At a Glance
- Tasks: Lead exciting email and SMS campaigns to engage our community and boost customer loyalty.
- Company: Join Missoma, a globally recognised jewellery brand with a passion for sustainability.
- Benefits: Enjoy generous discounts, hybrid working, healthcare support, and fun team events.
- Other info: Be part of a dynamic team that values your voice and ideas.
- Why this job: Make a real impact in a creative, collaborative environment focused on innovation.
- Qualifications: 2+ years in CRM or email marketing, with a knack for data-driven strategies.
The predicted salary is between 43731 - 53449 £ per year.
At Missoma, we believe jewellery is more than just an accessory, it’s the finishing touch that makes an outfit feel effortlessly put together. Founded in 2007 by Marisa Hordern, we’ve grown into a globally recognised brand known for our demi-fine and solid gold pieces, all designed in-house at our London studio and crafted with care.
We’re looking for a commercially minded, data driven CRM specialist who can turn customer insight into standout email and SMS campaigns that keep our community engaged and coming back for more. If you thrive on testing, optimising and building meaningful, personalised customer journeys, we’d love to hear from you.
Why you’ll love working with us
- Authentic… we value honesty, open feedback and conscious sustainability. You’ll be part of a team that genuinely cares about people and the planet.
- Collaborative… every voice matters. We foster inclusivity, creativity and fun, working together to innovate and grow.
- Entrepreneurial… we think big and act boldly. You’ll be encouraged to bring ideas, take initiative and make a real impact.
Your role as senior CRM executive
You’ll own the execution of email and SMS marketing at Missoma, focusing on customer retention, engagement and lifetime value. This is a commercially minded, data driven role where you’ll drive performance across BAU and automated campaigns, build on a test and learn approach, and collaborate across teams to deliver personalised, insight led communications.
What you’ll be doing
- Own end to end delivery of BAU and automated email and SMS campaigns, direct mail and other lead conversion and retention activity, ensuring everything goes live on time and to an impeccable standard, driving increased revenue per customer.
- Manage the CRM campaign calendar, keeping deadlines on track and priorities visible across the business.
- Partner with Graphics, Merchandising and Ecommerce teams to align on campaign creative, messaging and product priorities.
- Collaborate with the Digital and Brand teams to build and optimise automated email journeys, including welcome, nurture and reactivation flows.
- Identify and implement new retention opportunities across additional channels.
- Use customer data and segmentation models to build targeted, personalised campaigns that improve engagement and conversion.
- Support customer segmentation using in platform AI tools and first party data.
- Run A/B tests across subject lines, creative and CTAs to continuously improve performance.
- Monitor and report on CRM campaign performance, delivering actionable insights to shape future activity.
- Work with the Digital Analyst to generate behavioural insights and help refine Missoma’s wider CRM strategy.
What you’ll bring
- Two or more years’ experience in a CRM or email marketing role, ideally within ecommerce or direct to consumer.
- In depth, hands on experience with email service providers (ESPs) and marketing automation tools, including building, testing and optimising campaigns and automation workflows.
- A proven track record of executing campaigns that drive revenue and retention, with experience in customer segmentation, personalisation and in platform AI models.
- Solid understanding of CRM KPIs and confidence with performance reporting in Excel or similar.
- Experience collaborating with creative and merchandising teams on campaign delivery.
- Experience working for an own brand product retailer, with familiarity with founder led business dynamics a plus.
- A commercially focused, analytical and results driven mindset, with a curious and proactive approach to a fast paced environment.
- Strong, persuasive communication and collaboration skills, with superb attention to detail.
- A genuine passion for CRM trends, customer experience and data driven marketing.
What you’ll get
- Generous staff discount across our products and experiences.
- Hybrid working model with flexible hours at our West London HQ.
- Healthcare cash plan to support everyday wellbeing.
- Enhanced parental leave after two years of service.
- Annual paid volunteer day to give back to causes you care about.
- Monthly team socials and events.
- Access to cycle and tech schemes with easy monthly payments.
Senior CRM Executive in London employer: MISSOMA
At MISSOMA, we pride ourselves on fostering a vibrant and inclusive work culture that values creativity and collaboration. As a Customer Care Advocate, you'll enjoy flexible working hours and the opportunity to grow within a dynamic team, all while being part of a renowned London-based brand that prioritises employee well-being and offers generous staff discounts. Join us to make a meaningful impact in delivering exceptional customer service in the world of demi-fine jewellery.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MISSOMA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MISSOMA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MISSOMA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MISSOMA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MISSOMA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MISSOMA:Show us that you’ve done your homework! In your application, briefly mention what you admire about MISSOMA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MISSOMA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MISSOMA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MISSOMA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
