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- Tasks: Analyse digital marketing performance and uncover insights to boost campaigns.
- Company: Join a dynamic team at our Norwich headquarters, focused on innovation.
- Benefits: Full-time role with opportunities for professional growth and skill development.
- Why this job: Make an impact in the digital marketing world while working with data and trends.
- Qualifications: Strong understanding of digital marketing and experience with data analysis.
- Other info: Office-based role with a collaborative team environment.
The predicted salary is between 30000 - 40000 £ per year.
Please note this position is full time and is office based at our Norwich Headquarters. The position is not open to remote working.
We are looking for a digitally savvy and analytically minded Digital Marketing Analyst to join our team. This role is ideal for someone with a strong understanding of the digital marketing landscape who enjoys working with data, uncovering insights, and helping improve marketing performance.
You will work closely with the Head of SEO to analyse website and campaign performance, report on digital activity, and identify opportunities for improvement across channels including paid media, organic search, and website performance. A solid understanding of how paid media works is essential in order to effectively analyse and report on campaign performance. Over time the role will expand to include hands-on optimisation of digital marketing channels.
Key Responsibilities- Analyse website performance and user behaviour using Google Analytics 4 (GA4).
- Produce regular marketing performance reports and dashboards.
- Analyse campaign performance across channels including PPC, organic search, and website activity.
- Interpret data to identify trends, opportunities, and areas for optimisation.
- Work with marketing colleagues and external partners to provide insight into campaign performance.
- Use Excel to manipulate, analyse, and present marketing data.
- Support SEO analysis including keyword performance, rankings, and site visibility.
- Assist with website performance monitoring and optimisation.
- Support the marketing team with insights to inform strategic decisions.
- Monitor digital marketing KPIs and provide recommendations for improvement.
- Support optimisation of Google product feeds and campaign performance.
- Assist with paid search performance analysis and optimisation.
- Monitor brand visibility across emerging AI search platforms and identify opportunities to improve brand presence.
- Support product and category level search optimisation.
Digital Marketing Analyst (Norwich – On Site) in Norfolk employer: Mirafit
Contact Detail:
Mirafit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Analyst (Norwich – On Site) in Norfolk
✨Tip Number 1
Get to know the company inside out! Research their digital marketing strategies, recent campaigns, and overall brand presence. This will not only help you tailor your conversations but also show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where they might be present. A friendly chat can go a long way in making a memorable impression and could even lead to a referral.
✨Tip Number 3
Prepare for the interview by practising common questions related to digital marketing analytics. Be ready to discuss your experience with tools like Google Analytics and Excel, and think of examples where you've used data to drive decisions.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can keep you fresh in their minds. Plus, it shows your professionalism and eagerness to join their team.
We think you need these skills to ace Digital Marketing Analyst (Norwich – On Site) in Norfolk
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Analyst role. Highlight your experience with data analysis, Google Analytics, and any relevant digital marketing campaigns you've worked on. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your analytical mindset can help us improve our marketing performance. Be sure to mention specific tools or techniques you’ve used in the past.
Showcase Your Analytical Skills: Since this role is all about analysing data, make sure to showcase your analytical skills in your application. Mention any experience you have with Excel, GA4, or other analytics tools. We love seeing how you’ve used data to drive decisions!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to upload your CV and cover letter directly. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Mirafit
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially Google Analytics 4. Be ready to discuss how you've used data to drive decisions in past roles, as this will show your analytical mindset.
✨Prepare for Data-Driven Questions
Expect questions that require you to interpret data and provide insights. Practise explaining how you would analyse campaign performance across different channels, like PPC and organic search, using real examples from your experience.
✨Showcase Your Excel Skills
Since you'll be manipulating and presenting data in Excel, be prepared to discuss specific functions or techniques you’ve used. Maybe even bring a sample report to demonstrate your skills if appropriate!
✨Understand the Role of SEO
As you'll be working closely with the Head of SEO, it’s crucial to have a solid understanding of SEO principles. Be ready to talk about keyword performance and how you can contribute to improving site visibility.