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For Companies At a Glance
- Tasks: Lead and develop a product marketing team to drive impactful go-to-market strategies.
- Company: Join Mirakl, a leader in eCommerce software solutions trusted by top global brands.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of eCommerce and make a real impact in a fast-paced industry.
- Qualifications: 7+ years in B2B SaaS product marketing with strong leadership and strategic skills.
- Other info: Work in vibrant Paris or London offices and collaborate with innovative teams.
The predicted salary is between 43200 - 72000 £ per year.
About Mirakl
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalise shopping experiences, and boost profits through retail media. Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide.
Your impact:
Mirakl is looking for a VP Product Marketing to help shape and grow our global product marketing function. You will lead and develop a team of 4 product marketers and scale it up to 6–7 over time, and partner closely with Product, Sales, and Customer Success to drive measurable impact. You will help steer go-to-market strategy, positioning and messaging, analyst relations, and how our suite of solutions is brought to market with clarity and consistency. We’re looking for strong B2B SaaS experience, a solid understanding of eCommerce and AI-driven platforms, and the ability to translate complex products into compelling stories that support growth. This position is available in our Paris or London office.
What you will do at Mirakl:
- Define and execute Mirakl’s global product marketing strategy, owning product positioning, messaging, pricing inputs, and the end-to-end go-to-market plan (launches and sustained growth).
- Develop clear, compelling product positioning and messaging that resonates with target audiences and consistently communicates a strong product story across all marketing channels to drive market demand.
- Lead, mentor, and scale the product marketing team, setting a high bar for collaboration, innovation, and execution excellence.
- Partner closely with Product, Sales, Customer Success, and Marketing (growth/content/corporate/demand gen/regional) to ensure aligned strategies, consistent positioning, and strong field enablement to drive sales.
- Drive market and customer insight (research, competitive analysis, customer relationships, testimonials/case studies) to sharpen differentiation and inform roadmap and messaging.
- Elevate market presence and performance through analyst relations and data-driven measurement, optimising campaigns and initiatives based on clear KPIs and impact on awareness, engagement, and pipeline.
What Mirakl is looking for in a candidate:
- 7+ years of product marketing experience in B2B SaaS, AI or technology, ideally in eCommerce-related contexts.
- Proven ability to define and lead go-to-market strategy for complex multi-product suite (positioning, messaging, launches, adoption).
- Demonstrated people leadership experience building and managing high-performing teams.
- Strong strategic and analytical skills, with sound judgment and structured problem-solving.
- Excellent communication and storytelling skills, able to influence senior stakeholders and align cross-functional teams, with full professional proficiency in English and French is a big plus.
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.
We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analysing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans.
VP Product Marketing in London employer: Mirakl
Contact Detail:
Mirakl Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Product Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the eCommerce and B2B SaaS space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings at Mirakl!
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, make sure to highlight how you've translated complex product features into compelling narratives. This is key for a VP Product Marketing role, so practice makes perfect!
✨Tip Number 3
Research, research, research! Dive deep into Mirakl’s products and their market positioning. Understanding their unique selling points will not only impress during interviews but also help you tailor your approach to align with their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Mirakl. Don’t forget to follow up after applying to keep your name fresh in their minds!
We think you need these skills to ace VP Product Marketing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the VP Product Marketing role. Highlight your B2B SaaS experience and any relevant eCommerce projects you've worked on. We want to see how your background aligns with our needs!
Showcase Your Storytelling Skills: Since this role involves translating complex products into compelling stories, include examples of how you've done this in the past. We love seeing creativity and clarity in your writing, so let your personality shine through!
Highlight Leadership Experience: As a VP, you'll be leading a team, so make sure to emphasise your people management skills. Share specific instances where you've mentored or developed teams, as this is key for us at Mirakl.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Mirakl
✨Know Your Product Inside Out
Before the interview, dive deep into Mirakl's product offerings. Understand how their eCommerce solutions work and be ready to discuss how you can enhance their product marketing strategy. This shows your genuine interest and helps you connect your experience with their needs.
✨Craft Your Story
Prepare a compelling narrative about your past experiences in B2B SaaS and product marketing. Highlight specific achievements that demonstrate your ability to lead go-to-market strategies and drive measurable impact. Tailor your story to reflect how it aligns with Mirakl's goals.
✨Showcase Leadership Skills
As a VP, you'll need to lead and mentor a team. Be ready to share examples of how you've built high-performing teams in the past. Discuss your leadership style and how you foster collaboration and innovation within your teams.
✨Engage with Market Insights
Demonstrate your analytical skills by discussing market research or competitive analysis you've conducted. Share insights on how these have informed your previous product positioning and messaging strategies. This will show that you can elevate Mirakl's market presence effectively.
