering Letter for this role.