At a Glance
- Tasks: Drive online growth through customer acquisition, website optimisation, and creative experimentation.
- Company: Join a fast-paced startup focused on natural performance products backed by elite athletes.
- Benefits: Competitive salary, performance bonuses, equity options, and free gym membership.
- Other info: Work closely with founders and elite athletes in a dynamic, ambitious team environment.
- Why this job: Be part of a mission to redefine daily rituals for peak performance and make a real impact.
- Qualifications: 3-5 years in growth marketing, strong hands-on experience with Meta Ads, and a passion for health.
The predicted salary is between 60000 - 80000 £ per year.
Mission is building the next generation of daily rituals for natural performance. We create matchas (and soon caffeine controlled coffees with added functional ingredients e.g. creatine) for those wanting to achieve more every single day. Always natural, science led and great tasting. Our products are already used by 12 Premier League teams, six Formula One teams and hundreds of GB athletes. This year, we have exciting product collaborations launching with Pierre Gasly and Holger Rune. With the long term aim of becoming the world’s leading natural performance brand, our next chapter is focused online. We’re building a high-growth D2C business with a clear ambition: reach £10m of UK revenue in the next 24 months. We’re a small, ambitious team based in Vauxhall. We move fast, test quickly, stay close to the customer, and care deeply about building something genuinely differentiated.
About the Role
This is the crucial role at the heart of Mission’s next stage of growth. You’ll help scale online revenue across paid acquisition, website conversion, CRM, Amazon and growth experimentation. You’ll work closely with the Founder, Creative Strategist, designers and consultants to turn insight, creative and data into profitable growth. This is not a “sit behind a dashboard” role. We’re looking for someone energetic, commercially sharp and hands‑on - someone who spots opportunities, launches tests quickly, learns fast, and keeps pushing the business forward.
- Lead customer acquisition
- Managing and optimising Meta campaigns
- Managing Google Ads, including Search and Shopping
- Working with a best‑in‑class creative strategist to develop, test and scale winning creative
- Improving CAC, ROAS, payback and contribution margin
- Turning customer insight into better hooks, ads, landing pages and offers
- Building a repeatable creative testing process
- Reporting clearly on what’s working, what isn’t, and what we do next
- Own website conversion and experimentation
- Running A/B tests across offers, landing pages, bundles and messaging
- Improving product pages, subscription flows and checkout conversion
- Testing different propositions and customer psychology angles
- Launching fast landing page tests for new product ideas
- Improving site experience yourself with Claude code, and external developers occasionally if needed
- Managing Amazon account (c.10% of revenue)
- Grow CRM revenue
- Managing email and SMS campaigns
- Improving lifecycle flows
- Increasing repeat purchase, subscription conversion and retention
- Segmenting customers based on behaviour and needs
- Developing campaigns around launches, collaborations, education and offers
- Build the growth operating system
- Weekly growth reporting
- Test roadmaps
- Clear growth priorities
- Fast feedback loops between creative, product, website and customer insight
Requirements
We’re looking for someone who has already operated in a fast‑moving consumer startup and is ready for more responsibility. You’ll probably be a Growth Manager or existing Growth Lead / Head of Growth looking for a bigger opportunity, more ownership and a clearer path to building something meaningful. Ideally, you’ll have:
- 3-5 years’ experience in growth, performance marketing / D2C ecommerce
- Experience in a consumer startup, ideally in health & wellness, fitness, performance, food, drink or supplements
- Strong hands‑on experience managing Meta Ads
- Highly comfortable in using AI tools for most if not all of roles & responsibilities
- Working knowledge of Google Ads, Shopify, Claude, Amazon and CRM platforms
- Good understanding of CAC, ROAS, LTV, contribution margin and payback
- Experience running website tests, landing page tests and offer experiments
- Strong commercial instincts
- A bias for action - you get things done
- A good eye for creative, messaging and consumer psychology
- Genuine interest in health, wellness, fitness or performance
- Ambitious, positive, curious, scrappy and resilient
- Very excited by ownership.
Benefits
- Highly competitive salary
- Performance bonus linked to growth targets
- Meaningful equity/options opportunity (at least 100% of salary)
- Free monthly gym membership
- Free Mission products
- 3 days per week in our social office in Vauxhall
- Opportunity to work directly with founder, elite athletes and world‑class consumer investors
- High ownership from day one
- Clear progression opportunity as the company scales
- A genuine chance to help build a category‑defining performance brand
Growth Lead in London employer: Mission
At Mission, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture in the heart of Vauxhall. Our team enjoys competitive salaries, performance bonuses, and meaningful equity opportunities, alongside the chance to work closely with elite athletes and industry leaders. With a strong focus on personal growth and ownership, we empower our employees to make a real impact as we build a category-defining performance brand together.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mission and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mission are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mission on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mission. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mission. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mission:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mission’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mission
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mission will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mission, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
