At a Glance
- Tasks: Build and launch a demand engine focused on converting high-intent users.
- Company: Join a dynamic team at a leading tech company with a focus on innovation.
- Benefits: Equity, wellbeing benefits, WFH equipment allowance, and learning stipends.
- Other info: Collaborate across teams in a supportive and diverse environment.
- Why this job: Make a real impact by optimising conversion and driving growth.
- Qualifications: Experience in building demand motions and strong analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics. We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through a mix of self‑serve and sales‑assisted conversion. This role will work directly with the SMB team.
About the Role
Most growth teams optimise for traffic and pipeline. This role is about conversion. Miro has strong inbound, solid product‑market fit, and a growing enterprise motion. What’s missing is a system to convert high‑intent users who are already in our funnel but aren’t converting today. This role builds that system. You’ll create and operate a scaled demand engine that sits between self‑serve and sales. The focus is simple: capture high‑intent users at the point of friction and convert them quickly through human‑led engagement. This is a build role. You’ll own the motion end‑to‑end, stand it up from zero, and prove it works. AI is core to how this gets built. Not as a layer on top, but embedded in targeting, routing, and execution from day one.
What you’ll do
- Build and launch a scaled demand engine focused on conversion, not top‑of‑funnel
- Stand up inbound chat across high‑intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion
- Design and run outbound programs using propensity modelling to engage high‑intent accounts not yet converting
- Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR
- Work directly with SMB reps to drive high‑velocity conversion
- Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout
- Define and implement attribution and incrementality frameworks from day one
- Build dashboards that clearly show impact vs existing channels
- Rapidly test, iterate, and improve performance based on real conversion data
What you’ll need
- Proven experience building and operating demand or growth motions from scratch
- Strong execution instinct: you move quickly and get things live without waiting for perfect conditions
- Deep understanding of conversion, funnel mechanics, routing, and attribution
- Experience working directly with sales teams in high‑velocity environments
- A practical approach to AI:
- You integrate AI into workflows that others can use
- You use AI to improve targeting, routing, and decision‑making
- You apply judgement and don’t rely on AI outputs blindly
- Strong analytical mindset with the ability to translate data into action quickly
- Comfortable operating across strategy and execution at the same time
- Experience working cross‑functionally with Sales, Marketing Ops, and Product
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location.
Head of Scaled Demand employer: Miro Group
At Miro, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As the Head of Scaled Demand, you'll have the unique opportunity to build and optimise a conversion-focused demand engine in a collaborative environment, supported by a global benefits package that includes equity, wellbeing initiatives, and professional development opportunities. Join us in our vibrant location where innovation meets growth, and be part of a diverse team dedicated to making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Scaled Demand
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements, especially around conversion and demand generation. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by understanding the company’s product and how they generate demand. Be ready to discuss how you can build and optimise their conversion systems using your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of Scaled Demand
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in building demand engines and conversion strategies. We want to see how your skills align with the role, so don’t hold back on showcasing relevant achievements!
Showcase Your Analytical Skills:Since this role is all about conversion and data-driven decisions, include examples of how you've used analytics to improve performance in past roles. We love seeing candidates who can turn numbers into actionable insights!
Be Clear and Concise:When writing your application, keep it straightforward. Use bullet points where possible and avoid jargon. We appreciate clarity, and it helps us quickly understand your qualifications and fit for the role.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Miro Group
✨Know Your Numbers
Make sure you come prepared with data that showcases your previous successes in building demand engines or conversion systems. Be ready to discuss specific metrics, like conversion rates and pipeline growth, as this role is all about optimising for results.
✨Understand the AI Landscape
Since AI is a core part of this role, brush up on how you've integrated AI into workflows in the past. Be prepared to share examples of how you've used AI for targeting and routing, and how it improved your decision-making processes.
✨Collaborate Like a Pro
This position requires working closely with various teams, so highlight your experience in cross-functional collaboration. Share stories about how you've partnered with sales, marketing ops, or product teams to drive high-velocity conversions.
✨Be Ready to Build
As this is a build role, demonstrate your strong execution instinct. Talk about times when you’ve launched initiatives from scratch and how you navigated challenges along the way. Show them you can move quickly and effectively without waiting for perfect conditions.
