At a Glance
- Tasks: Lead demand generation strategies and execute multi-channel campaigns to drive revenue growth.
- Company: Join Mistral AI, a cutting-edge company revolutionising the AI landscape.
- Benefits: Competitive salary, equity, health insurance, and generous allowances.
- Other info: Opportunity for career growth in a dynamic startup culture.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of AI.
- Qualifications: Experience in B2B SaaS demand generation and marketing stack expertise required.
The predicted salary is between 60000 - 80000 € per year.
About Mistral AI
Mistral AI is a cutting-edge AI company at the forefront of the generative AI revolution. Backed by top-tier investors, we build next-generation AI models and products that empower enterprises worldwide. Our mission is to make advanced AI accessible, and we’re scaling fast.
About the Role
As a Demand Generation Lead, you will own, build, and scale Mistral AI’s demand generation function. This is a high-impact role where you’ll define the strategy and implement a data-driven, multi-channel demand engine that delivers predictable revenue growth. You’ll collaborate closely with Sales, Product Marketing, and Growth teams to drive pipeline and shape how enterprises adopt AI at scale.
What You’ll Do
- Develop and implement demand generation strategies aligned with business objectives and revenue targets
- Plan, execute, and optimize multi-channel campaigns (email, webinars, content syndication, social media, paid media, and events)
- Drive top-of-funnel lead generation and implement nurturing programs to move prospects through the sales funnel
- Build and organize lead flow through website optimization (CTAs, landing pages, conversion paths)
- Manage campaign budgets and allocate resources effectively to maximize ROI
- Analyze campaign performance and use data-driven insights to optimize efforts
- Collaborate with Product Marketing to develop compelling content, offers, and messaging
- Coordinate with third-party agencies to execute content, events, and syndication programs
- Ensure consistent branding and positioning across all demand generation initiatives
- Own the demand gen tech stack: MarkOps platforms, ABM tools and marketing analytics tools
- Stay current with the latest demand generation technologies and trends
What We’re Looking For
- Enterprise B2B SaaS Demand Gen Experience: Proven track record in demand generation for enterprise software, including ABM campaigns, email marketing, social media (including influencer marketing and growth hacking), SEO, and PPC
- Marketing Stack Expertise: Hands-on experience setting up and managing MarkOps platforms, ABM tools, marketing analytics
- Startup DNA: Experience operating in high-growth environments, building new systems, and implementing new tools from scratch
What We Offer
France 🇫🇷 💰 Competitive salary and equity🥕 Daily lunch vouchers (Swile, 60% covered)🥎 Discounted gym access via Wellpass🚴 Mobility contribution via Betterway🧑 ⚕️ Full health insurance for you and your family🍼 Generous parental leave policy🌎 Visa sponsorship
UK 🇬🇧 💰 Competitive salary and equity🚑 Health insurance🚴 £90/month transport allowance or parking reimbursement🥎 £90/month gym allowance🥕 £200 monthly food allowance👴🏻 Pension plan (5% employee / 3% employer)🍼 Generous parental leave policy🌎 Visa sponsorship
Demand Generation Lead in London employer: Mistral AI
Mistral AI is an exceptional employer, offering a dynamic work environment at the forefront of the generative AI revolution. With competitive salaries, generous benefits including health insurance and monthly allowances for transport and food, employees are empowered to thrive both personally and professionally. The company's commitment to employee growth, coupled with its innovative culture and focus on collaboration, makes it an ideal place for those looking to make a meaningful impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Lead in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
Don’t just talk about your experience; demonstrate it! Create a portfolio or case studies showcasing your demand generation successes. This will make you stand out when chatting with potential employers.
✨Leverage Social Media
Use platforms like LinkedIn to share insights and engage with content related to demand generation. This not only showcases your expertise but also helps you connect with like-minded professionals and recruiters.
✨Apply Directly Through Our Website
When you find a role that excites you, apply directly through our website! It shows initiative and gives us a better chance to see your application right away.
We think you need these skills to ace Demand Generation Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Demand Generation Lead role. Highlight your experience in B2B SaaS demand generation and any relevant campaigns you've run. We want to see how your skills align with our mission at Mistral AI!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about AI and how you can contribute to our growth. Be sure to mention specific strategies you've implemented in the past that could benefit us.
Showcase Your Data Skills:Since this role is all about data-driven decisions, make sure to highlight your analytical skills. Share examples of how you've used data to optimise campaigns and drive revenue growth. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Mistral AI!
How to prepare for a job interview at Mistral AI
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in demand generation strategies, especially for enterprise B2B SaaS. Brush up on your knowledge of ABM campaigns, email marketing, and social media tactics. Being able to discuss specific examples from your past experience will show that you’re not just familiar with the concepts but have successfully implemented them.
✨Showcase Your Analytical Skills
Since this role involves analysing campaign performance, be prepared to discuss how you've used data-driven insights to optimise marketing efforts in the past. Bring examples of metrics you've tracked and how they influenced your strategies. This will demonstrate your ability to make informed decisions that drive results.
✨Familiarise Yourself with the Tech Stack
Get to grips with the marketing operations platforms and tools mentioned in the job description. If you’ve worked with MarkOps platforms or ABM tools before, be ready to share your experiences. If not, do a bit of research to understand how these tools work and how they can enhance demand generation efforts.
✨Prepare for Collaborative Discussions
This role requires close collaboration with various teams, so think about how you’ve successfully worked with sales, product marketing, or growth teams in the past. Be ready to discuss your approach to teamwork and how you ensure consistent branding and messaging across different channels.
