At a Glance
- Tasks: Build and launch a demand engine focused on converting high-intent users.
- Company: Join a dynamic team at a leading tech company with a focus on innovation.
- Benefits: Equity, wellbeing benefits, WFH equipment allowance, and learning stipend.
- Other info: Collaborate across teams in a supportive and diverse environment.
- Why this job: Make a real impact by optimising conversion and driving growth.
- Qualifications: Experience in building demand motions and strong analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics. We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through a mix of self‐serve and sales‐assisted conversion. This role will work directly with the SMB team.
About the Role
Most growth teams optimise for traffic and pipeline. This role is about conversion. Miro has strong inbound, solid product‐market fit, and a growing enterprise motion. What's missing is a system to convert high‐intent users who are already in our funnel but aren't converting today. This role builds that system. You'll create and operate a scaled demand engine that sits between self‐serve and sales. The focus is simple: capture high‐intent users at the point of friction and convert them quickly through human‐led engagement. This is a build role. You'll own the motion end‐to‐end, stand it up from zero, and prove it works. AI is core to how this gets built. Not as a layer on top, but embedded in targeting, routing, and execution from day one.
What you'll do
- Build and launch a scaled demand engine focused on conversion, not top‐of‐funnel.
- Stand up inbound chat across high‐intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion.
- Design and run outbound programs using propensity modelling to engage high‐intent accounts not yet converting.
- Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR.
- Work directly with SMB reps to drive high‐velocity conversion.
- Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout.
- Define and implement attribution and incrementality frameworks from day one.
- Build dashboards that clearly show impact vs existing channels.
- Rapidly test, iterate, and improve performance based on real conversion data.
What you'll need
- Proven experience building and operating demand or growth motions from scratch.
- Strong execution instinct: you move quickly and get things live without waiting for perfect conditions.
- Deep understanding of conversion, funnel mechanics, routing, and attribution.
- Experience working directly with sales teams in high‐velocity environments.
- A practical approach to AI:
- You integrate AI into workflows that others can use.
- You use AI to improve targeting, routing, and decision‐making.
- You apply judgement and don't rely on AI outputs blindly.
- Strong analytical mindset with the ability to translate data into action quickly.
- Comfortable operating across strategy and execution at the same time.
- Experience working cross‐functionally with Sales, Marketing Ops, and Product.
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location.
Head of Scaled Demand in London employer: Miro Group
At Miro, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As the Head of Scaled Demand, you'll have the opportunity to build innovative systems from the ground up, supported by a global benefits package that includes equity, wellbeing initiatives, and a commitment to your professional growth through learning and development stipends. Join us in a collaborative environment where your contributions directly impact our success and where you can thrive alongside a diverse team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Scaled Demand in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements, especially those related to conversion and demand generation. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the role. Think about how you’d build a scaled demand engine and be ready to share your ideas. We want to see your thought process!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Head of Scaled Demand in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in building demand engines and conversion strategies. We want to see how your skills align with the role, so don’t be shy about showcasing relevant achievements!
Showcase Your Analytical Skills:Since this role requires a strong analytical mindset, include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can translate numbers into actionable insights, so let us know how you’ve done this!
Highlight Cross-Functional Collaboration:This position involves working closely with various teams like Sales and Marketing Ops. Share experiences where you’ve successfully collaborated across departments to achieve common goals. We value teamwork and want to see how you fit into that picture!
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people. Don’t miss out on this opportunity!
How to prepare for a job interview at Miro Group
✨Know Your Numbers
Make sure you come prepared with data that showcases your previous successes in building demand or growth motions. Be ready to discuss specific metrics, like conversion rates and pipeline growth, as this role is all about optimising for conversion.
✨Understand the AI Landscape
Since AI is a core part of this role, brush up on how you've integrated AI into workflows in the past. Be prepared to share examples of how you've used AI for targeting and decision-making, and how it can enhance conversion strategies.
✨Showcase Your Cross-Functional Experience
This position requires collaboration with various teams. Highlight your experience working with sales, marketing ops, and product teams. Share specific instances where your cross-functional work led to successful outcomes, especially in high-velocity environments.
✨Be Ready to Discuss Your Build Strategy
As this is a build role, think through how you would approach creating a scaled demand engine from scratch. Prepare to discuss your strategy for standing up inbound chat and outbound programs, and how you would measure success from day one.
