At a Glance
- Tasks: Lead and develop a product marketing team to drive growth and market impact.
- Company: Join Mirakl, a leader in eCommerce software solutions trusted by top global brands.
- Benefits: Competitive salary, diverse culture, and opportunities for professional growth.
- Other info: Collaborative environment that values diverse perspectives and continuous learning.
- Why this job: Shape the future of eCommerce with innovative technology and impactful strategies.
- Qualifications: 7+ years in B2B SaaS product marketing with strong leadership skills.
The predicted salary is between 72000 - 108000 £ per year.
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalise shopping experiences, and boost profits through retail media. Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide.
Mirakl is looking for a VP Product Marketing to help shape and grow our global product marketing function. You will lead and develop a team of 4 product marketers and scale it up to 6–7 over time, and partner closely with Product, Sales, and Customer Success to drive measurable impact. You will help steer go-to-market strategy, positioning and messaging, analyst relations, and how our suite of solutions is brought to market with clarity and consistency. We’re looking for strong B2B SaaS experience, a solid understanding of eCommerce and AI-driven platforms, and the ability to translate complex products into compelling stories that support growth. This position is available in our Paris or London office.
What you will do at Mirakl:
- Define and execute Mirakl’s global product marketing strategy, owning product positioning, messaging, pricing inputs, and the end-to-end go-to-market plan (launches and sustained growth).
- Develop clear, compelling product positioning and messaging that resonates with target audiences and consistently communicates a strong product story across all marketing channels to drive market demand.
- Lead, mentor, and scale the product marketing team, setting a high bar for collaboration, innovation, and execution excellence.
- Partner closely with Product, Sales, Customer Success, and Marketing (growth/content/corporate/demand gen/regional) to ensure aligned strategies, consistent positioning, and strong field enablement to drive sales.
- Drive market and customer insight (research, competitive analysis, customer relationships, testimonials/case studies) to sharpen differentiation and inform roadmap and messaging.
- Elevate market presence and performance through analyst relations and data-driven measurement, optimising campaigns and initiatives based on clear KPIs and impact on awareness, engagement, and pipeline.
What Mirakl is looking for in a candidate:
- 7+ years of product marketing experience in B2B SaaS, AI or technology, ideally in eCommerce-related contexts.
- Proven ability to define and lead go-to-market strategy for complex multi-product suite (positioning, messaging, launches, adoption).
- Demonstrated people leadership experience building and managing high-performing teams.
- Strong strategic and analytical skills, with sound judgment and structured problem-solving.
- Excellent communication and storytelling skills, able to influence senior stakeholders and align cross-functional teams, with full professional proficiency in English and French is a big plus.
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.
VP Product Marketing employer: Mirakl
Mirakl is an exceptional employer that fosters a dynamic and inclusive work culture, where employees are encouraged to collaborate and innovate. Located in the vibrant city of London, team members benefit from ample opportunities for professional growth and development, alongside a supportive network of passionate colleagues. With a commitment to diversity and a focus on impactful results, Mirakl empowers its employees to thrive in the fast-paced world of marketplace innovation.
StudySmarter Expert Advice🤫
We think this is how you could land VP Product Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mirakl and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mirakl are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mirakl on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mirakl. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP Product Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mirakl. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mirakl:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mirakl’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mirakl
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mirakl will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mirakl, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
