At a Glance
- Tasks: Lead regional marketing strategy and execution for the UK and Ireland, driving pipeline and revenue growth.
- Company: Join Miro, a dynamic visual workspace company with a collaborative culture.
- Benefits: Enjoy competitive equity, medical insurance, office perks, and a learning allowance.
- Other info: Be part of an inspiring workplace in Amsterdam, fostering innovation and inclusivity.
- Why this job: Make a real impact in a key international market while working with a diverse team.
- Qualifications: 7+ years in B2B SaaS marketing with strong analytical and collaboration skills.
The predicted salary is between 36000 - 60000 £ per year.
The regional marketing function at Miro focuses on driving pipeline and revenue across our key markets. You will be joining the EMEA regional marketing team, with responsibility for our UK and Ireland business.
About the Role
Miro is looking for an experienced and ambitious senior regional marketing manager to own the strategy, execution and localized impact of our marketing efforts in the United Kingdom and Ireland. This is a critical role responsible for driving significant pipeline and revenue growth in a key international market. Reporting to the Head of Regional Marketing (EMEA), you will be the marketing expert for the UK, collaborating closely with Sales, Customer Success, Product Marketing, and our Global Campaigns team to deliver high-performing regional marketing programs. This is an individual contributor role, operating without direct reports but with significant organisational influence. The ability to collaborate with and steer cross-functional peers is critical for success.
What you’ll do
- Establish and own Miro's regional marketing plan for UKI, translating GTM goals into a strategy that directly generates and accelerates pipeline.
- Lead the end to end development and execution of effective and scalable regional marketing activities including events, ABM, and other field programs that accelerate pipeline and drive revenue.
- Align, prioritise and plan closely with sales, marketing and other functional and cross-functional teams to ensure that targets are met.
- Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution.
- Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow-up strategies.
- Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plan and field events.
- Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders.
- Own and manage the regional marketing budget for the UK, demonstrating a strong ROI for all expenditures.
- Manage local agency relationships and event logistics.
What you’ll need
- 7+ years of experience in B2B SaaS marketing, with at least 3 years dedicated to a UK regional marketing role.
- A proven track record of designing and executing full-funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth.
- Deep understanding of the UK B2B technology landscape, buyer personas, and customer journey.
- Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo).
- Exceptional collaboration and communication skills, with the ability to influence cross-functional teams (Sales, Product, Global Marketing).
- Strong understanding of regional campaign management and measurement.
- Outstanding skills in project management and prioritisation.
- Demonstrated ability to act decisively in ambiguous situations to move work forward effectively.
- Demonstrated experience leveraging AI tools to enhance program efficiency and output.
What’s in it for you
- Competitive equity package.
- Medical insurance coverage.
- Lunch, snacks and drinks provided in the office.
- Wellbeing benefit and WFH equipment allowance.
- Annual learning and development allowance to grow your skills and career.
- Travel allowance for your commute.
- Opportunity to work for a globally diverse team.
- Inspiring workplace in the heart of Amsterdam.
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world. We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.
An interactive presentation to see your skills in action, based around a particular case study or business problem.
Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture. Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro.
Senior Regional Marketing Manager employer: Miro Group
Miro is an exceptional employer that fosters a collaborative and innovative work culture, particularly within its EMEA regional marketing team based in Amsterdam. Employees benefit from competitive equity packages, comprehensive medical insurance, and generous learning and development allowances, all while working in a vibrant environment that champions diversity and inclusion. With a focus on personal growth and a supportive atmosphere, Miro empowers its team members to thrive and make a meaningful impact in the B2B SaaS landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. This will not only help you answer questions but also show your genuine interest in Miro and the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you get comfortable with common interview questions and refine your responses to highlight your skills and experiences.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you on their radar.
We think you need these skills to ace Senior Regional Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Regional Marketing Manager role. Highlight your experience in B2B SaaS marketing and how it aligns with Miro's goals for the UK and Ireland market.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful campaigns you've led. Use metrics to demonstrate how you’ve driven pipeline and revenue growth in previous roles.
Be Authentic:Let your personality shine through in your application. Miro values collaboration and a humble approach, so don’t hesitate to share your passion for marketing and teamwork.
Apply Through Our Website:We encourage you to submit your application directly through our website. This ensures that your application gets the attention it deserves and helps us streamline the process!
How to prepare for a job interview at Miro Group
✨Know Your Market Inside Out
Before the interview, dive deep into the UK and Ireland B2B SaaS landscape. Understand the key players, trends, and challenges. This knowledge will help you demonstrate your expertise and show how you can drive pipeline and revenue growth for Miro.
✨Showcase Your Campaign Successes
Prepare specific examples of full-funnel marketing campaigns you've executed that resulted in measurable growth. Be ready to discuss the strategies you used, the metrics you tracked, and how you collaborated with cross-functional teams to achieve success.
✨Emphasise Collaboration Skills
Since this role requires working closely with Sales, Customer Success, and Product Marketing, highlight your experience in influencing and collaborating with diverse teams. Share stories that showcase your ability to align goals and drive results together.
✨Be Ready for Analytical Questions
Brush up on your analytical skills and be prepared to discuss how you've used CRM and marketing automation tools to measure campaign performance. Miro values data-driven decision-making, so showing your proficiency in this area will set you apart.
