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- Tasks: Analyse digital marketing performance and uncover insights to boost campaigns.
- Company: Join a dynamic team at our Norwich headquarters, focused on innovation.
- Benefits: Full-time role with opportunities for growth and skill development.
- Why this job: Dive into data and make a real impact on marketing strategies.
- Qualifications: 2+ years in digital marketing and strong Google Analytics skills required.
- Other info: Exciting chance to work with emerging technologies and trends.
The predicted salary is between 28800 - 43200 £ per year.
Please note this position is full time and is office based at our Norwich Headquarters. The position is not open to remote working. We are looking for a digitally savvy and analytically minded Digital Marketing Analyst to join our team. This role is ideal for someone with a strong understanding of the digital marketing landscape who enjoys working with data, uncovering insights, and helping improve marketing performance.
You will work closely with the Head of SEO to analyse website and campaign performance, report on digital activity, and identify opportunities for improvement across channels including paid media, organic search, and website performance. A solid understanding of how paid media works is essential in order to effectively analyse and report on campaign performance. Over time the role will expand to include hands-on optimisation of digital marketing channels.
Key Responsibilities- Analyse website performance and user behaviour using Google Analytics 4 (GA4).
- Produce regular marketing performance reports and dashboards.
- Analyse campaign performance across channels including PPC, organic search, and website activity.
- Interpret data to identify trends, opportunities, and areas for optimisation.
- Work with marketing colleagues and external partners to provide insight into campaign performance.
- Use Excel to manipulate, analyse, and present marketing data.
- Support SEO analysis including keyword performance, rankings, and site visibility.
- Assist with website performance monitoring and optimisation.
- Support the marketing team with insights to inform strategic decisions.
- Monitor digital marketing KPIs and provide recommendations for improvement.
- Support optimisation of Google product feeds and campaign performance.
- Assist with paid search performance analysis and optimisation.
- Monitor brand visibility across emerging AI search platforms and identify opportunities to improve brand presence.
- Support product and category level search optimisation.
- 2+ years experience in digital marketing, analytics or performance marketing roles.
- Strong experience with Google Analytics 4 (GA4).
- Confident in data analysis in Excel (pivot tables, formulas, data manipulation).
- An understanding of SEO principles.
- Analytical mindset with the ability to interpret and communicate data clearly.
- Understanding of PPC / paid media platforms and how campaigns are structured and measured.
- Ability to translate data into actionable insights.
- Experience using SEMrush or similar SEO tools.
- Basic HTML knowledge.
- Familiarity with AI-driven search and emerging search technologies.
- Experience working with Content Management Systems (CMS).
- Experience creating marketing dashboards or automated reports.
- Highly analytical and detail-oriented.
- Curious and proactive in identifying insights.
- Comfortable working with large datasets.
- Interest in digital marketing trends and technologies.
The ideal candidate will have a strong understanding of digital marketing channels combined with a passion for data analysis. They will be comfortable digging into performance metrics, asking questions of the data, and helping the team understand what’s working and where improvements can be made.
To Apply: Applications must be made via email. Please send your CV and covering letter to recruitment@mirafit.co.uk. For more information check out our careers page here.
Digital Marketing Analyst (Norwich – On Site) employer: Mirafit
Contact Detail:
Mirafit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Analyst (Norwich – On Site)
✨Tip Number 1
Get to know the company inside out! Research their digital marketing strategies, recent campaigns, and overall brand presence. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to digital marketing analytics. Be ready to discuss your experience with Google Analytics 4 and how you've used data to drive decisions in past roles.
✨Tip Number 4
Don’t forget to showcase your analytical skills! Bring examples of reports or dashboards you've created in the past. This will demonstrate your ability to interpret data and provide actionable insights, which is key for this role.
We think you need these skills to ace Digital Marketing Analyst (Norwich – On Site)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your digital marketing expertise, especially with Google Analytics 4 and data analysis, to show us you're the right fit for the role.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your analytical mindset can contribute to our team. Be sure to mention specific experiences that relate to the responsibilities outlined in the job description.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've used tools like Excel or Google Analytics in your previous roles. We want to see how you’ve turned data into actionable insights!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter.
How to prepare for a job interview at Mirafit
✨Know Your Data
Before the interview, brush up on your knowledge of Google Analytics 4 and be ready to discuss how you've used it in past roles. Prepare specific examples of how you've analysed data to uncover insights and improve marketing performance.
✨Showcase Your Analytical Skills
Be prepared to demonstrate your analytical mindset. Think of a time when you interpreted complex data and turned it into actionable insights. This could involve discussing your experience with Excel, including pivot tables and formulas, to manipulate and present data effectively.
✨Understand Digital Marketing Channels
Familiarise yourself with various digital marketing channels, especially PPC and SEO. Be ready to discuss how these channels work together and share any experiences you have with campaign performance analysis and optimisation.
✨Ask Insightful Questions
At the end of the interview, don’t hesitate to ask questions about the company's digital marketing strategies or tools they use. This shows your genuine interest in the role and helps you understand how you can contribute to their success.