VP Product Marketing — B2B SaaS Growth & GTM

VP Product Marketing — B2B SaaS Growth & GTM

Full-Time 43200 - 72000 £ / year (est.) On-site
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At a Glance

  • Tasks: Lead global marketing strategies and drive growth for a top eCommerce software provider.
  • Company: Join a leading eCommerce software company with a focus on innovation.
  • Benefits: Competitive salary, flexible work location, and opportunities for professional growth.
  • Other info: Work in a collaborative environment based in London or Paris.
  • Why this job: Make a significant impact in the B2B SaaS space while leading a dynamic team.
  • Qualifications: 7+ years in B2B SaaS marketing and strong leadership skills required.

The predicted salary is between 43200 - 72000 £ per year.

A leading eCommerce software provider is seeking a VP Product Marketing to drive their global marketing function. The successful candidate will lead a team, define go-to-market strategies, and partner with various departments to boost growth.

Applicants should have over 7 years of experience in B2B SaaS, strong team leadership, and familiarity with eCommerce dynamics. This role can be based in London or Paris, promoting collaboration and innovation in a competitive digital market.

VP Product Marketing — B2B SaaS Growth & GTM employer: Mirakl

Mirakl is an exceptional employer that fosters a dynamic and inclusive work culture, where employees are encouraged to collaborate and innovate. Located in the vibrant city of London, team members benefit from ample opportunities for professional growth and development, alongside a supportive network of passionate colleagues. With a commitment to diversity and a focus on impactful results, Mirakl empowers its employees to thrive in the fast-paced world of marketplace innovation.

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Contact Details:

Mirakl Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land VP Product Marketing — B2B SaaS Growth & GTM

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mirakl and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mirakl are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mirakl on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mirakl. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace VP Product Marketing — B2B SaaS Growth & GTM

B2B SaaS Experience
Team Leadership
Go-to-Market Strategy
Collaboration
eCommerce Knowledge
Marketing Function Management
Growth Strategy Development

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mirakl. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Mirakl:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mirakl’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Mirakl

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mirakl will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At Mirakl, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.