Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead mobile growth strategies for exciting apps and games, ensuring client success.
- Company: Miri is a dynamic growth agency focused on scaling mobile apps and games.
- Benefits: Enjoy competitive salary, annual leave, private healthcare, training allowance, and wellbeing perks.
- Why this job: Join a collaborative team shaping the future of mobile marketing with innovative strategies.
- Qualifications: 6-10 years in growth strategy, with expertise in mobile apps and performance marketing.
- Other info: This hybrid role requires occasional travel to London and Leeds offices.
The predicted salary is between 43200 - 72000 £ per year.
Reports to: Founder/ CEO
Direct reports: Strategy Manager(s), dotted line to Client Partners, Creative Strategists and UA Leads
About us:
Miri is a growth agency built to help mobile apps and games scale. As the industry undergoes fundamental shifts, signal loss, rising CPAs, and an evolving AI-driven ecosystem, we’re now looking for a Mobile Strategy Director to shape the future of mobile growth and lead our strategic efforts across client engagements. We’re a collaborative team of creative professionals working with some of the most exciting mobile games and apps out there. We enable businesses to grow rapidly by acquiring valuable users through digital advertising. We offer the full-service range from creative design, campaign strategy, and execution, to ongoing campaign optimisation.
As our Mobile Strategy Director, you will lead our approach to client growth, ensuring we remain the strategic partner of choice for ambitious brands. This role will act as the central bridge between client needs and cross-functional execution, ensuring clarity, confidence, and innovation in everything we deliver.
Key Responsibilities
- Strategic leadership: Own and evolve the strategic planning process for clients across lifecycle stages (UA, retention, scale and growth), with a particular focus on performance marketing.
- Client partnership: Act as the senior strategic advisor to key clients, helping them navigate uncertainty and unlock new growth opportunities.
- Brief interpretation: Translate client goals into integrated media, creative, and experimentation plans in partnership with cross-functional teams.
- Thought leadership: Stay ahead of market shifts (AI, signal loss, SKAN, creative automation) and proactively introduce frameworks, POVs, and playbooks to internal teams and clients.
- Pitch & new business: Lead the strategic development of pitch responses and be a key presence in new business meetings.
- Team leadership: Manage and mentor a small but growing strategy function; develop strategic talent and build a high-performing and collaborative culture.
- Cross-Team Influence & Collaboration: Act as an influential leader and trusted collaborator across all teams at Miri, fostering alignment, sharing best practices, and driving a culture of open communication and mutual respect. Champion cross-functional initiatives, ensuring that strategic priorities are understood and embraced by all departments, and that every team member feels empowered to contribute to client success. Facilitate regular knowledge-sharing sessions and collaborative workshops, inspiring teams to innovate and solve challenges together.
About You
- 6 -10 years in growth strategy, ideally within a performance agency, mobile-first brand, or consultancy.
- Deep understanding of mobile apps/games, performance marketing, and the post-privacy ecosystem (SKAN, ATT, MMM) picking creative winners and testing frameworks.
- Strong client presence, comfortable in the senior conversations.
- Experienced in turning ambiguity into structured strategy and aligned execution.
- Collaborative, pragmatic, and commercially savvy.
- Personable, articulate and a great mentor.
What we offer:
- Competitive salary with annual discretionary bonus;
- 25 days annual leave rising to 28 with service;
- Private Healthcare with Vitality and Simply Health;
- Generous training allowance to support your continuous learning journey;
- Regular team meetups, events and socials;
- Wellbeing Allowance;
- Enhanced Maternity/Paternity leave.
Additional information:
Please note, the role is hybrid and travel to our London and Leeds offices will be required occasionally.
Mobile Strategy Director employer: Miri Growth
Contact Detail:
Miri Growth Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile Strategy Director
✨Tip Number 1
Familiarise yourself with the latest trends in mobile apps and games, especially around performance marketing and the post-privacy ecosystem. This knowledge will not only help you in interviews but also demonstrate your commitment to staying ahead in a rapidly evolving industry.
✨Tip Number 2
Network with professionals in the mobile strategy space, particularly those who have experience in performance agencies or mobile-first brands. Engaging in conversations with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully navigated ambiguity and developed structured strategies. Highlighting your past experiences will showcase your ability to lead and mentor others effectively.
✨Tip Number 4
Demonstrate your collaborative spirit by thinking of ways you can contribute to cross-functional initiatives. Be ready to share ideas on how to foster alignment and communication among teams, as this is crucial for the role.
We think you need these skills to ace Mobile Strategy Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Mobile Strategy Director position. Tailor your application to highlight your relevant experience in growth strategy and performance marketing.
Craft a Compelling CV: Your CV should clearly showcase your 6-10 years of experience in growth strategy, particularly within mobile apps or performance agencies. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for mobile growth and how your skills align with Miri's mission. Highlight specific examples of how you've successfully navigated challenges in performance marketing and client partnerships.
Showcase Thought Leadership: If applicable, include any thought leadership pieces or insights you've shared on industry trends, such as AI or performance marketing strategies. This will demonstrate your proactive approach and deep understanding of the market.
How to prepare for a job interview at Miri Growth
✨Understand the Mobile Landscape
Make sure you have a solid grasp of the current trends in mobile apps and games, especially around performance marketing and the post-privacy ecosystem. Being able to discuss recent developments like SKAN and ATT will show your expertise and readiness for the role.
✨Showcase Your Strategic Thinking
Prepare examples of how you've turned ambiguity into structured strategies in previous roles. Highlight specific instances where your strategic decisions led to measurable growth or success for clients, as this aligns with the responsibilities of the Mobile Strategy Director.
✨Demonstrate Client Partnership Skills
Be ready to discuss how you've acted as a senior advisor to clients in the past. Share stories that illustrate your ability to navigate uncertainty and unlock new growth opportunities, as this is crucial for building strong client relationships.
✨Emphasise Collaboration and Leadership
Since the role involves managing a small strategy team, be prepared to talk about your leadership style and how you foster collaboration. Discuss any mentoring experiences and how you encourage open communication and innovation within teams.
