Senior Digital Marketing Manager

Full time. Permanent

Salary: £45,000 to £47,000 per annum

Location: Hybrid - Our offices are based in London, and there is a high degree of flexibility.

About the role

Missing People’s award-winning Marketing & Communications Team is known for punching above its weight. You will play a key role in leading our digital marketing communications activity, helping to develop integrated marketing strategies that align with the organisation’s strategic goals, grow brand awareness, drive people down the marketing funnel and create engaging audience-led content across all channels, that ensure strong growth and retention of our service users and supporters.

You will have a huge impact on missing people and their loved ones, creating awareness of our multiple services for children, young people, adults and their families. Your strategy will bring a growing number of people to engage with the cause and develop our websites as a ‘one stop shop’ for information, support and giving. We have a wide range of audiences for our digital marketing including missing people, the police, professionals, supporters and families.

You will have the opportunity to collaborate with outstanding external agencies on innovative campaigns, normally only available to the biggest brands, giving you exposure to high quality and exciting creative thinking to help you develop your expertise. You will use your experience running digital campaigns, managing websites, creating engaging content and delivering analytical reports, to support teams across the charity with their communications and marketing needs.

About you

• Significant experience of managing and leading digital growth, such as retention and acquisition, working across a range of digital disciplines e.g. web, mobile, social media, email campaigns, SEO, Paid Ads;
• Significant experience of management of websites, SEO and content programmes;
• Experience of developing marketing strategies, plans and budget setting and management;
• Experience of confidently and collaboratively managing a range of internal colleagues and external contacts and stakeholders;
• Experience of line management.
• Developing effective customer journeys and optimisation of key marketing channels to increase conversion and improve customer experience.
• Managing social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube) and developing engaging content;
• Ability to develop and drive forward new projects and initiatives, taking the lead and/or working collaboratively with colleagues and other stakeholders;
• Exceptional ability to create and tailor content to different audiences and platforms with an understanding of optimising content;
• Excellent analytical skills to allow test and learn approach and ability to interpret and apply analytics and audience insight;
• Legal right to work in the UK.

What you will get in return

You will have the opportunity to collaborate with outstanding external agencies on innovative digital campaigns, normally only available to the biggest brands, giving you exposure to high quality and exciting creative thinking to help you develop your expertise. Missing People is a friendly and supportive place to work – it’s a welcoming, caring organisation which really makes a difference to people affected by the issue of missing throughout the UK. We offer generous paid holidays, a range of enhanced family friendly benefits and are happy to talk about flexible working in most roles.

You will find plenty of scope for further personal development including getting involved in cross-charity projects; leadership development or volunteer supervision; training; e-learning; and hearing about the latest topics from some of our amazing partners. Working for Missing People means living our values. It’s a place where people are encouraged to ‘let fly’ so you can ‘make things happen’. We know you’re more than just a job title, and ‘be human’ is an important value here.

About Missing People

Somebody goes missing in the UK every 90 seconds. Missing People exists to ease the heartache experienced by those missing someone, and to help people who are away from home find their way back to safety. Our vision is for every missing child, adult and family left behind to find help, hope and a safe way to reconnect. We are a non-judgemental, highly skilled team of staff and volunteers working for everyone who needs us. We provide free, confidential support, help and advice by phone, email, text and live chat. We coordinate a UK-wide network of people, businesses and media to join the search for the estimated 170,000 people who go missing each year. Missing People aims to put people with lived experience at the heart of our work, amplifying their voices to achieve change.

Find out more and apply

If you want to be a lifeline when someone goes missing, click apply to read the full job description. You will find attached a detailed job description and person specification, and a letter to applicants from the line manager. To apply, please ensure you include your CV and a brief covering letter explaining how you would be a good fit for this role. We look forward to receiving your application.

Closing date: 23:59 02/09/2026. We reserve the right to close this vacancy early if we receive sufficient interest, so we encourage you to apply as soon as possible. Interviews: 7th or 8th September 2026.

You may have experience in the following: Digital Marketing Manager, Head of Digital Marketing, Digital Communications Manager, Marketing Communications Manager, Digital Marketing & Content Manager, Digital Campaigns Manager, Digital Marketing Lead, Online Marketing Manager, Brand and Digital Marketing Manager, Digital Growth Manager, Charity Marketing Manager, Web and Digital Content Manager, etc.