Senior Demand Generation Specialist

Responsibilities

• As a Senior Specialist, Demand Generation, you will own the execution and optimization of lifecycle, ABM, and nurture programs that drive pipeline growth
• You will design and scale campaigns across acquisition, nurture, activation, and expansion, with a focus on improving engagement and conversion efficiency across target accounts
• You will partner closely with cross-functional teams to bring both scaled (1:many) and tailored (1:few / 1:1) programs to life and continuously improve performance through testing, insights, and optimization
• This role sits at the intersection of execution and experimentation, combining strong lifecycle marketing fundamentals with a data‑driven approach to scaling impact
• Build and optimize lifecycle programs for Enterprise customers and prospects that improve engagement and drive measurable conversion impact across the funnel
• Own experimentation across lifecycle programs, defining hypotheses, running A/B tests, and iterating based on performance insights to improve conversion rates
• Bring creative thinking into lifecycle campaigns through new angles, messaging ideas, and lightweight experiments that improve performance
• Partner with Campaigns, Design, and Content teams to translate broader campaign narratives into effective lifecycle executions
• Partner with regional and field teams to develop and scale personalized ABM playbooks that drive engagement and conversion across high‑value accounts
• Partner with Marketing Ops to scope and brief campaign requirements, and oversee execution quality through QA, monitoring, and ongoing alignment
• Build and maintain lifecycle infrastructure in Marketo, including smart lists, engagement programs, triggers, tokens, and templates
• Define and track lifecycle performance using dashboards and reporting frameworks, ensuring data quality, attribution, and alignment between Marketo and Salesforce
• Integrate AI tools and automation into daily workflows to accelerate campaign build, QA, content creation, analysis, and lifecycle optimization across systems

Qualifications & Skills

• Creative marketing capability with experience adapting messaging, developing campaign angles, and running lightweight copy tests to improve performance.
• Strong communication skills with experience working cross‑functionally across multiple stakeholders in a global environment.
• Demonstrated ability to apply AI tools and workflows to improve efficiency and conversion outcomes.
• Strong analytical mindset with experience building dashboards and reporting frameworks to measure impact, ensure data integrity, and support structured experimentation.
• Proven track record of building and optimizing lifecycle programs that drive measurable engagement and conversion across the funnel.
• Strong understanding of segmentation, personalization, and end‑to‑end customer journey design.
• 4+ years of Lifecycle Marketing, Demand Generation or ABM experience in Enterprise B2B environments.
• 1+ year of hands‑on experience with Marketo and Salesforce – preferred.
• Experience running and scaling ABM programs across target accounts – strong advantage.