At a Glance
- Tasks: Lead Miro's global Marketing & Communications strategy and shape our brand narrative.
- Company: Join Miro, a dynamic visual workspace for innovation with a collaborative culture.
- Benefits: Competitive salary, equity package, wellbeing benefits, and learning allowances.
- Why this job: Make a real impact by crafting compelling stories that elevate Miro's brand globally.
- Qualifications: 10+ years in marketing communications with strong leadership and strategic skills.
- Other info: Be part of a diverse team dedicated to innovation and collaboration.
The predicted salary is between 156000 - 195000 £ per year.
About The Team
Miro’s Corporate Marketing team is responsible for Miro’s story and expressing it through brand communications, content, events and customer experiences. We are responsible for shaping and sharing Miro’s core story with the world – from critical influencers to our enterprise customers, through to our users.
About The Role
We are seeking an experienced Head of Storytelling to develop and lead Miro’s integrated Marketing and Communications strategy globally. In this senior role, you will own the narrative and create the vision for how we communicate and elevate Miro's brand through content, brand activations, social media, partnerships and communications. This role requires a unique blend of strategic vision, creative thinking, and operational excellence to build a world-class Storytelling team that drives business impact through compelling messaging and effective channel management.
What You’ll Do
- Develop and own Miro’s global Marketing & Communications strategy aligned with our business objectives and marketing goals
- Lead the evolution of Miro's brand narrative as we expand our product portfolio
- Build and manage high-performing teams across Brand Marketing, Content, Social Media, PR, and Influencer Marketing
- Create comprehensive communications playbooks and standards to ensure consistent brand experiences across channels and regions
- Drive the content strategy and editorial calendar across owned and earned media
- Oversee public relations efforts, including media relations, thought leadership, and crisis communications
- Develop metrics frameworks to measure communications effectiveness and drive continuous improvement
- Manage global marketing communications budgets with a focus on maximizing impact while increasing efficiency
What You’ll Need
- 10+ years of experience in marketing communications, with at least 5 years in leadership roles
- Proven track record developing and executing integrated marketing strategies in B2B SaaS environments
- Experience leading communications through company transitions (e.g., multi-product evolution, repositioning)
- Outstanding leadership and communication skills across diverse international stakeholders
- Strong strategic thinking abilities combined with operational excellence
- Experience building and managing high-performing, distributed marketing teams
- Deep expertise in content strategy, brand management, social media, PR, and influencer marketing
- Data-driven approach to measuring communications effectiveness and ROI
What’s In It For You
- Competitive equity package
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Opportunity to work for a globally diverse team
The reasonably estimated salary range is specific to New York and may not be applicable to other locations. Final compensation and total package components will be based on individual factors such as the candidate's skills, qualifications, and experience. The range for this role is: New York salary range $220,000—$275,000 USD.
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Head of Storytelling employer: Miro
Contact Detail:
Miro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Storytelling
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with hiring managers or during interviews, weave in your experiences and successes in a way that highlights your unique approach to brand communication and marketing strategies.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you would tackle challenges like leading a team through a company transition or developing a new content strategy. Practising your responses will help you feel more confident and ready to impress.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our amazing team at Miro.
We think you need these skills to ace Head of Storytelling
Some tips for your application 🫡
Craft Your Story: When applying for the Head of Storytelling role, make sure to weave your own narrative into your application. Highlight your journey in marketing communications and how it aligns with Miro's mission to empower teams.
Showcase Your Experience: Don’t just list your past roles; illustrate how your experience has shaped your strategic vision and operational excellence. Use specific examples that demonstrate your ability to lead high-performing teams and drive impactful marketing strategies.
Be Data-Driven: Since this role requires a data-driven approach, include metrics and outcomes from your previous campaigns. Show us how you've measured success and improved communications effectiveness in your past positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our diverse team at Miro!
How to prepare for a job interview at Miro
✨Know Miro's Story Inside Out
Before your interview, dive deep into Miro's brand narrative and recent campaigns. Understand their mission and how they communicate with their audience. This will not only help you align your vision with theirs but also show that you're genuinely interested in the company.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed integrated marketing strategies in previous roles. Highlight your experience in B2B SaaS environments and be ready to explain how you can apply that knowledge to elevate Miro's brand.
✨Demonstrate Leadership Skills
As a Head of Storytelling, you'll need to lead diverse teams. Be prepared to share your approach to building high-performing teams and managing cross-functional collaboration. Use anecdotes that illustrate your leadership style and how it has driven success in past projects.
✨Be Data-Driven
Miro values a data-driven approach, so come equipped with metrics and frameworks you've used to measure communications effectiveness. Discuss how you've used data to inform your strategies and improve ROI, as this will resonate well with their focus on continuous improvement.