Digital Marketing Data Executive

The Department

The Digital Marketing team forms part of the Business Development department, providing advice and support to the legal operations and business operations across the firm, it's international offices and MDR Group businesses. The Digital Marketing team is a dynamic, multi-disciplinary, forward-thinking function that combines creativity, technology, and data to deliver exceptional user experiences and measurable business results. We cover all aspects of digital marketing, from brand awareness and content creation to marketing automation, digital channels, user engagement, and performance optimisation. As digital innovation continues to reshape how people interact with brands, data and AI is a key part of everything we do. We are committed to leveraging advanced analytics, automation and emerging AI technologies to create more personalised, efficient, and measurable marketing outcomes.

The Department

The Digital Marketing team forms part of the Business Development department, providing advice and support to the legal operations and business operations across the firm, it's international offices and MDR Group businesses. The Digital Marketing team is a dynamic, multi-disciplinary, forward-thinking function that combines creativity, technology, and data to deliver exceptional user experiences and measurable business results. We cover all aspects of digital marketing, from brand awareness and content creation to marketing automation, digital channels, user engagement, and performance optimisation. As digital innovation continues to reshape how people interact with brands, data and AI is a key part of everything we do. We are committed to leveraging advanced analytics, automation and emerging AI technologies to create more personalised, efficient, and measurable marketing outcomes.

This role will play a key part in accelerating our data-driven and AI-enabled marketing ambition, helping to unlock actionable insights, drive innovation, and influence how we use technology to enhance decision-making, client experiences, and business performance. The successful candidate will champion data-driven decision making and AI adoption.

Marketing Performance Analysis

• Analyse the performance of digital marketing activities across paid media, email marketing, social media, SEO and website activity.
• Identify trends, opportunities and areas for optimisation through detailed analysis of campaign and customer data.

Business Intelligence & Reporting

• Design, develop, and maintain interactive dashboards using Microsoft Power BI.
• Create automated reports that improve visibility of marketing performance and reduce manual reporting.
• Ensure the accuracy and integrity of marketing data.

Data Management and Automation

• Support integration of marketing data from multiple sources to aid data automation and workflows.
• Maintain reporting documentation and data definitions.
• Identify opportunities to automate data flows and processes.

Insight & Decision Support

• Translate complex datasets into clear commercial insights and practical recommendations.
• Support campaign planning through audience segmentation and performance forecasting and identify new audiences using Cognism.
• Evaluate A/B testing and campaign experiments.

Supporting the Digital Marketing team and contributing towards business development

• Update the firm's websites and SharePoint intranet
• Provide editor training on the creation of SharePoint pages and filing of shared documents
• Involvement in e-marketing communications using Vuture and Hubspot
• Assist with branded forms and surveys to capture data

Artificial Intelligence

• Work with the Digital Marketing, Business Development and Technology teams to help shape where AI & innovation can create efficiencies, revenue opportunities, and scalable services for the BD team and our internal clients

Skills/Experience

Essential Experience & Attributes

• Experience in digital marketing, marketing analytics, or business intelligence.
• Strong analytical and problem-solving skills.
• Experience developing dashboards in Microsoft Power BI.
• Advanced Microsoft Excel skills.
• Understanding digital marketing channels and marketing KPIs.
• Experience using Google Analytics 4.
• Excellent communication and stakeholder engagement skills.
• Strong attention to detail and commitment to data quality.
• Ability to work under pressure, prioritise and handle a number of concurrent projects and tasks.
• Commercially aware.
• Collaborative and proactive.
• Committed to continuous improvement.

Desirable Skills & Experience

• HubSpot, InterAction or Microsoft Dynamics CRM.
• Microsoft Power Platform.
• Marketing automation platforms.
• Customer segmentation and audience analysis.
• Data modeling and ETL processes.
• Statistical analysis and data visualisation.
• SharePoint workspaces and lists.
• CoPilot and Claude including building agents.
• Python.

Key Performance Indicators

• Accurate and timely marketing reporting.
• High-quality Power BI dashboards.
• Increased reporting automation.
• Delivery of actionable business insights.
• Improved marketing performance through data-driven recommendations.
• High stakeholder satisfaction with reporting and analysis.

Please note that this job profile is not an exhaustive list of duties but merely an outline of the key components of the role. You may be required by your line manager to take on additional responsibilities when requested.

About

About Mishcon de Reya Group

The Mishcon de Reya Group is an independent, international professional services business with law at its heart, employing over 1400 people with over 650 lawyers. It includes the law firm Mishcon de Reya LLP and a collection of leading consultancy businesses that complement the firm's legal services.

Mishcon de Reya LLP is based in London, Oxford, Cambridge, Singapore, Hong Kong and UAE. The firm services an international community of clients and provides advice in situations where the constraints of geography often do not apply.The work the firm undertakes is cross-border, multi-jurisdictional and complex, centred around three increasingly entwined and connected sectors: the Innovation Economy, Private Wealth and Capital, and Real Estate. The firm is known as a disputes powerhouse with a formidable capacity firmwide for dispute resolution.

The Mishcon de Reya Group includes consultancy businesses MDR Discover , MDR Mayfair (in London, Singapore and Dubai), MDR ONE , and MDRi (in Hong Kong). The Group also includes MDR Lab , which invests in the most promising early stage legaltech companies as well as the Mishcon Academy, its in-house place of learning and platform for thought leadership.

In 2024, the Group announced its first strategic acquisition in the alternative legal services market, flexible legal resourcing business Flex Legal. It also acquired a majority stake in Somos, a global group actions management business.

We strive to create a fully diverse and inclusive workplace where all our people are empowered to fulfil their potential. We are proud of our agile working culture and are always happy to talk flexible working.