At a Glance
- Tasks: Lead growth strategy and drive customer acquisition for a fast-paced consumer brand.
- Company: Join a dynamic startup focused on health, wellness, and performance.
- Benefits: Competitive salary, performance bonuses, equity, and free gym membership.
- Other info: Work closely with the founder and elite athletes in a vibrant office environment.
- Why this job: Make a real impact by scaling a brand from £2m to £10m with full ownership.
- Qualifications: 5-8+ years in growth marketing, ideally in D2C ecommerce.
The predicted salary is between 80000 - 100000 £ per year.
About the Role
This is the senior commercial role in the business. You'll own Mission's growth strategy and the numbers behind it - acquisition, conversion, retention, contribution margin - and you'll work as a genuine partner to the founder on where the business goes next. There is no team to delegate to yet. You'll set the strategy and run the Meta account. You'll define the testing roadmap and build the landing pages. As we scale, you'll hire the growth team and lead it. We're open to starting this on a fractional basis for the right person, with a view to going full time as the business grows.
Roles & Responsibilities
- Own growth strategy and the commercial agenda
- Setting growth priorities, targets and resource allocation with the founder
- Owning CAC, ROAS, payback, contribution margin and the path to profitable scale
- Deciding what we test, what we kill and where the next pound goes
- Bringing a clear, opinionated view on how Mission gets from £2m to £10m
- Lead customer acquisition
- Managing and optimising Meta campaigns
- Managing Google Ads, including Search and Shopping
- Turning customer insight into better hooks, ads, landing pages and offers
- Building a repeatable creative testing process
- Reporting clearly on what's working, what isn't, and what we do next
- Own website conversion and experimentation
- Running A/B tests across offers, landing pages, bundles and messaging
- Improving product pages, subscription flows and checkout conversion
- Testing different propositions and customer psychology angles
- Launching fast landing page tests for new product ideas
- Improving site experience yourself with Claude Code, and external developers occasionally if needed
- Managing the Amazon account (c.10% of revenue)
- Grow CRM revenue
- Managing email and SMS campaigns and improving lifecycle flows
- Increasing repeat purchase, subscription conversion and retention
- Segmenting customers based on behaviour and needs
- Developing campaigns around launches, collaborations, education and offers
- Build the growth operating system - and eventually the team
- Weekly growth reporting, test roadmaps, campaign calendars and channel reviews
- Fast feedback loops between creative, product, website and customer insight
- Defining the roles we hire next, and hiring and leading them as we scale
Requirements
We're looking for someone who has already built and run growth at a fast-moving consumer brand and now wants something that feels like theirs. You're probably a Head of Growth or Growth Director who's done the £1m-to-£10m journey (or a big part of it) and is hungry to do it again with real ownership this time. Ideally, you'll have:
- 5-8+ years in growth, performance marketing and D2C ecommerce
- Experience scaling a consumer startup, ideally in health & wellness, fitness, performance, food, drink or supplements
- Strong hands-on experience managing Meta Ads
- Highly comfortable / native in using AI tools across most if not all of the role
- Working knowledge of Google Ads, Shopify, Claude, Amazon and CRM platforms
- Deep fluency in CAC, ROAS, LTV, contribution margin and payback
- Experience running website tests, landing page tests and offer experiments
- Strong commercial instincts - confident enough to challenge the founder
- A bias for action - you get things done
- A good eye for creative, messaging and consumer psychology
- Genuine interest in health, wellness, fitness or performance
- Ambitious, positive, curious, scrappy and resilient
- Strong entrepreneurial mindset
Benefits
- Highly competitive salary
- Performance bonus linked to growth targets
- Full equity
- Free monthly gym membership
- Free Mission products
- 3 days per week in our social office in Vauxhall
- Opportunity to work directly with founder, elite athletes and world-class consumer investors
- High ownership from day one
- Clear progression opportunity as the company scales
- A genuine chance to help build a category-defining performance brand
Growth Director in London employer: Mission
At Mission, we pride ourselves on being an exceptional employer that fosters a dynamic and entrepreneurial work culture. As a Growth Director, you'll have the unique opportunity to shape our growth strategy from the ground up, working closely with the founder and gaining invaluable experience in a fast-paced environment. With competitive salaries, performance bonuses, and a clear path for progression, you will be empowered to make a significant impact while enjoying the benefits of a supportive team and a vibrant office in Vauxhall.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mission and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mission are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mission on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mission. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mission. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mission:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mission’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mission
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mission will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mission, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
