At a Glance
- Tasks: Build and launch a demand engine focused on converting high-intent users.
- Company: Join a dynamic team at Miro, where innovation meets collaboration.
- Benefits: Equity, wellbeing benefits, WFH allowance, and learning stipends await you.
- Other info: Work in a diverse environment with excellent career growth opportunities.
- Why this job: Make a real impact by optimising conversion and driving growth.
- Qualifications: Experience in building demand motions and strong analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
About The Team
This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics. We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through a mix of self‑serve and sales‑assisted conversion. This role will work directly with the SMB team.
About The Role
Most growth teams optimise for traffic and pipeline. This role is about conversion. Miro has strong inbound, solid product‑market fit, and a growing enterprise motion. What’s missing is a system to convert high‑intent users who are already in our funnel but aren’t converting today. This role builds that system. You’ll create and operate a scaled demand engine that sits between self‑serve and sales. The focus is simple: capture high‑intent users at the point of friction and convert them quickly through human‑led engagement. This is a build role. You’ll own the motion end‑to‑end, stand it up from zero, and prove it works. AI is core to how this gets built, not just a layer on top but embedded in targeting, routing, and execution from day one.
What You’ll Do
- Build and launch a scaled demand engine focused on conversion, not top‑of‑funnel.
- Stand up inbound chat across high‑intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion.
- Design and run outbound programs using propensity modelling to engage high‑intent accounts not yet converting.
- Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR.
- Work directly with SMB reps to drive high‑velocity conversion.
- Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout.
- Define and implement attribution and incrementality frameworks from day one.
- Build dashboards that clearly show impact vs existing channels.
- Rapidly test, iterate, and improve performance based on real conversion data.
What You’ll Need
- Proven experience building and operating demand or growth motions from scratch.
- Strong execution instinct: you move quickly and get things live without waiting for perfect conditions.
- Deep understanding of conversion, funnel mechanics, routing, and attribution.
- Experience working directly with sales teams in high‑velocity environments.
- A practical approach to AI: You integrate AI into workflows that others can use.
- You use AI to improve targeting, routing, and decision‑making.
- You apply judgement and don’t rely on AI outputs blindly.
- Strong analytical mindset with the ability to translate data into action quickly.
- Comfortable operating across strategy and execution at the same time.
- Experience working cross‑functionally with Sales, Marketing Ops, and Product.
What's In It For You
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location, and you can refer to our Global Miro benefits board for more information.
Head of Scaled Demand employer: Miro
Miro is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. As the Head of Scaled Demand, you will have the opportunity to build impactful systems from the ground up, supported by a comprehensive global benefits package that includes equity, wellbeing initiatives, and a commitment to your professional growth through learning and development stipends. Join us in a role that not only values your expertise but also empowers you to make a significant difference in our conversion strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Scaled Demand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Miro and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Miro are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Miro on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Miro. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Scaled Demand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Miro. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Miro:Show us that you’ve done your homework! In your application, briefly mention what you admire about Miro’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Miro
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Miro will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Miro, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
