At a Glance
- Tasks: Lead regional marketing strategy and execution for the UK and Ireland.
- Company: Join Miro, a global leader in visual collaboration tools.
- Benefits: Competitive equity package, medical insurance, and learning allowances.
- Other info: Work in a diverse team in the heart of Amsterdam.
- Why this job: Make a significant impact on pipeline growth in a dynamic international market.
- Qualifications: 7+ years in B2B SaaS marketing with strong analytical and collaboration skills.
The predicted salary is between 36000 - 60000 £ per year.
Requirements
- 7+ years of experience in B2B SaaS marketing, with at least 3 years dedicated to a UK regional marketing role
- A proven track record of designing and executing full-funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth
- Deep understanding of the UK B2B technology landscape, buyer personas, and customer journey
- Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo)
- Exceptional collaboration and communication skills, with the ability to influence cross-functional teams (Sales, Product, Global Marketing)
- Strong understanding of regional campaign management and measurement
- Outstanding skills in project management and prioritization
- Demonstrated ability to act decisively in ambiguous situations to move work forward effectively
- Demonstrated experience leveraging AI tools to enhance program efficiency and output
What the job involves
- The regional marketing function at Miro focuses on driving pipeline and revenue across our key markets. You will be joining the EMEA regional marketing team, with responsibility for our UK and Ireland business
- Miro is looking for an experienced and ambitious senior regional marketing manager to own the strategy, execution and localized impact of our marketing efforts in the United Kingdom and Ireland
- This is a critical role responsible for driving significant pipeline and revenue growth in a key international market
- Reporting to the Head of Regional Marketing (EMEA), you will be the marketing expert for the UK, collaborating closely with Sales, Customer Success, Product Marketing, and our Global Campaigns team to deliver high-performing regional marketing programs
- This is an individual contributor role, operating without direct reports but with significant organisational influence. The ability to collaborate with and steer cross-functional peers is critical for success
- Establish and own Miro's regional marketing plan for UKI, translating GTM goals into a strategy that directly generates and accelerates pipeline
- Lead the end-to-end development and execution of effective and scalable regional marketing activities, including events, ABM, and other field programs that accelerate pipeline and drive revenue
- Align, prioritise and plan closely with sales, marketing and other functional and cross-functional teams to ensure that targets are met
- Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution
- Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow-up strategies
- Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plan and field events
- Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders
- Own and manage the regional marketing budget for the UK, demonstrating a strong ROI for all expenditures
- Manage local agency relationships and event logistics
Senior Regional Marketing Manager employer: Miro
Miro is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Senior Regional Marketing Manager to thrive. With competitive benefits including a robust equity package, comprehensive medical insurance, and a commitment to employee growth through annual learning allowances, Miro supports its team members in achieving their professional aspirations. Located in the vibrant heart of Amsterdam, employees enjoy a diverse and inspiring environment that encourages creativity and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You should be able to clearly articulate your experience and how it aligns with the role. Keep it concise but impactful—think of it as your personal marketing campaign.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the position. Plus, it’s a great way to reiterate your fit for the role.
We think you need these skills to ace Senior Regional Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B SaaS marketing, especially in the UK. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Collaboration Skills:Since this role involves working closely with various teams, emphasise your collaboration and communication skills. Share examples of how you've influenced cross-functional teams in your previous roles – we love a good team player!
Highlight Analytical Prowess:We’re looking for someone who can demonstrate strong analytical skills. Include any experience you have with CRM tools like Salesforce or marketing automation platforms like Marketo, and how you've used data to drive marketing decisions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Miro team!
How to prepare for a job interview at Miro
✨Know Your Market Inside Out
Before the interview, dive deep into the UK and Ireland B2B SaaS landscape. Understand the key players, buyer personas, and customer journeys. This knowledge will not only impress your interviewers but also help you articulate how you can drive pipeline and revenue growth effectively.
✨Showcase Your Campaign Success
Prepare to discuss specific full-funnel marketing campaigns you've designed and executed. Highlight measurable outcomes, such as pipeline growth and revenue increases. Use data to back up your claims, as this will demonstrate your analytical skills and understanding of campaign ROI.
✨Emphasise Collaboration Skills
Since this role requires significant cross-functional collaboration, be ready to share examples of how you've successfully worked with sales, product, and global marketing teams in the past. Discuss how you influenced peers and drove projects forward, especially in ambiguous situations.
✨Be Ready to Discuss Budget Management
Understand the importance of managing a regional marketing budget. Be prepared to talk about how you've demonstrated strong ROI for marketing expenditures in previous roles. This will show that you can handle the financial aspects of the position while still driving impactful marketing strategies.
