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- Tasks: Lead product marketing strategy and mentor a dynamic team to drive growth.
- Company: Join Mirakl, a leader in eCommerce software solutions trusted by top global brands.
- Benefits: Competitive salary, career development, and the chance to shape the future of digital commerce.
- Why this job: Make a real impact in the fast-paced world of eCommerce and AI-driven platforms.
- Qualifications: 7+ years in B2B SaaS product marketing with strong leadership and storytelling skills.
- Other info: Diverse perspectives welcomed; join a culture of continuous learning and innovation.
The predicted salary is between 72000 - 108000 £ per year.
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalise shopping experiences, and boost profits through retail media.
Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe’s, Ulta and 450+ industry-leading businesses worldwide.
Your impact: Mirakl is looking for a VP Product Marketing to help shape and grow our global product marketing function. You will lead and develop a team of 4 product marketers and scale it up to 6–7 over time, and partner closely with Product, Sales, and Customer Success to drive measurable impact.
You will help steer go-to-market strategy, positioning and messaging, analyst relations, and how our suite of solutions is brought to market with clarity and consistency. We’re looking for strong B2B SaaS experience, a solid understanding of eCommerce and AI-driven platforms, and the ability to translate complex products into compelling stories that support growth.
This position is available in our Paris or London office.
What you will do at Mirakl:
- Define and execute Mirakl’s global product marketing strategy, owning product positioning, messaging, pricing inputs, and the end-to-end go-to-market plan (launches and sustained growth).
- Develop clear, compelling product positioning and messaging that resonates with target audiences and consistently communicates a strong product story across all marketing channels to drive market demand.
- Lead, mentor, and scale the product marketing team, setting a high bar for collaboration, innovation, and execution excellence.
- Partner closely with Product, Sales, Customer Success, and Marketing (growth/content/corporate/demand gen/regional) to ensure aligned strategies, consistent positioning, and strong field enablement to drive sales.
- Drive market and customer insight (research, competitive analysis, customer relationships, testimonials/case studies) to sharpen differentiation and inform roadmap and messaging.
- Elevate market presence and performance through analyst relations and data-driven measurement, optimising campaigns and initiatives based on clear KPIs and impact on awareness, engagement, and pipeline.
What Mirakl is looking for in a candidate:
- 7+ years of product marketing experience in B2B SaaS, AI or technology, ideally in eCommerce-related contexts.
- Proven ability to define and lead go-to-market strategy for complex multi-product suite (positioning, messaging, launches, adoption).
- Demonstrated people leadership experience building and managing high-performing teams.
- Strong strategic and analytical skills, with sound judgment and structured problem-solving.
- Excellent communication and storytelling skills, able to influence senior stakeholders and align cross-functional teams, with full professional proficiency in English and French is a big plus.
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organisations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.
VP Product Marketing London, England, United Kingdom employer: Mirakl SAS
Contact Detail:
Mirakl SAS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Product Marketing London, England, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to connections in the eCommerce and B2B SaaS space. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Mirakl’s products and recent news. Understand their go-to-market strategies and think about how your experience aligns with their needs. This will help you stand out and show you’re genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share compelling examples of your past successes in product marketing. Use the STAR method (Situation, Task, Action, Result) to structure your answers and keep them engaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Mirakl. So, get that application in and let’s make it happen!
We think you need these skills to ace VP Product Marketing London, England, United Kingdom
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the VP Product Marketing role. Highlight your B2B SaaS experience and any relevant eCommerce projects you've worked on. We want to see how your background aligns with our needs!
Showcase Your Storytelling Skills: Since this role involves translating complex products into compelling stories, include examples of how you've done this in the past. We love seeing creativity and clarity in your writing, so let your personality shine through!
Be Data-Driven: Mention any experience you have with market research, competitive analysis, or data-driven marketing strategies. We value candidates who can back up their decisions with solid insights, so don’t hold back on the numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you're keen on joining our team at Mirakl!
How to prepare for a job interview at Mirakl SAS
✨Know Your Product Inside Out
Before the interview, dive deep into Mirakl's product offerings and understand how they fit into the eCommerce landscape. Be ready to discuss how you would position these products in the market and share your insights on their unique selling points.
✨Showcase Your Leadership Skills
As a VP of Product Marketing, you'll be leading a team. Prepare examples of how you've successfully built and managed high-performing teams in the past. Highlight your mentoring style and how you foster collaboration and innovation within your team.
✨Prepare for Strategic Discussions
Expect to engage in conversations about go-to-market strategies and product positioning. Brush up on your analytical skills and be ready to discuss how you’ve used market insights to inform product messaging and drive demand in previous roles.
✨Communicate with Clarity and Confidence
Your storytelling ability is crucial for this role. Practice articulating complex ideas simply and compellingly. Be prepared to influence stakeholders by sharing your vision for Mirakl’s product marketing strategy and how it aligns with the company's goals.
