At a Glance
- Tasks: Lead new business sales and shape Miri's presence in the EMEA market.
- Company: Join a dynamic mobile app growth agency backed by a global network.
- Benefits: Competitive salary, flexible working, private healthcare, and generous leave.
- Other info: Collaborate with a passionate team and enjoy regular team events.
- Why this job: Drive revenue and make a real impact in a high-growth environment.
- Qualifications: Proven track record in mobile performance marketing and strong analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
Founded in 2017 and part of MSQ (1,850+ people, 22 offices), Miri is a creative performance and user acquisition agency specialising in mobile app growth.
We’re a proven partner for the biggest gaming, health and fitness and fintech brands, running performance‑led creative and UA campaigns across media platforms.
Our highly experienced in‑house creative and design team handles everything from UGC to motion design, whilst our UA team accelerates app performance.
As part of the MSQ group, we combine the agility of a specialist agency with the backing and reach of a global network.
The Role
This is a senior, hands‑on commercial leadership role for someone who can build a pipeline, and convert it.
You’ll be Miri’s senior sales figure in EMEA, owning new business end to end, driving the full sales cycle, and shaping how we show up across the region.
That means setting go‑to‑market strategy and building our profile with the brands and studios that matter.
The Location
This role is ideally UK‑based (remote/hybrid), with regular travel expected across Europe for client meetings, events and internal team sessions (typically 1‑3 trips per quarter).
Key Responsibilities
- New Business Sales (c. 80%)
- Own the full sales cycle from prospecting to close, targeting mobile app advertisers across gaming, fintech, Ed Tech, health & fitness and other app‑first verticals.
- Achieving in year sales targets set in collaboration with the senior leadership team.
- Build and convert a high‑quality pipeline of new logos – drawing on a mix of outbound through self‑generated outbound, networking, and events and the inbound brand‑led demand you help create – with emphasis on new‑to‑Miri accounts, not just referrals.
- Sell consultatively to CMOs, VPs of Growth and UA leads – connecting Miri’s creative + performance model to each client’s CPA, ROAS, LTV and retention objectives.
- Own and exceed quarterly and annual revenue targets for Europe, reporting regularly to agency leadership.
- Represent Miri Growth at key industry events, conferences and client meetings; acting as a compelling ambassador for the agency’s capabilities and results.
- We will expect you to travel to conferences, events and clients when required.
- Go‑to‑Market & Brand Leadership (c. 20%)
- Define and execute an EMEA go‑to‑market and demand generation strategy in partnership with global leadership.
- Help develop and sales and marketing assets, case studies, pitch decks, thought leadership content, social, etc, that articulate Miri’s creative and UA proposition to the EMEA markets.
- Own the EMEA go‑to‑market and demand‑generation strategy, deciding how Miri builds awareness, pipeline and reputation in the region, with strategic direction from senior leadership and central campaign resources to execute it.
- Identify and pursue co‑selling and joint marketing opportunities with platform partners, including Meta, Tik Tok, Google, Apple Ads and relevant ad networks.
Requirements
- Proven new business track record in mobile performance marketing, mobile advertising or ad tech, with a history of owning and exceeding revenue targets in the EMEA market.
- Deep UA knowledge across paid social (Meta, Tik Tok, Snap), Google UAC, Apple Search Ads and mobile DSPs – including fluency with i OS privacy changes (ATT/SKAd Network) and privacy‑first measurement.
- Fluency with MMPs (Apps Flyer, Adjust, Singular), mobile attribution and performance.
- KPIs – CPA, ROAS, LTV, retention – plus familiarity with incrementality testing and modern measurement.
- Strong analytical and pipeline management skills; experienced with CRM tools (Hubspot desirable) and reporting platforms to track performance and forecast revenue.
- A demand‑generation mindset: a track record of building pipelines in a market where the brand is not yet well known, not just working warm or referred accounts.
- Strong instincts for content and thought leadership; able to shape the story and positioning that earn attention with senior client audiences, and to brief others to produce it.
- Campaign and ABM thinking: comfortable designing targeted, account‑based programmes that combine outbound, events and marketing to open and progress high‑value opportunities.
Ideally you will have
- An existing network of mobile app advertisers and publishers across gaming, fintech, Ed Tech or health & fitness.
- Prior experience at a mobile growth agency, performance marketing agency, or mobile ad tech platform.
- Ideally, experience speaking at industry events, webinars or panels on mobile marketing, UA or creative strategy.
What We Offer
- A senior leadership role with real ownership over Miri’s commercial future in the UK – backed by the resources and reach of MSQ’s global network of 1,850+ people across 22 offices.
- A world‑class client roster and proven agency model to sell, with results‑driven case studies across gaming, lifestyle, fintech and more.
- Close collaboration with a talented team of UA specialists, in‑house creative directors, data analysts and strategists who are genuinely passionate about mobile growth.
- Flexible UK‑based working with regular opportunities for in‑person collaboration and travel across Europe.
- Competitive base salary with OTE/Commission.
- 25 days annual leave, rising to 28.
- Private healthcare with Vitality and cash plan with Simply Health.
- Generous training allowance to support continuous learning.
- Regular team events and socials.
- Free weekly team lunch in the office.
- Enhanced Maternity/Paternity leave.
If you’re excited about driving revenue and building the profile of a high‑growth mobile app agency, we’d love to hear from you.
Please note, we will consider exceptional candidates based in Europe but our preference is for this role to be based in the UK.
We will not be providing sponsorship for this role so please only apply if you have the correct Visa/RTW.
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Head of Growth EMEA employer: Miri Growth
Miri is an exceptional employer, offering a dynamic and supportive work environment where creativity meets performance. As part of the MSQ group, employees benefit from a global network while enjoying the flexibility of UK-based remote or hybrid working arrangements. With a strong focus on professional growth, competitive compensation, and a culture that values collaboration and innovation, Miri is dedicated to empowering its team members to excel in their careers and make a meaningful impact in the mobile app growth industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Miri Growth and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Miri Growth are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Miri Growth on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Miri Growth. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Miri Growth. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Miri Growth:Show us that you’ve done your homework! In your application, briefly mention what you admire about Miri Growth’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Miri Growth
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Miri Growth will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Miri Growth, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
