At a Glance
- Tasks: Lead content strategy and produce high-quality, engaging long-form pieces.
- Company: Join Miro's innovative Organic Growth team focused on unique content creation.
- Benefits: Equity, wellbeing benefits, WFH allowance, and a learning stipend.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the evolving content landscape with your creativity and expertise.
- Qualifications: Experience in editorial roles and a track record of successful long-form content.
The predicted salary is between 40000 - 50000 £ per year.
About the Team
The Organic Growth team is responsible for how Miro shows up in search and, increasingly, in AI-powered answer engines. We work closely with other go-to-market teams to ensure content we create reaches Miro's audience wherever they are spending their time.
About the Role
Search and discovery is changing. Google's AI-Overviews and LLMs are becoming the default way informational queries are answered. However, the information provided is often generic and lacks unique data points or interesting opinions. Miro is looking for a content leader to help us win in this new era by ensuring all content we publish is of the highest quality and is not commoditised, meaning there is something genuinely interesting and unique about it that only we can bring. We are also looking for someone who can help us be successful when it comes to content distribution, and work effectively with other stakeholders in the business in a coordinated way to ensure we are reaching the right people.
What you’ll do
- Own the organic growth content and research strategy
- Operationalise long-form content production in the team.
- Produce flagship long-form pieces yourself to set the standard, while also briefing others
- Build the framework for expert interviews, surveys, and original research
- Scale expert authorship (internal and external SMEs) so content is published under real, credible bylines
- Coordinate distribution with cross-functional stakeholders such as social and lifecycle marketing
- Identify priority topics by staying embedded in product development and partnering with
- Maintain the editorial calendar and track/report on content performance
What you’ll need
- Experience in a similar editorial, content-focussed role
- Examples of long-form pieces that have performed in organic search and social channels (such as LinkedIn)
- Hands-on experience designing and running original research
- Track record building expert-authorship or byline programs
- Experience operationalising content quality across a team
- Cross-functional experience partnering across marketing and sales teams to plan distribution as part of the content process
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
Content Editor in London employer: Miro
Miro is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As the Director of Product Design, you will not only lead a talented team but also engage directly in the design process, ensuring your contributions shape the future of AI-powered collaboration tools. With a strong focus on employee growth, Miro offers comprehensive benefits including equity, wellbeing support, and a commitment to professional development, making it an ideal place for those seeking meaningful and rewarding employment in New York.
StudySmarter Expert Advice🤫
We think this is how you could land Content Editor in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Miro and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Miro are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Miro on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Miro. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Editor in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Miro. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Miro:Show us that you’ve done your homework! In your application, briefly mention what you admire about Miro’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Miro
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Miro will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Miro, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
