At a Glance
- Tasks: Lead growth marketing strategies and optimise digital channels for Mirakl Connect across EMEA.
- Company: Join Mirakl, a leader in marketplace innovation with a vibrant team culture.
- Benefits: Enjoy health insurance, meal allowances, gym access, and a hybrid work setup.
- Other info: Collaborate with international teams and leverage AI tools for innovative marketing solutions.
- Why this job: Make a real impact in a fast-paced environment while driving demand generation.
- Qualifications: 7+ years in growth marketing with experience in B2B SaaS and team management.
The predicted salary is between 80000 - 100000 £ per year.
About Mirakl: Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl’s operating system combines an enterprise marketplace solution that enables retailers and B2B organisations to launch, scale, and operate marketplaces and dropship, AI‑powered multichannel selling, retail media, and an agentic commerce infrastructure. With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of more than 450 marketplaces and a network of over 100,000 third‑party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.
Our 5 values guide how we collaborate: Work Hard Together, Get Things Done, Go Above & Beyond, Succeed Through Expertise, and Satisfy & Empower Clients.
The Team You’ll Join: You’ll be part of our EMEA Marketing team led by Hélène Kehren, VP Marketing EMEA. The team consists of 10 professionals covering field marketing and digital marketing across the EMEA region, supporting all business lines within the Mirakl organisation. Together, you’ll drive Mirakl’s growth by generating demand, building brand presence, and enabling revenue across EMEA markets.
Your Impact:
- Build and own the inbound funnel end‑to‑end: design, deploy, and continuously optimise Mirakl Connect’s SMB marketing funnel across EMEA, from traffic acquisition to lead conversion, focusing on digital channels.
- Lead and develop a team of three in digital marketing, driving their professional growth and performance.
- Drive AI‑powered demand generation: partner with the AI Strategist and the Mirakl Connect SMB sales team to automate and scale demand generation workflows, reducing manual effort while increasing funnel velocity.
- Own organic visibility and full‑funnel performance reporting: support GEO and SEO initiatives for Mirakl Connect across EMEA markets, and deliver actionable insights through funnel metrics to continuously improve performance.
- Align cross‑functionally with the global Mirakl Connect Marketing lead, content, sales, and RevOps: collaborate with key stakeholders of the marketing team to produce traffic‑driving and conversion‑optimised assets, and liaise with the Channel Manager and Revenue Operations teams to ensure clean lead processing and structured feedback loops.
- Manage relevant vendor and agency relationships in EMEA.
What You’ll Bring to the Role:
- 7+ years in growth marketing, performance marketing, or demand generation – ideally in a B2B mid‑market SaaS environment.
- Proven track record managing SEO/SEM/GEO, paid social (Meta, LinkedIn, etc.), display, and/or email automation campaigns at scale.
- Previous experience managing a small team or mentoring junior marketers.
Skills:
- Digital growth expertise: hands‑on command of inbound funnel mechanics, paid and organic channels, and conversion optimisation.
- AI‑savvy: comfortable leveraging AI automation tools to accelerate campaign ideation, audience targeting, copywriting, and performance optimisation.
- Cross‑functional collaborator: skilled at navigating and aligning multiple international stakeholders.
- Team player: collaborates effectively and shares best practices to elevate team performance.
Tools Used: HubSpot, Google Analytics.
Languages: French or German – a strong plus.
Benefits:
- Public Transport Pass: reimbursement on your public transport subscription.
- Health Insurance: coverage tailored to individual or family needs.
- Meal Allowance: monthly meal allowance provided by Mirakl.
- Hybrid Setup: 4 days in office & 1 day remote.
- Gym Allowance: access to partner gyms and wellness studios.
- Paid Time Off: prorated paid vacation days per calendar year.
Growth Marketing Director in London employer: Mirakl
Mirakl is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to thrive in the dynamic marketplace landscape. With a strong focus on professional growth, the company offers comprehensive benefits including health insurance, meal allowances, and gym access, alongside a hybrid work setup that promotes work-life balance. Joining Mirakl means being part of a forward-thinking team dedicated to driving success through expertise and client satisfaction, all while working in vibrant locations like Boston and Paris.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your growth marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Mirakl and its values. Be ready to discuss how your experience aligns with their mission and how you can contribute to their growth in the EMEA market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Growth Marketing Director in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for growth marketing shine through! We want to see how excited you are about the role and how you can contribute to our mission at Mirakl.
Tailor Your CV:Make sure your CV is tailored to the Growth Marketing Director position. Highlight your relevant experience in B2B SaaS and any specific achievements that align with the job description. We love seeing how your skills match what we’re looking for!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Mirakl
✨Know Your Growth Marketing Inside Out
Make sure you brush up on your growth marketing knowledge, especially in the B2B SaaS space. Be ready to discuss specific strategies you've implemented in the past, particularly around SEO, SEM, and demand generation. This will show that you understand the nuances of the role.
✨Showcase Your Team Leadership Skills
Since this role involves managing a small team, be prepared to share examples of how you've successfully led and developed others. Highlight any mentoring experiences and how you’ve driven team performance in previous roles.
✨Demonstrate Your AI Savviness
Mirakl is looking for someone who can leverage AI tools effectively. Familiarise yourself with the latest AI automation tools and be ready to discuss how you've used them to enhance marketing campaigns or improve funnel performance.
✨Align with Mirakl's Values
Familiarise yourself with Mirakl’s core values: Work Hard Together, Get Things Done, Go Above & Beyond, Succeed Through Expertise, and Satisfy & Empower Clients. Think of examples from your past work that align with these values, as this will demonstrate your cultural fit for the company.
