At a Glance
- Tasks: Build and launch a demand engine focused on converting high-intent users.
- Company: Join a dynamic team at Miro, where innovation meets collaboration.
- Benefits: Equity, wellbeing benefits, WFH allowance, and learning stipends await you.
- Other info: Work in a diverse environment with excellent career growth opportunities.
- Why this job: Make a real impact by optimising conversion and driving growth.
- Qualifications: Experience in building demand motions and strong analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
About The Team
This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics. We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through a mix of self‑serve and sales‑assisted conversion. This role will work directly with the SMB team.
About The Role
Most growth teams optimise for traffic and pipeline. This role is about conversion. Miro has strong inbound, solid product‑market fit, and a growing enterprise motion. What’s missing is a system to convert high‑intent users who are already in our funnel but aren’t converting today. This role builds that system. You’ll create and operate a scaled demand engine that sits between self‑serve and sales. The focus is simple: capture high‑intent users at the point of friction and convert them quickly through human‑led engagement. This is a build role. You’ll own the motion end‑to‑end, stand it up from zero, and prove it works. AI is core to how this gets built, not just a layer on top but embedded in targeting, routing, and execution from day one.
What You’ll Do
- Build and launch a scaled demand engine focused on conversion, not top‑of‑funnel.
- Stand up inbound chat across high‑intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion.
- Design and run outbound programs using propensity modelling to engage high‑intent accounts not yet converting.
- Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR.
- Work directly with SMB reps to drive high‑velocity conversion.
- Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout.
- Define and implement attribution and incrementality frameworks from day one.
- Build dashboards that clearly show impact vs existing channels.
- Rapidly test, iterate, and improve performance based on real conversion data.
What You’ll Need
- Proven experience building and operating demand or growth motions from scratch.
- Strong execution instinct: you move quickly and get things live without waiting for perfect conditions.
- Deep understanding of conversion, funnel mechanics, routing, and attribution.
- Experience working directly with sales teams in high‑velocity environments.
- A practical approach to AI: You integrate AI into workflows that others can use.
- You use AI to improve targeting, routing, and decision‑making.
- You apply judgement and don’t rely on AI outputs blindly.
- Strong analytical mindset with the ability to translate data into action quickly.
- Comfortable operating across strategy and execution at the same time.
- Experience working cross‑functionally with Sales, Marketing Ops, and Product.
What's In It For You
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location, and you can refer to our Global Miro benefits board for more information.
Head of Scaled Demand employer: Miro
Miro is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As the Director of Product Design, you will not only lead a talented team but also engage directly in the design process, ensuring your contributions shape the future of AI-powered collaboration tools. With a strong focus on employee growth, Miro offers comprehensive benefits including equity, wellbeing support, and a commitment to professional development, making it an ideal place for those seeking meaningful and rewarding employment in New York.
