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For Companies At a Glance
- Tasks: Create impactful content that shapes Miro's narrative in the Professional Services space.
- Company: Join Miro, a global leader in visual collaboration and innovation.
- Benefits: Enjoy competitive equity, medical coverage, and a vibrant workplace in Amsterdam.
- Why this job: Make your mark by crafting stories that resonate and drive real change.
- Qualifications: 5–7 years in content creation with a flair for strategic storytelling.
- Other info: Remote role with opportunities for travel and collaboration across diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
At Miro, we empower teams to imagine, collaborate, and build the next big thing together. We’re a global crew of makers, storytellers, and doers, and we believe great ideas come from connecting people around what matters most. Right now, we’re at an exciting inflection point with our Professional Services Provider space, and we’re looking for someone who can shape how the world feels about us there.
Why this role matters
Professional Services is where strategy meets execution. But too often the story stops at PowerPoint slides and checkboxes. We want to change that. We want to show how modern PSPs transform client outcomes and position Miro as the hub where that transformation happens. We’re hiring someone to own and elevate the narrative to push ideas people remember, not just metrics people track.
What you’ll be doing
- This is a hands-on creative role with strategic impact.
- Build the editorial playbook for how Miro shows up in the PSP world from awareness to adoption and deep engagement.
- Write content that people actually read: whitepapers, playbooks, POVs, LinkedIn pieces, industry reports, case studies, newsletters, and more.
- Talk to real PSP leaders and practitioners, extract the gold, and turn it into stories that matter.
- Lead signature storytelling initiatives, campaigns, thought leadership programs, and creative collaborations that lift Miro’s voice in the industry.
- Partner with internal teams (Growth, Marketing, Community, Product, PR) to amplify, distribute, and reuse content in ways that actually stick.
- Experiment with formats and ideas to create memorable content, not templated work.
This is not about hitting quota. It’s about quality, resonance, and influence.
How We Think About Success Here
In 12 months, we want to see:
- Miro recognized as a top voice in the PSP world (by sentiment, engagement, and industry mentions).
- 2–3 standout campaigns that people talk about — not just launch, but reference.
- A content library that isn’t dusty; it gets used by Sales, CS, Product, and Community.
- Clear links between your content and real business outcomes (pipeline, adoption, evangelism).
- Earned signals across media, stages, partnerships, and community buzz.
Who you are
You’ll Thrive Here If This Sounds Like You
- You’ve lived in the world of content and ideas for 5–7+ years, ideally with strategic storytelling experience in B2B or professional services contexts.
- You write with personality and clarity. Complex ideas feel simple when you explain them.
- You get PSPs. Whether you’ve worked in or closely with consulting, agencies, training firms, or you understand how they think and operate, you empathize with this audience.
- You bring strategy and craft. You’re not just tactical; you think about why content exists and what it moves.
- You’re autonomous but collaborative. You love doing the work and building something bigger with others.
- You’re curious and research-driven. You dig in, learn fast, and connect dots others miss.
Nice Bonuses
- B2B SaaS experience
- Workshop or facilitation experience
- Multimedia content experience (audio/video)
- A personal newsletter, blog, podcast, or public voice
The reality
This is a senior individual contributor role with no direct reports, but a big opportunity to shape something meaningful with executive support. You’ll have freedom to experiment and responsibility to set the bar rather than follow it. If you like autonomy and real impact over process, you’ll feel at home.
Practical stuff
- Remote, EU time zone.
- Some travel for interviews, events, and collaboration.
- We reward impact, not output.
- You’ll work closely with Growth, Marketing, Product, Community, and executive leadership.
This role is not for you if…
- You’re looking for a content factory role focused on volume, SEO quotas, or rigid calendars.
- You prefer heavy structure, long approval chains, or very clearly defined playbooks.
- You want to manage a large team rather than do the work yourself.
- You haven’t written hands-on content in years and don’t miss it.
- You’re uncomfortable having a point of view or putting your name behind ideas.
- You need step-by-step direction to get started.
- You’re not excited by ambiguity, experimentation, or building something from scratch.
What’s in it for you
- Competitive equity package
- Medical insurance coverage
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Travel allowance for your commute
- Opportunity to work for a globally diverse team
- Inspiring workplace in Amsterdam
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies. We are a global team focused on collaboration and belonging. If this sounds like something that excites you, we want to hear from you!
Check Out More About Life At Miro
Miro strives to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. We are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Content Lead in London employer: Miro
Contact Detail:
Miro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Miro or similar companies. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your personality! When you get the chance to speak with hiring managers or during interviews, let your unique voice shine through. Miro values creativity and authenticity, so don’t be afraid to express your ideas and passion for content.
✨Tip Number 3
Prepare some killer questions! When you’re in an interview, asking thoughtful questions about Miro’s vision for the Professional Services space shows you’re genuinely interested and engaged. Plus, it gives you a chance to demonstrate your understanding of the role.
✨Tip Number 4
Follow up after your interviews! A quick thank-you email can go a long way. It not only shows your appreciation but also keeps you fresh in their minds. And hey, if you can reference something specific from your conversation, even better!
We think you need these skills to ace Content Lead in London
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your unique voice shine through! We want to see how you express ideas and connect with the audience. Remember, this role is all about storytelling, so make sure your personality comes across in your writing.
Tailor Your Content: Don’t just send a generic application. Take the time to tailor your content to Miro and the specific role of Content Lead. Highlight your relevant experience in professional services and B2B contexts, and show us how you can elevate our narrative.
Be Clear and Concise: We love clarity! Make sure your application is easy to read and gets straight to the point. Complex ideas should feel simple when you explain them, so avoid jargon and keep it straightforward. We want to understand your thoughts without any confusion.
Apply Through Our Website: Make it easy for us to find your application by applying directly through our website. This helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Miro
✨Know Your Audience
Before the interview, take some time to research Miro and its Professional Services Provider space. Understand their mission and values, and think about how your experience aligns with their goals. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Storytelling Skills
Since this role is all about narrative and content creation, be prepared to discuss your past projects. Bring examples of your work that demonstrate your ability to craft compelling stories. Highlight how you've transformed complex ideas into engaging content that resonates with audiences.
✨Engage in Thoughtful Dialogue
Miro values collaboration and creativity, so don’t just answer questions—engage in a conversation. Ask insightful questions about their current initiatives and share your thoughts on how you could contribute. This shows that you’re not only a good fit for the role but also a proactive thinker.
✨Emphasise Your Strategic Mindset
Make sure to convey your understanding of the strategic side of content creation. Discuss how you’ve linked content to business outcomes in the past, and be ready to talk about your approach to measuring success. This will demonstrate that you’re not just focused on output, but on creating meaningful impact.
