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For Companies At a Glance
- Tasks: Lead the Lifecycle Marketing team to create engaging customer experiences and drive growth.
- Company: Join Miro, a dynamic visual workspace company empowering teams globally.
- Benefits: Enjoy competitive salary, health benefits, flexible time off, and learning allowances.
- Why this job: Shape the future of customer engagement and education in a fast-paced tech environment.
- Qualifications: 7-10 years in Customer Experience/Success/Marketing with leadership experience.
- Other info: Be part of a diverse team fostering collaboration and innovation.
The predicted salary is between 138000 - 172800 ÂŁ per year.
About the Team
The Miro Lifecycle and Education team architects and delivers scalable digital-first customer experiences that accelerate value realization for all Miro users and customers. Operating across three strategic work streams Journeys & Engagement, Educational Content & Programs and User Onboarding & AI Acceleration we drive onboarding adoption engagement and expansion through best-in-class educational content and data-driven user journey orchestration. Guided by principles of objective-driven design impact at scale and customer-centric growth this highly specialized team sits at the intersection of product customer success and revenue growth directly influencing Miro\’s ability to deliver personalized experiences to millions of users globally. The leader joining this team will lead a high-impact organization that shapes the future of how Miro engages, educates and grows its customer base.
About the Role
This role will drive strategic vision and hands‑on execution for customer activation, onboarding, adoption, engagement, renewal, support and expansion across Miro\’s tiered customer segments (User, Team Lead, Team Organization). This leadership role owns the complete roadmap and strategic approach for delivering on goals across Lifecycle & Education Marketing functions.
As both strategic architect and execution leader you will be accountable for building and scaling enablement and lifecycle management programs through specialized teams while maintaining direct oversight of tactical implementation. You will deliver exceptional digital‑first scaled experiences for Miro\’s user and customer base via automation, educational content and data‑driven engagement strategies.
Key Accountabilities
Strategic Leadership & Roadmap Ownership
Own and drive the comprehensive roadmap and strategic approach for Lifecycle & Education Marketing
Define long‑term vision while maintaining hands‑on involvement in execution planning and delivery
Ensure strategic initiatives translate into measurable business outcomes across all customer segments
Function Performance & Team Management
Full accountability for the performance and results of the Lifecycle & Education Marketing function
Actively guide and develop team managers to optimize their tactical execution plans
Provide hands‑on leadership in critical initiatives while empowering team managers to drive day‑to‑day operations
Establish performance metrics and ensure consistent delivery against strategic objectives through effective team oversight
What you’ll do
Strategic Leadership & Team Management
Marketing Leadership Team: Serve as key member contributing to marketing strategy and go‑to‑market planning on the Marketing Leadership team
Cross‑functional Collaboration: Partner extensively with Customer Success, Sales, Campaigns, Digital teams and Product via release practices for seamless integration of customer experience initiatives
Technology Innovation: Champion adoption of automation and personalization technologies for meaningful engagements and intelligent triggers
Senior Leadership Team Management: Lead three functions – Database Health & Omni‑Channel Lifecycle Nurture, Customer Journey Strategy & Content and Customer Channel Management & Optimization
Database Health & Lifecycle Nurture Team
Customer data quality, segmentation analytics and AI‑driven lifecycle campaigns
Channel analytics, A/B testing and omnichannel experience optimization
Database hygiene, behavioral tracking and real‑time engagement automation
Personalized onboarding sequences and intelligent nurture tracks
Digital channel strategy and engagement platform management with automation/personalization focus
Advanced email automation, in‑app messaging and personalized outreach triggers based on health‑scoring models, risk identification and predictive analytics supporting Sales/Customer Success retention and renewal strategies
Customer Journey Strategy & Content Team
Customer journey mapping, content strategy and educational program creation
Academy program development, help‑center optimization and scaled learning initiatives
Futures: Utilize learning content to source training data showing how humans work through complex problems with focused logical data sets for AI/ML applications
Includes how‑tOS custom and/or broad base webinars and certification programs
Aligns delivery based on Marketing Campaign strategy and Digital team execution for consistent messaging and coordinated timing
Customer Lifecycle Excellence
Onboarding : Scalable programs reducing time‑to‑value across investment tiers (first 90‑day focus)
Adoption & Engagement : Health monitoring and engagement frameworks driving MAU (creator and capabilities) growth
Renewal Support : Support Sales/Customer Success/Renewal strategies through trigger‑based notifications and automated alerts
Expansion : Data‑driven identification of upsell/cross‑sell opportunities and investment tier progression (PQA and new product upgrades)
Digital Coverage : 100% digital coverage with personalized experiences at scale
Tiered Customer Architecture
Architect differentiated programs across investment levels (User, Team Lead, Team Organization across Miro investment levels)
Scalable engagement models through intelligent automation and AI‑driven personalization
Sophisticated journey mapping with automated triggers and measurable outcomes per tier
Product Qualified
Head of Lifecycle Marketing and Education employer: Miro
Contact Detail:
Miro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Lifecycle Marketing and Education
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can contribute to their goals, especially in lifecycle marketing and customer engagement.
✨Tip Number 3
Showcase your skills with a portfolio or case studies. Highlight your past successes in customer experience and marketing strategies to demonstrate your impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of Lifecycle Marketing and Education
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in customer lifecycle marketing. Use keywords from the job description to show that you understand what Miro is looking for.
Showcase Your Leadership Skills: Since this role involves leading a team, don’t forget to include examples of how you've successfully managed teams in the past. Share specific achievements that demonstrate your ability to drive results and foster collaboration.
Be Data-Driven: Miro values data-driven decision-making, so be sure to mention any experience you have with analytics tools or strategies. Highlight how you've used data to improve customer engagement or marketing outcomes in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Miro
✨Know Your Customer Journey
Familiarise yourself with Miro's customer journey and how the Lifecycle Marketing and Education team enhances user experiences. Be ready to discuss specific strategies you would implement to improve onboarding and engagement, showcasing your understanding of customer-centric growth.
✨Showcase Your Leadership Style
Prepare to articulate your leadership approach, especially in managing teams of 15+ members. Share examples of how you've successfully guided teams through strategic initiatives, ensuring that you highlight your ability to empower others while maintaining oversight on performance metrics.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss your experience with data analytics and how it informs your marketing strategies. Highlight any tools you've used, like Gainsight or HubSpot, and provide examples of how you've leveraged data to drive customer engagement and retention.
✨Emphasise Cross-Functional Collaboration
Miro values collaboration across various teams. Prepare to share instances where you've worked closely with sales, product, or customer success teams to achieve common goals. This will demonstrate your ability to integrate marketing efforts seamlessly within a larger organisational framework.
