At a Glance
- Tasks: Build and launch a demand engine focused on converting high-intent users.
- Company: Join a dynamic team at Miro, where innovation meets collaboration.
- Benefits: Enjoy equity, wellbeing benefits, WFH allowance, and learning stipends.
- Other info: Work in a diverse environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by optimising conversion and driving growth.
- Qualifications: Experience in building demand motions and strong analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
About the Team
This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics. We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through a mix of self-serve and sales-assisted conversion. This role will work directly with the SMB team.
About the Role
Most growth teams optimise for traffic and pipeline. This role is about conversion. Miro has strong inbound, solid product-market fit, and a growing enterprise motion. What’s missing is a system to convert high-intent users who are already in our funnel but aren’t converting today. This role builds that system. You’ll create and operate a scaled demand engine that sits between self-serve and sales. The focus is simple: capture high-intent users at the point of friction and convert them quickly through human-led engagement. This is a build role. You’ll own the motion end-to-end, stand it up from zero, and prove it works. AI is core to how this gets built. Not as a layer on top, but embedded in targeting, routing, and execution from day one.
What you’ll do
- Build and launch a scaled demand engine focused on conversion, not top-of-funnel.
- Stand up inbound chat across high-intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion.
- Design and run outbound programs using propensity modelling to engage high-intent accounts not yet converting.
- Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR.
- Work directly with SMB reps to drive high-velocity conversion.
- Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout.
- Define and implement attribution and incrementality frameworks from day one.
- Build dashboards that clearly show impact vs existing channels.
- Rapidly test, iterate, and improve performance based on real conversion data.
What you’ll need
- Proven experience building and operating demand or growth motions from scratch.
- Strong execution instinct: you move quickly and get things live without waiting for perfect conditions.
- Deep understanding of conversion, funnel mechanics, routing, and attribution.
- Experience working directly with sales teams in high-velocity environments.
- A practical approach to AI: You integrate AI into workflows that others can use.
- You use AI to improve targeting, routing, and decision-making.
- You apply judgement and don’t rely on AI outputs blindly.
- Strong analytical mindset with the ability to translate data into action quickly.
- Comfortable operating across strategy and execution at the same time.
- Experience working cross-functionally with Sales, Marketing Ops, and Product.
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
Head of Scaled Demand in London employer: Miro
Miro is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. As the Head of Scaled Demand, you will have the opportunity to build impactful systems from the ground up, supported by a comprehensive global benefits package that includes equity, wellbeing initiatives, and professional development stipends. With a strong focus on employee growth and a commitment to integrating AI into workflows, Miro empowers its team members to excel in their roles while contributing to meaningful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Scaled Demand in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements, especially in conversion and demand generation. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to conversion strategies. We want you to feel confident and ready to showcase your expertise!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of Scaled Demand in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in building demand engines and conversion strategies. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant achievements!
Showcase Your Analytical Skills:Since this role is all about conversion, it’s crucial to demonstrate your analytical mindset. Include examples of how you've used data to drive decisions and improve performance in past roles. We love numbers that tell a story!
Highlight Cross-Functional Collaboration:We work closely with various teams, so make sure to mention any experience you have collaborating with sales, marketing ops, or product teams. Show us how you’ve successfully navigated these relationships to achieve results.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Miro
✨Know Your Numbers
Make sure you come prepared with data that showcases your previous successes in building demand or growth motions. Be ready to discuss specific metrics, like conversion rates and pipeline growth, as this role is all about optimising for conversion.
✨Understand the AI Landscape
Since AI is a core part of this role, brush up on how you've integrated AI into workflows in the past. Be prepared to share examples of how you've used AI for targeting and decision-making, and how it can enhance conversion strategies.
✨Familiarise Yourself with the SMB Team
Research the SMB team and their current processes. Understanding their challenges and how your role will directly impact their success will show that you're proactive and ready to hit the ground running.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams like Sales and Marketing Ops. Think of examples where you've successfully collaborated across functions, and be ready to discuss how you can bring those experiences to the table to drive high-velocity conversions.
