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- Tasks: Lead marketing strategy and amplify Mirus' brand in the aircraft seating industry.
- Company: Join a dynamic team at Mirus, a leader in aerospace innovation.
- Benefits: Flexible hours, creative environment, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with excellent teamwork and relationship-building opportunities.
- Why this job: Make an impact in a prestigious sector while showcasing your creativity and strategic thinking.
- Qualifications: Experience in B2B marketing, strong content creation skills, and project management expertise.
The predicted salary is between 40000 - 50000 £ per year.
About the role
As Marketing Manager you will lead our Marketing activity and take ownership for evolving and shaping our marketing strategy. You will be a general marketeer and play a leading role in telling Mirus’ story, amplifying the work that we do in the aircraft seating industry to enhance our brand presence, strengthen industry positioning and support business development activity. You will be a creative marketeer who takes a hands-on approach, but is equally as comfortable guiding the strategic marketing direction.
Whilst having a demonstrable command of all aspects of Marketing, you will have a particular passion and flair for planning and organising exhibitions, creating insightful long and short copy for social, blog, articles, press release, web and presentations for technical products that are designed to enhance passenger experience. You will be a proactive and creative thinker, curious and with a positive can-do attitude who is ready and willing to build on the existing success of the Mirus brand. Most importantly you will be flexible and be comfortable handling multiple priorities simultaneously.
Aircraft seating is a highly prestigious sector of the aerospace industry, and Mirus designs some of the lightest and most passenger experienced focused seats in the industry – which our airline customers use to differentiate their own brands. This is an exciting hands-on role for someone who enjoys combining strategy with delivery in a specialist B2B environment.
In your role as our Marketing Manager, you will:
- Website & Digital
- Manage and update the current website
- Improve SEO and performance
- Oversee photography, video and project content
- LinkedIn & Digital Marketing
- Plan and deliver regular LinkedIn content
- Develop thought leadership content for Directors
- Monitor analytics and optimise performance
- Trade Media & Industry Presence
- Manage advertising and editorial presence in key industry press outlets
- Develop industry PR opportunities and press releases
- Coordinate Mirus’ annual Hamburg Interiors Expo attendance and other shows and conferences
- Identify speaking, sponsorship and networking opportunities
- Content & Brand Development
- Create compelling case studies from completed projects
- Develop capability decks and bid support materials
- Strengthen Mirus’ brand positioning and messaging
- Ensure consistency across all marketing collateral
- Business Development Support
- Conduct market research to identify new opportunities, gather customer insights, and track industry trends
- Support bids through preparation of customer demonstration seats – working with internal teams to develop the right specifications to support the tender
- Develop structured marketing campaigns
- Assist in tracking leads and marketing ROI
About you
To help Mirus continue our journey of growth, you will bring your expertise within a marketing capacity and a drive for operational excellence along with the following skills, experience, qualifications and attributes:
- Proven experience in brand led B2B Marketing (aerospace, marine, other brand-lead technical product industries)
- The ability to manage LinkedIn and digital campaigns
- Experience with trade publications and event marketing
- Proven capability organising and co-ordinating large trade exhibitions/events
- Experience briefing or managing website projects
- The ability to create market collateral – presentations, sales literature etc
- Strong content writing and editorial skills, including press releases, blogs, case studies, thought leadership
- Commercial awareness and understanding of professional services marketing
- Proficient in MS Office Suite, digital marketing platforms and best practices.
- Strong project management and budget management skills.
- An understanding of branding and how this can be used as a differentiator when competing against entrenched competition
- Demonstrable understanding and application of guerrilla marketing
Desirable:
- Experience in a Marketing position within the aerospace or engineering industry
- Post Graduate or Professional Marketing qualification (eg. Chartered Institute of Marketing)
- Experience in a fast-growing SME
- Proficient in using Photoshop, Canva and other marketing software
- Strong and creative copywriting skills
- Experience creating website content in WordPress
Personal skills / attributes:
- Ability to work independently and proactively
- Ability to work to tight deadlines successfully in a fast-paced environment
- Strong communication skills and the ability to influence at all levels both internally and externally
- Have excellent teamwork and interpersonal skills with an aptitude in building relationships with professionals of all organizational levels
- Reliable, conscientious with a strong character and excellent eye for detail
- Thrive in a challenging environment, be approachable and open minded with a flexible attitude
- Excellent organisational skills
Be eligible to work in the UK, comfortable commuting or being based in Hingham, Norfolk and work flexible hours required.
Marketing Manager employer: Mirus Aircraft Seating Limited
Contact Detail:
Mirus Aircraft Seating Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and engage with their content. This not only helps you learn more about the aerospace sector but also puts you on their radar for potential job opportunities.
✨Tip Number 2
Show off your creativity! Create a personal marketing project or campaign that showcases your skills. Whether it’s a mock-up of a marketing strategy for Mirus or a blog post about industry trends, having something tangible to share can really impress potential employers.
✨Tip Number 3
Don’t just apply – stand out! When you apply through our website, make sure to tailor your application to highlight how your experience aligns with Mirus’ goals. Use specific examples from your past work that demonstrate your ability to enhance brand presence and support business development.
✨Tip Number 4
Prepare for interviews by researching Mirus and the aircraft seating industry. Understand their products and recent news, and come ready with ideas on how you can contribute to their marketing strategy. This shows your enthusiasm and commitment to the role!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Creative Side: As a Marketing Manager, creativity is key! Make sure your application reflects your unique style and flair. Whether it's your CV or cover letter, let your personality shine through while still keeping it professional.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your experience in B2B marketing, especially in the aerospace sector. Show us how your skills align with our needs at Mirus.
Highlight Your Achievements: We love seeing results! Include specific examples of successful campaigns you've managed or events you've organised. Quantify your achievements where possible to give us a clear picture of your impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Mirus team!
How to prepare for a job interview at Mirus Aircraft Seating Limited
✨Know Your Marketing Strategy
Before the interview, dive deep into Mirus' current marketing strategy and recent campaigns. Be ready to discuss how you can enhance their brand presence and share your ideas on evolving their marketing approach.
✨Showcase Your Creative Flair
Prepare examples of your past work that highlight your creativity in content creation, especially for B2B environments. Bring along case studies or presentations that demonstrate your ability to craft compelling narratives around technical products.
✨Be Ready for Practical Scenarios
Expect to tackle real-world scenarios during the interview. Think about how you would manage a trade exhibition or develop a LinkedIn campaign. Practising these scenarios will help you articulate your thought process and problem-solving skills.
✨Demonstrate Your Project Management Skills
Since the role requires juggling multiple priorities, be prepared to discuss your project management experience. Share specific examples of how you've successfully managed budgets, timelines, and team collaboration in previous roles.