At a Glance
- Tasks: Lead and develop a product marketing team to drive growth and market impact.
- Company: Join Mirakl, a leader in eCommerce software solutions trusted by top global brands.
- Benefits: Competitive salary, diverse culture, and opportunities for professional growth.
- Other info: Collaborative environment that values diverse perspectives and continuous learning.
- Why this job: Shape the future of eCommerce with innovative technology and impactful strategies.
- Qualifications: 7+ years in B2B SaaS product marketing with strong leadership skills.
The predicted salary is between 72000 - 108000 £ per year.
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalise shopping experiences, and boost profits through retail media. Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide.
Mirakl is looking for a VP Product Marketing to help shape and grow our global product marketing function. You will lead and develop a team of 4 product marketers and scale it up to 6–7 over time, and partner closely with Product, Sales, and Customer Success to drive measurable impact. You will help steer go-to-market strategy, positioning and messaging, analyst relations, and how our suite of solutions is brought to market with clarity and consistency. We’re looking for strong B2B SaaS experience, a solid understanding of eCommerce and AI-driven platforms, and the ability to translate complex products into compelling stories that support growth. This position is available in our Paris or London office.
What you will do at Mirakl:
- Define and execute Mirakl’s global product marketing strategy, owning product positioning, messaging, pricing inputs, and the end-to-end go-to-market plan (launches and sustained growth).
- Develop clear, compelling product positioning and messaging that resonates with target audiences and consistently communicates a strong product story across all marketing channels to drive market demand.
- Lead, mentor, and scale the product marketing team, setting a high bar for collaboration, innovation, and execution excellence.
- Partner closely with Product, Sales, Customer Success, and Marketing (growth/content/corporate/demand gen/regional) to ensure aligned strategies, consistent positioning, and strong field enablement to drive sales.
- Drive market and customer insight (research, competitive analysis, customer relationships, testimonials/case studies) to sharpen differentiation and inform roadmap and messaging.
- Elevate market presence and performance through analyst relations and data-driven measurement, optimising campaigns and initiatives based on clear KPIs and impact on awareness, engagement, and pipeline.
What Mirakl is looking for in a candidate:
- 7+ years of product marketing experience in B2B SaaS, AI or technology, ideally in eCommerce-related contexts.
- Proven ability to define and lead go-to-market strategy for complex multi-product suite (positioning, messaging, launches, adoption).
- Demonstrated people leadership experience building and managing high-performing teams.
- Strong strategic and analytical skills, with sound judgment and structured problem-solving.
- Excellent communication and storytelling skills, able to influence senior stakeholders and align cross-functional teams, with full professional proficiency in English and French is a big plus.
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.
VP Product Marketing employer: Mirakl
Mirakl is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, you will have the opportunity to lead and mentor a talented team while shaping the global product marketing strategy for a pioneering eCommerce software provider. Located in vibrant cities like Paris and London, Mirakl provides a unique blend of cultural richness and professional development, making it an ideal place for those seeking meaningful and rewarding careers in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land VP Product Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the eCommerce and B2B SaaS space. Attend industry events, webinars, or even local meetups. The more people you know, the better your chances of landing that VP Product Marketing role!
✨Tip Number 2
Showcase your storytelling skills! Prepare a few compelling narratives about your past successes in product marketing. Be ready to share how you’ve driven go-to-market strategies and influenced stakeholders. This will help you stand out during interviews.
✨Tip Number 3
Research Mirakl thoroughly! Understand their products, market position, and competitors. Tailor your discussions around how your experience aligns with their needs. This shows you’re genuinely interested and ready to make an impact from day one.
✨Tip Number 4
Don’t hesitate to apply through our website! Even if you think you might not tick every box, we value diverse experiences. Your unique perspective could be just what we need to drive innovation at Mirakl!
We think you need these skills to ace VP Product Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the VP Product Marketing role. Highlight your B2B SaaS experience and any relevant eCommerce projects you've worked on. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story! Share why you're passionate about product marketing and how you can contribute to Mirakl's mission. Be sure to mention specific experiences that showcase your skills in storytelling and strategy.
Showcase Your Leadership Skills:Since this role involves leading a team, make sure to highlight your people leadership experience. Share examples of how you've built and managed high-performing teams in the past. We love to see collaboration and innovation in action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining the Mirakl family!
How to prepare for a job interview at Mirakl
✨Know Your Product Inside Out
Before the interview, dive deep into Mirakl's product offerings and understand how they fit into the eCommerce landscape. Be ready to discuss how you would position these products in the market and what unique selling points you would highlight.
✨Showcase Your Leadership Skills
As a VP of Product Marketing, you'll be leading a team. Prepare examples of how you've successfully built and managed high-performing teams in the past. Highlight your mentoring style and how you foster collaboration and innovation.
✨Prepare for Strategic Discussions
Expect to engage in conversations about go-to-market strategies and product positioning. Brush up on your analytical skills and be ready to discuss how you would use market insights to inform product messaging and drive demand.
✨Communicate with Clarity and Confidence
Your storytelling ability is crucial. Practice articulating complex ideas simply and compellingly. Be prepared to influence stakeholders with your communication style, showcasing how you can align cross-functional teams around a shared vision.
