At a Glance
- Tasks: Drive pipeline growth through innovative lifecycle and ABM programs.
- Company: Join Miro, a leading visual workspace for innovation.
- Benefits: Equity, wellbeing benefits, WFH allowance, and learning stipend.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic marketing role with global reach.
- Qualifications: 4+ years in Lifecycle Marketing or Demand Generation; Marketo experience preferred.
The predicted salary is between 67500 - 82500 £ per year.
This role sits within Miro’s Demand Generation team, part of the broader Integrated Marketing organization, and partners closely with Campaigns, Marketing Ops, and Regional Marketing teams.
The team supports the Enterprise sales-led motion, focused on driving predictable pipeline growth by creating, capturing, and converting high-quality demand across target accounts.
Working across both new logo acquisition and existing customers, we align marketing and sales around data‑driven programs that accelerate revenue and improve conversion efficiency.
About the Role
As a Senior Specialist, Demand Generation, you will own the execution and optimization of lifecycle, ABM, and nurture programs that drive pipeline growth.
You will design and scale campaigns across acquisition, nurture, activation, and expansion, with a focus on improving engagement and conversion efficiency across target accounts.
You will partner closely with cross‑functional teams to bring both scaled (1: many) and tailored (1: few/1:1) programs to life and continuously improve performance through testing, insights, and optimization.
This role sits at the intersection of execution and experimentation, combining strong lifecycle marketing fundamentals with a data‑driven approach to scaling impact.
- What you’ll do
- Build and optimize lifecycle programs for Enterprise customers and prospects that improve engagement and drive measurable conversion impact across the funnel.
- Own experimentation across lifecycle programs, defining hypotheses, running A/B tests, and iterating based on performance insights to improve conversion rates.
- Bring creative thinking into lifecycle campaigns through new angles, messaging ideas, and lightweight experiments that improve performance.
- Partner with Campaigns, Design, and Content teams to translate broader campaign narratives into effective lifecycle executions.
- Partner with regional and field teams to develop and scale personalized ABM playbooks that drive engagement and conversion across high‑value accounts.
- Partner with Marketing Ops to scope and brief campaign requirements, and oversee execution quality through QA, monitoring, and ongoing alignment.
- Build and maintain lifecycle infrastructure in Marketo, including smart lists, engagement programs, triggers, tokens, and templates.
- Define and track lifecycle performance using dashboards and reporting frameworks, ensuring data quality, attribution, and alignment between Marketo and Salesforce.
- Integrate AI tools and automation into daily workflows to accelerate campaign build, QA, content creation, analysis, and lifecycle optimization across systems.
- What you’ll need
- 4+ years of Lifecycle Marketing, Demand Generation or ABM experience in Enterprise B2B environments.
- 1+ year of hands‑on experience with Marketo and Salesforce – preferred.
- Proven track record of building and optimizing lifecycle programs that drive measurable engagement and conversion across the funnel.
- Experience running and scaling ABM programs across target accounts – strong advantage.
- Strong understanding of segmentation, personalization, and end‑to‑end customer journey design.
- Creative marketing capability with experience adapting messaging, developing campaign angles, and running lightweight copy tests to improve performance.
- Strong analytical mindset with experience building dashboards and reporting frameworks to measure impact, ensure data integrity, and support structured experimentation.
- Strong communication skills with experience working cross‑functionally across multiple stakeholders in a global environment.
- Demonstrated ability to apply AI tools and workflows to improve efficiency and conversion outcomes.
- What's in it for you
We want you to feel supported, connected, and ready to grow.
Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend.
Join a diverse team where you can do your best work.
Full benefits may differ per location.
If you would like to learn more about location‑specific benefits, please refer to our Global Miro benefits board.
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing.
The platform’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more.
Miro, co‑headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborating in the Innovation Workspace.
Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
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Senior Specialist, Demand Generation employer: Miro Group
Miro is an exceptional employer that fosters a dynamic and innovative work culture, perfect for growth-oriented professionals. With a strong emphasis on collaboration across teams and a commitment to employee development, you will have ample opportunities to enhance your skills while contributing to impactful projects. Located in a vibrant area, Miro offers a unique blend of flexibility and creativity, making it an ideal place for those looking to thrive in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Specialist, Demand Generation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Miro Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Miro Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Miro Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Miro Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Specialist, Demand Generation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Miro Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Miro Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Miro Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Miro Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Miro Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Miro Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
