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- Tasks: Lead digital marketing strategies and campaigns for exciting events like Oktoberfest and Christmas.
- Company: Join Mission Mars, a vibrant and inclusive company with a collaborative culture.
- Benefits: Enjoy competitive salary, bonuses, discounts, and wellbeing support.
- Why this job: Make a real impact in a fast-growing business while developing your skills.
- Qualifications: 5+ years in digital marketing, CRM experience, and strong data literacy.
- Other info: Great opportunities for growth and a fun office environment with regular socials.
The predicted salary is between 42000 - 84000 £ per year.
Key Responsibilities
- Lead digital performance across paid, owned, and earned channels.
- Digital Strategy & Execution
- Own and evolve the digital strategy across CRM, web, and paid media.
- Lead campaign planning for priority moments such as Oktoberfest and Christmas.
- Own CRM strategy and execution using Atreemo.
- Build targeted email programmes to drive booking frequency and customer value.
- Develop guest lifecycle journeys.
- Manage paid channels with agencies (Meta, Google, PMAX) to drive traffic, bookings, and revenue.
- Build structured test-and-learn activity; optimise ROI and CPA.
- Hold agencies to commercial and reporting expectations.
- Own website performance; continuously improve conversion, UX, and SEO.
- Manage event pages, booking flows, and menu updates.
- Collaborate with operations to improve guest experience pre-visit.
- Build and maintain dashboards that track channel and campaign performance.
- Use insight to inform decisions and improve future activity.
- Communicate how digital contributes to commercial outcomes.
- Champion digital best practice across the business.
- Support development of junior team members.
- Work closely with Senior Brand Manager, Ops, and Sales.
Skills & Experience
- Must-Have
- 5+ years digital marketing experience, ideally in hospitality or leisure.
- Hands-on CRM experience using Atreemo.
- Proven experience with GA4 (reporting, analysis, attribution).
- Proven track record in performance marketing across Meta + Google.
- Agency management experience with commercial accountability.
- Strong data literacy (reporting, attribution, funnel analysis).
- Experience planning and executing integrated, multi-channel campaigns.
- Comfortable working at pace across multiple venues.
- Preferred experience with Collins, Toggle, and Wireless Social.
What's in it for you
- Competitive salary + bonus scheme of up to 30% per annum (paid quarterly).
- Pension scheme.
- Loyalty bonus.
- 50% discount on food & drink at all Mission Mars venues.
- Free or discounted tickets to gigs and events at Albert Hall.
- Wellbeing support & employee assistance programmes.
- A vibrant, collaborative office culture with regular socials and events.
- Real opportunities for growth in a fast-growing, ambitious business.
You will hear back from us within 7 days of application. No agencies please. At Mission Mars, we're committed to an inclusive and accessible recruitment process for everyone. If you need any reasonable adjustments at any stage of your application or interview, just let us know on careers@wearemissionmars.com.
Manchester - Senior Digital Marketing Manager employer: Mission Mars
Contact Detail:
Mission Mars Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manchester - Senior Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those in hospitality. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital campaigns and results. This will give potential employers a taste of what you can bring to the table, especially in performance marketing.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Be ready to discuss how you can enhance their CRM strategy or improve their website performance. Tailoring your insights shows you're genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Manchester - Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Digital Marketing Manager. Highlight your experience in digital strategy, CRM, and performance marketing, especially if you've worked in hospitality or leisure.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of your achievements in digital marketing and how they align with our goals at Mission Mars.
Showcase Your Data Skills: Since data literacy is key for this position, don’t forget to mention your experience with GA4 and any relevant analytics tools. We want to see how you’ve used data to drive decisions and improve performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you get the best experience possible!
How to prepare for a job interview at Mission Mars
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing, especially in hospitality. Be ready to discuss your hands-on experience with CRM tools like Atreemo and how you've used GA4 for reporting and analysis.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've led, particularly those that involved multi-channel strategies. Highlight how you optimised ROI and CPA, and be ready to discuss the results you achieved.
✨Data is Your Best Friend
Demonstrate your strong data literacy by discussing how you've used analytics to inform decisions. Bring examples of dashboards you've built and how they helped improve campaign performance or guest experiences.
✨Collaboration is Key
Emphasise your ability to work collaboratively across teams. Share experiences where you've championed digital best practices or supported junior team members, showing that you're a team player who can lead and inspire.
