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- Tasks: Lead Miro's global demand generation strategy and drive pipeline growth.
- Company: Join a dynamic team at Miro, a leader in visual collaboration.
- Benefits: Enjoy competitive equity, health insurance, and a learning allowance.
- Why this job: Make a real impact on revenue growth while working with innovative teams.
- Qualifications: 8+ years in demand generation with leadership experience required.
- Other info: Collaborative culture focused on diversity and inclusion.
The predicted salary is between 72000 - 108000 £ per year.
About the Team The Demand Generation team has the potential to be a key growth driver at Miro. Today its scope and impact are evolving with a growing focus on building scalable programs across the full customer journey from new logo acquisition to expansion within existing accounts and segments. We are investing in leadership structure and strategic clarity to take this function to the next level and unlock its full impact on pipeline and revenue generation.
Partnering closely with sales product marketing marketing operations and analytics the team is responsible for defining and delivering integrated campaigns that create and capture demand converting it into qualified pipeline and revenue.
About the Role As Head of Demand Generation you will be a key stakeholder in driving Miros global pipeline generation strategy and execution. You will define the vision scope and structure of the function and lead a team focused on delivering scalable measurable growth across both net-new and expansion audiences in close partnership with GTM teams.
You will oversee core demand programs including LinkedIn campaigns content syndication and ABM execution. Youll collaborate closely with Sales to improve outbound effectiveness and work alongside marketing and sales operations to ensure targeting lead scoring and funnel mechanics are optimized for conversion and scale.
This is a senior cross-functional leadership role that combines data-driven strategy operational rigor and hands-on execution. Your work will directly impact pipeline creation sales productivity and Miros revenue growth.
What youll do Define and lead Miros global demand generation strategy across new logo and expansion audiences
Build and manage a high-performing team and agency partners across campaign execution ABM and content syndication
Own strategy and execution for LinkedIn campaigns ABM programs and targeted syndication
Collaborate with Sales to enhance outbound strategy messaging and follow-up flows
Partner with performance marketing lifecycle and content to align programs and drive pipeline growth
Improve MQL / PQL scoring frameworks and qualification models in collaboration with Sales and Analytics
Establish integrated funnel reporting and diagnostics to guide investment and improve conversion
Guide content and creative efforts in partnership with brand and creative strategy teams
Define and monitor KPIs across pipeline generation and funnel health with a focus on scalability and revenue impact
What youll need 8 years of experience in demand generation or integrated campaigns with 3 years in a leadership role
Proven success in driving pipeline and revenue growth in SaaS ideally in both PLG and sales-assisted environments
Deep experience in LinkedIn campaign strategy ABM execution and partner-led demand programs
Strong understanding of lead lifecycle scoring models and funnel optimization
Experience managing teams and agencies to execute integrated data-driven campaigns
Excellent cross-functional collaboration skills – particularly with Sales Product Marketing and Analytics
Strategic thinker with a test-and-learn mindset and strong executional discipline
Fluent in marketing and sales tech stacks (e.g. Marketo Salesforce attribution platforms intent data tools)
Whats in it for you Competitive equity package
Health insurance for you and your family
Corporate pension plan
Lunch snacks and drinks provided in the office
Wellbeing benefit and WFH equipment allowance
Annual learning and development allowance to grow your skills and career
Opportunity to work for a globally diverse team
Required Experience : Exec
Key Skills
Marketing & Promotions,Attorney At Law,Jni,Airlines,Art
Employment Type : Full Time
Experience : years
Vacancy : 1
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Global Head of Enterprise Demand Generation employer: Miro Group
Contact Detail:
Miro Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Enterprise Demand Generation
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your responses. Focus on articulating your experience in demand generation and how it aligns with the role at Miro.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Global Head of Enterprise Demand Generation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Global Head of Enterprise Demand Generation. Highlight your experience in demand generation, especially in SaaS, and showcase any leadership roles you've held. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about Miro and how you can contribute to our mission. Be specific about your achievements in pipeline generation and how they relate to the role.
Showcase Your Collaborative Spirit: Since this role involves working closely with various teams, make sure to highlight your cross-functional collaboration skills. Share examples of how you've successfully partnered with sales, marketing, or analytics in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Miro Group
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in demand generation strategies, especially those relevant to SaaS. Brush up on your LinkedIn campaign tactics and ABM execution, as these will be crucial in your discussions.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and managed high-performing teams in the past. Highlight your experience in cross-functional collaboration, particularly with sales and marketing teams, to demonstrate your ability to drive results.
✨Be Data-Driven
Familiarise yourself with key metrics and KPIs related to pipeline generation and funnel health. Be ready to discuss how you’ve used data to optimise campaigns and improve conversion rates in previous roles.
✨Align with Miro's Values
Understand Miro’s mission and values, and think about how your personal values align with theirs. Be prepared to discuss how you embody qualities like curiosity, resilience, and empathy in your work.