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For Companies At a Glance
- Tasks: Own the customer journey and create personalised campaigns across email and SMS.
- Company: Fast-growing e-commerce business focused on transforming online shopping experiences.
- Benefits: Competitive salary, bonus scheme, health insurance, and 28 days annual leave.
- Why this job: Make a real impact in a dynamic team while driving customer loyalty and engagement.
- Qualifications: Experience with CRM tools like Shopify and Klaviyo, plus strong analytical skills.
- Other info: Join a supportive culture with clear career progression opportunities.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
About the Role
Our client is on a mission to transform the way customers shop online by delivering seamless, personalised, and data-driven experiences. As a fast-growing e-commerce business, they believe strong customer relationships are the foundation of long-term success. From a customer’s first interaction through to post-purchase engagement, every touchpoint matters. CRM plays a critical role in shaping these experiences, driving loyalty, increasing lifetime value, and supporting sustainable growth.
Role Overview
As CRM Manager, you will own the end-to-end customer journey across email, SMS, and integrated platforms. You’ll be responsible for designing and delivering automated, personalised journeys that drive engagement, repeat purchase, and retention. Using tools such as Klaviyo, Shopify, and Zendesk, you’ll create targeted communications while continuously testing, optimising, and improving performance. Working cross-functionally, you’ll be a key driver of best-in-class customer experiences across the business.
Key Responsibilities
- Customer Journey & Segmentation
- Design and manage lifecycle journeys across email and SMS.
- Build and refine segmentation strategies to ensure relevant, targeted communications.
- Align CRM activity with product launches, promotional campaigns, and trading initiatives.
- Campaign Management
- Plan, build, and optimise automated and ad hoc campaigns using Klaviyo.
- Manage CRM integrations with Shopify and Zendesk to ensure smooth customer experiences.
- Apply a structured test-and-learn approach to drive continual improvement.
- Data & Insights
- Own customer data accuracy, compliance, and platform integration.
- Analyse campaign and journey performance to identify trends and opportunities.
- Provide clear insights and recommendations to the E-Commerce Director.
- Collaboration & Support
- Partner with Marketing, Aftersales, Finance, and Development teams to deliver joined-up customer journeys.
- Support Finance with re-engagement strategies for failed finance applications.
- Ensure CRM integrates seamlessly with Shopify POS to unify online and offline experiences.
- Reporting
- Deliver weekly and monthly CRM performance reports with clear takeaways.
- Provide actionable recommendations to improve engagement, retention, and repeat purchase rates.
- Maintain consistency, accuracy, and high standards across all CRM activity.
Skills & Experience Required
- Proven CRM management experience within an e-commerce environment.
- Hands-on experience with Shopify, Klaviyo, and Zendesk (essential).
- Strong understanding of segmentation, lifecycle marketing, and automation.
- Analytical mindset with the ability to translate data into insight.
- High attention to detail, with a strong focus on accuracy and GDPR compliance.
- Excellent communication and cross-functional collaboration skills.
What You’ll Get
- The opportunity to be part of a growing business with genuine creative input.
- A supportive, ambitious, and collaborative team culture.
- Clear opportunities for career progression as the in-house communications function scales.
- Competitive salary
- Lucrative bonus scheme
- 28 days annual leave plus bank holidays
- Enhanced family leave
- Health insurance
- Friends and family discount
- Salary sacrifice schemes
Are You a Good Fit?
- Ambitious: You’re excited by growth and want to make a real impact.
- Hands-on: You value execution and take ownership from idea to delivery.
- Collaborative: You enjoy working with others and contributing to a positive, inclusive culture.
- Proactive: You look for opportunities to improve, optimise, and innovate.
If this sounds like you, we’d love to hear from you.
Despite our best efforts it is not always possible to respond to every application individually due to the high volume of responses we receive on each vacancy. Only candidates who are shortlisted will be contacted for this particular role and if you have not heard from us within 7 days please assume that you have not been successful. However, we will keep your details on our database, and will contact you when other suitable positions come in.
CRM Manager in Hertford employer: Mission 4 Recruitment
Contact Detail:
Mission 4 Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Hertford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM projects and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've used tools like Klaviyo and Shopify in past roles and be ready to discuss your strategies for customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Manager in Hertford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with tools like Klaviyo, Shopify, and Zendesk, and showcase your understanding of customer journeys and segmentation strategies.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your skills align with our mission to transform online shopping experiences. Be genuine and let your personality come through.
Showcase Your Analytical Skills: Since data is key in this role, don’t forget to mention any experience you have with analysing campaign performance and deriving insights. We want to see how you can turn data into actionable recommendations!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Mission 4 Recruitment
✨Know Your Tools Inside Out
Make sure you’re familiar with Klaviyo, Shopify, and Zendesk. Brush up on how these platforms work together to create seamless customer journeys. Being able to discuss specific features or past experiences using these tools will show that you’re ready to hit the ground running.
✨Understand the Customer Journey
Dive deep into the concept of customer journeys and segmentation strategies. Be prepared to share examples of how you’ve designed lifecycle journeys in the past. This will demonstrate your ability to create targeted communications that drive engagement and retention.
✨Bring Data to the Table
Showcase your analytical skills by discussing how you’ve used data to improve campaign performance. Prepare to talk about specific metrics you’ve tracked and how you’ve translated insights into actionable recommendations. This will highlight your data-driven mindset.
✨Collaboration is Key
Since this role involves working cross-functionally, think of examples where you’ve successfully collaborated with other teams. Whether it’s marketing, finance, or development, being able to illustrate your teamwork skills will be crucial in showing you can deliver joined-up customer journeys.
