At a Glance
- Tasks: Lead demand generation strategies and optimise multi-channel campaigns for revenue growth.
- Company: Join Mistral AI, a cutting-edge company revolutionising generative AI.
- Benefits: Competitive salary, equity, health insurance, and generous parental leave.
- Other info: Dynamic startup environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the AI space while driving innovative marketing strategies.
- Qualifications: Proven B2B SaaS demand gen experience and expertise in marketing tools.
The predicted salary is between 60000 - 80000 £ per year.
About Mistral AI
Mistral AI is a cutting-edge AI company at the forefront of the generative AI revolution. Backed by top-tier investors, we build next-generation AI models and products that empower enterprises worldwide. Our mission is to make advanced AI accessible, and we’re scaling fast.
About the Role
As a Demand Generation Lead, you will own, build, and scale Mistral AI’s demand generation function. This is a high-impact role where you’ll define the strategy and implement a data-driven, multi-channel demand engine that delivers predictable revenue growth. You’ll collaborate closely with Sales, Product Marketing, and Growth teams to drive pipeline and shape how enterprises adopt AI at scale.
What You’ll Do
- Develop and implement demand generation strategies aligned with business objectives and revenue targets
- Plan, execute, and optimize multi-channel campaigns (email, webinars, content syndication, social media, paid media, and events)
- Drive top-of-funnel lead generation and implement nurturing programs to move prospects through the sales funnel
- Build and organize lead flow through website optimization (CTAs, landing pages, conversion paths)
- Manage campaign budgets and allocate resources effectively to maximize ROI
- Analyze campaign performance and use data-driven insights to optimize efforts
- Collaborate with Product Marketing to develop compelling content, offers, and messaging
- Coordinate with third-party agencies to execute content, events, and syndication programs
- Ensure consistent branding and positioning across all demand generation initiatives
- Own the demand gen tech stack: MarkOps platforms, ABM tools and marketing analytics tools
- Stay current with the latest demand generation technologies and trends
What We’re Looking For
- Enterprise B2B SaaS Demand Gen Experience: Proven track record in demand generation for enterprise software, including ABM campaigns, email marketing, social media (including influencer marketing and growth hacking), SEO, and PPC
- Marketing Stack Expertise: Hands-on experience setting up and managing MarkOps platforms, ABM tools, marketing analytics
- Startup DNA: Experience operating in high-growth environments, building new systems, and implementing new tools from scratch
What We Offer
France
- Competitive salary and equity
- Daily lunch vouchers (Swile, 60% covered)
- Discounted gym access via Wellpass
- Mobility contribution via Betterway
- Full health insurance for you and your family
- Generous parental leave policy
- Visa sponsorship
UK
- Competitive salary and equity
- Health insurance
- £90/month transport allowance or parking reimbursement
- £90/month gym allowance
- £200 monthly food allowance
- Pension plan (5% employee / 3% employer)
- Generous parental leave policy
- Visa sponsorship
Demand Generation Lead employer: Mistral AI
Mistral AI is an exceptional employer, offering a dynamic work environment at the forefront of the generative AI revolution. With competitive salaries, comprehensive health benefits, and generous parental leave policies, we prioritise employee well-being and growth. Our collaborative culture fosters innovation and provides ample opportunities for professional development, making it an ideal place for those looking to make a meaningful impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. The more connections you make, the better your chances of landing that Demand Generation Lead role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Mistral AI, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Utilise our website for job applications! We’ve got all the latest roles listed, and applying through us gives you a better chance of being noticed. Plus, it’s super easy to navigate!
We think you need these skills to ace Demand Generation Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Demand Generation Lead role. Highlight your experience in B2B SaaS demand generation and any relevant campaigns you've run. We want to see how your skills align with our mission at Mistral AI!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about AI and how you can contribute to our growth. Be sure to mention specific strategies you've implemented in the past that could benefit us.
Showcase Your Data-Driven Mindset:Since this role is all about data-driven strategies, make sure to include examples of how you've used analytics to optimise campaigns. We love numbers, so don’t shy away from sharing your successes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Mistral AI
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in demand generation strategies, especially for enterprise B2B SaaS. Brush up on your knowledge of ABM campaigns, email marketing, and social media tactics. Being able to discuss specific examples from your past experience will show that you can hit the ground running.
✨Showcase Your Analytical Skills
Since this role involves a lot of data-driven decision-making, be prepared to talk about how you've used analytics to optimise campaigns in the past. Bring examples of how you’ve analysed performance metrics and adjusted strategies accordingly. This will demonstrate your ability to drive results.
✨Familiarise Yourself with Their Tech Stack
Research Mistral AI’s demand gen tech stack and be ready to discuss your experience with similar tools. Whether it’s MarkOps platforms or ABM tools, showing that you can manage and leverage these technologies will set you apart from other candidates.
✨Collaborate and Communicate
This role requires close collaboration with various teams, so highlight your teamwork skills. Prepare to share examples of how you’ve successfully worked with sales, product marketing, or growth teams in the past. Emphasising your ability to communicate effectively will show you’re a great fit for their culture.
