At a Glance
- Tasks: Design and implement lifecycle campaigns to engage and retain new users effectively.
- Company: Join Miro, a leading visual workspace for innovation with a collaborative culture.
- Benefits: Enjoy equity, wellbeing benefits, WFH equipment allowance, and a learning stipend.
- Other info: Be part of a diverse team that values collaboration and innovation.
- Why this job: Make a real impact by shaping user experiences and driving engagement in a fast-paced environment.
- Qualifications: 7+ years in lifecycle marketing with hands-on experience in B2B SaaS and automation.
The predicted salary is between 51750 - 63250 £ per year.
This role sits within Miro’s Lifecycle and Education team, part of the broader Integrated Marketing organization. We partner closely with Growth Marketing and Product teams, PMM, GTM teams, and more. Lifecycle Marketing is influential in defining and driving the user communication strategy, impacting the business by using a combination of analytical skills, creativity, and customer insight to craft and implement programs that result in measurable adoption, engagement, and revenue growth.
As a Senior Lifecycle Marketing Manager, you'll own how Miro activates and retains new users, from the moment they sign up through the critical early days when they discover value and build lasting habits. This is the most pivotal stage of the user journey, and it's where you'll focus: designing and shipping onboarding and activation programs that get new users to value fast, keep them engaged, and turn first sessions into durable, collaborative use of Miro.
This is a builder role, hands-on, deeply embedded into product, AI-first, with the ambition to build intelligent personalization and tap into the new Lifecycle channels and surfaces. You'll join a fast-paced, growth-minded team, work cross-functionally, and own both strategy and execution end-to-end.
What you’ll do:
- Design and build lifecycle campaigns focusing on onboarding and adoption, getting new customers to value quickly and keeping them engaged beyond their first session.
- Partner with Product and Analytics to bring usage signals and turn them into dynamic, behaviour-based lifecycle programs spanning across email, in-app, and emerging CRM channels.
- Operate with an AI-first approach across your whole workflow, using automation to accelerate content generation, personalization, segmentation, decisioning, and analysis.
- Run experimentation and data-driven optimization as a default across every program, measuring true incremental impact and continuously sharing learnings and insights across the team. Own your metrics and reporting end-to-end.
- Work closely with Product, Customer Education, PMM, and GTM so that lifecycle campaigns and content land as native, timely, and genuinely useful to users.
- Get deep on our users' experience, lifecycle stages, and segmentation to uncover growth drivers and deliver tailored, personalized experiences to every customer.
What you’ll need:
- 7+ years in lifecycle/CRM marketing, growth, or a related discipline, including hands-on experience in B2B SaaS building email campaigns, automation flows, and multi-channel lifecycle programs.
- Experience building dynamic, highly personalized, evolving lifecycle systems, not just static journeys and blasts. Proven examples of nurture and re-engagement programs that converted and drove measurable impact on activation, adoption, and retention.
- Deeply fluent in Braze or a similar marketing automation platform. You build your own workflows, segmentation logic, and triggers hands-on. Experience working with CDPs and event pipelines to power behaviour-based, real-time lifecycle programs.
- Strong analytical instincts, ability to see and diagnose the full journey, and zoom in to very specific details. Comfort using data to drive prioritization and decision-making.
- Hands-on experience applying AI and automation to segmentation, personalization and smart decisioning, content creation, and insights and reporting.
- Obsession with craft and a high-quality bar for content. Able to create copy and visual storytelling across lifecycle channels that resonates and drives action.
- Growth mindset with a drive to launch fast and iterate, building systems that evolve over time. Comfortable operating in a fast-paced environment and ambiguity.
What’s in it for you:
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location.
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy.
Senior Lifecycle Marketing Manager in London employer: Miro
Miro is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As the Director of Product Design, you will not only lead a talented team but also engage directly in the design process, ensuring your contributions shape the future of AI-powered collaboration tools. With a strong focus on employee growth, Miro offers comprehensive benefits including equity, wellbeing support, and a commitment to professional development, making it an ideal place for those seeking meaningful and rewarding employment in New York.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Lifecycle Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Miro and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Miro are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Miro on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Miro. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Lifecycle Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Miro. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Miro:Show us that you’ve done your homework! In your application, briefly mention what you admire about Miro’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Miro
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Miro will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Miro, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
